Astroworld Logo PNG
Joy, fun, and vivid impressions are hidden behind the AstroWorld logo. The emblem, like the songs of the album, takes the user to the magical world of childhood, where you can carelessly ride the rides in the amusement park.
AstroWorld: Brand overview
| Founded: | November 17, 2018 |
| Headquarters: | Houston, Texas, United States |
| Website: | astroworldfest.com |
Meaning and History
Travis Scott wanted to release the AstroWorld album so long ago that he announced it in the Vine app, which had ceased to exist by the time of release. The musician did not yet know what songs he would record, but he was sure of the name of the new disc.
The 17-track collection, featuring the singles Wacth and Butterfly Effect, is named after the Six Flags AstroWorld amusement park. These rides were once located in Houston, but in 2005 they were closed and dismantled. The Astro prefix was a tribute to the Lyndon B. Johnson Space Center, one of Houston’s most memorable astronaut training sites.
What is AstroWorld?
AstroWorld is an annual music festival held at the NRG Park complex in Houston. The festival first occurred in 2018, initiated by American rapper Travis Scott. He named the festival after the eponymous amusement park he loved to visit as a child. AstroWorld features performances by both popular and emerging musicians across genres such as hip-hop, rock, and others.
The entertainment complex was established in 1968 as an addition to the multipurpose indoor stadium Astrodome. More than one generation of Americans, including Travis Scott himself, managed to ride its roller coasters. The rapper was very sorry that his favorite amusement park was demolished to make way for parking lots and apartment buildings. His songs are dedicated to the musician’s dreams of returning to the attractions because, with them, the joy disappeared from the city.
But it is worth noting that the performer tried to take advantage of the situation and registered the AstroWorld trademark. The album title now covers everything from souvenirs to marketing campaigns and concerts. In 2018, Travis Scott launched the whole AstroWorld music festival and decided to make it an annual event for Houston. The rapper’s further plans are to arrange a tour with attractions.
The brand has an official logo that looks like stylized lettering. It is used on fan merchandise, including household items, clothing, accessories, and more. It is based on the original Six Flags amusement park symbol used on tickets and signage.
AstroWorld: Interesting Facts
The AstroWorld Festival, created by Travis Scott, is a music event inspired by the former AstroWorld amusement park in Houston, Texas.
- Origin: Started in 2018, the festival draws inspiration from the AstroWorld park Scott visited as a kid, aiming to recapture its enchantment through music and cultural festivities.
- Location: It takes place at NRG Park, close to where AstroWorld once stood, enriching the event with Houston’s historical vibes.
- Growing Popularity: Attendance has surged since its first sold-out show in 2018, proving its appeal and fans’ strong interest.
- Diverse Lineup: Scott selects various performers across genres, showcasing big names and highlighting his influence in the music scene.
- Beyond Music: The festival includes amusement rides, games, and art, offering an immersive experience reminiscent of the original theme park.
- Exclusive Merchandise: Each year, special merchandise featuring unique designs blending music with Houston culture and AstroWorld nostalgia is available.
- Community Efforts: The event also focuses on giving back to Houston through food drives, educational initiatives, and park improvements.
- New Music Launchpad: Scott uses the festival to debut new music and projects, adding anticipation to each event.
- Emphasis on Safety: After the tragic incident in 2021, there’s a heightened commitment to the safety and security of attendees, sparking industry-wide discussions on concert safety.
- Cultural Significance: AstroWorld Festival has become a major cultural event, drawing people from everywhere and showcasing Scott’s commitment to Houston and his aspirations to create a modern legacy.
AstroWorld Festival is Travis Scott’s tribute to his Houston upbringing. It merges music, art, and community engagement into a memorable and innovative event.
Font and Colors
Some of the letters in the word “ASTROWORLD” are replaced with stylized images. For example, at the place of the first “O” is a globe withdrawn dotted eyes and a smile in the form of an arrow pointing to the left. This unusual element plays on the Astro prefix. The orange smiley face with an arrow symbolizes the dizzying joy of the rides.
The second “O” consists of five concentric green rings. They are in squares with rounded corners and increase as they move away from the center. This pattern seems mesmerizing.
The logo for Travis Scott’s third studio album uses the same font used for the emblem of the amusement park of the same name. The designers chose custom typography based on hand-drawn characters with concave edges and short triangular serifs.
Each letter has a different color: yellow, red, white, blue, purple, green, pale orange, dark pink, and gray. This was done to create an atmosphere of fun rides and to match the style of AstroWorld’s colorful cover art. The title of a music album is most often placed against a dark background for contrast.
AstroWorld color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
