Aussie Logo PNG
The Aussie logo symbolizes ease, naturalness, and enjoyment in hair care. Popular in Europe and North America, the brand emphasizes connections to natural ingredients and offers products with a playful approach to beauty.
The history of the Aussie brand began in 1979 when American entrepreneur Tom Redmond founded Redmond Products after traveling to Australia. Inspired by local plants, he created the Australian 3 Minute Miracle conditioner, which uses eucalyptus and jojoba oils. From 1980 onward, Aussie products came in distinctive purple packaging featuring a kangaroo logo and quirky names.
Tom risked almost the entire advertising budget on a single People magazine feature, a photograph of his family in bathrobes. This gamble boosted brand recognition and sales.
In 1997, Aussie was acquired by Bristol-Myers Squibb, and since 2003, the brand has been owned by Procter & Gamble. Under Procter & Gamble’s management, Aussie expanded its range, introducing product lines for various hair types and even launching the children’s Aussie Kids collection in collaboration with Nickelodeon.
Today, Aussie is manufactured at Procter & Gamble factories in the U.S. and Europe and is sold widely, although notably not in the Australian market. The brand’s products are certified cruelty-free by PETA.
Meaning and History
What is Aussie?
An Australian theme inspires a popular American haircare brand. Production is in the USA, and its packaging is recognizable by purple bottles featuring a kangaroo. Key ingredients include natural extracts of Australian plants such as eucalyptus, jojoba, and aloe. The products are intended for dry, damaged, and curly hair and are affordable.
2004 – 2007
The first Aussie logo introduced in North America was purple. A kangaroo was chosen to highlight the Australian origin of the haircare products. The animal’s white silhouette appeared at the center of a round purple emblem above the brand’s name.
The logo’s typography consisted of uppercase letters with pronounced serifs. The predominant purple background suggested the brand’s confidence in its stated quality standards.
The kangaroo helped connect the brand with Australian ingredients used in the cosmetic products. The classic-style Aussie lettering presented the company as a serious manufacturer aware of its strengths.
2007 – 2019 (North America)
The logo redesign reflected a shift towards a more energetic image. The kangaroo remained central to the identity, symbolizing the products’ Australian origins. The white kangaroo silhouette, depicted mid-jump on a purple semicircle, resembled a rising sun over the Australian landscape.
The brand name “Aussie” appeared in lowercase white serif letters, though the font itself remained unchanged. Combining purple and deep violet tones positioned the products uniquely within the haircare market.
This identity highlighted Aussies’ emphasis on blending natural ingredients with fashionable styling.
2019 – today (North America)
In the current version of the Aussie logo used in North American markets, the designers removed the background fill, making the presentation more open. The brand name is placed below, while the kangaroo silhouette is positioned above it.
The typography received slightly greater weight. The letters began to look more massive and dense.
The kangaroo image also changed. The curve of the tail was strengthened, and the front paws were drawn more clearly. The pose, with an elongated body, raised tail, and forward-facing head, conveys a sense of a jump and appears more detailed than previous versions.
Purple and pink retained their leading roles. The animal silhouette is rendered in a bright pink, and the lettering is purple.
Aussie, as a hair care brand, continued the line of past logos. In the current form, the elements are assembled more neatly and look more orderly.
Before 2020 (Europe)
The logo used in the European market featured a deeper shade of purple. The palette became richer and darker, emphasizing the premium status. The kangaroo symbol had altered proportions, becoming more natural in shape and less elongated. Unlike the North American version, here the kangaroo faced right inside a circle.
The lettering appeared large, uppercase, serif, with precise geometry and increased spacing. The classic font reinforced the brand’s image of reliability.
2020 – today (Europe)
The Aussie logo for the European market was made stricter and cleaner than the previous version. The entire construction relies on two accents, the purple animal silhouette and the text component.
The kangaroo image is retained. The figure is shown in a jump, with an elongated body and tail. The symbol is rendered in purple, with no visual effects.
The name “Aussie” is placed under the symbol and set in uppercase. The typeface is straight, sans serif, with vertically elongated proportions. The letters’ color matches the symbol’s shade. In style, it is close to modern typefaces such as Gotham Narrow or Bebas Neue Rounded.
The logo is devoid of volume. The logo aligns with the brand’s direction toward cosmetics, emphasizing quality and alignment with European perceptions.
