Beefeater is an alcoholic brand that produces gin of various strengths. It appeared in 1876, but its foundations were laid even earlier – in 1820. It was then that the Taylor family opened the Chelsea distillery. In 1863, James Burrough bought the establishment and created a distillery on its basis. In 1987, the trademark was acquired by the British company Whitbread plc, and in 2005 by the French spirits producer Pernod Ricard.
Meaning and History
The iconic brand logo has survived to our time in its original form. Like a century and a half ago, the label is adorned with a large red Beefeater inscription. This word is the unofficial name for the guards of the Tower of London.
The logo of this trademark consists of the word “Beefeater” and its graphic decoding. Above is the name, and below it is an ancient warrior with a spear. This is the same, “beefeater.” Otherwise, they are called the Yeomen Warders – a separate corps of the English palace and fortress guards to protect the royals and participate in various ceremonies. They are bodyguards, which is why they are secretly referred to as Royal Bodyguards.
The guard stands in full ammunition. On his clothes are depicted traditional ornaments – the royal crown and the heraldic emblem of Tudor rose, or English rose. It is directly related to the royal dynasty of Tudors, which ruled in England for over a century (almost 120 years). Her representative, King Henry VII, formed the guard, the guard of which still flaunts on the bottles with the legendary British gin.
Above is the brand’s full name and the type of alcoholic drink, because originally, this was the name for an alcoholic tincture with nine ingredients. But before that, the word “beefeater” stood for the guards of the Tower of London. It was originally their nickname given to them for their addiction to meat.
The bodyguard warriors were well fed to carry out their duties, which is why there are two versions of the origin of the guard’s name and, therefore, the brand. One by one, the guards’ nickname comes from the phrase “beef-eaters,” meaning “meat-eaters.” On the other – from the phrase “bef or beffy,” fatty, hearty, and strong meat broths in the royal soldiers’ diet. Now, this is the name of the brand of gin and its manufacturer.
Also, the logo reflects Beefeater’s close relationship with London. The city’s name is depicted in black strict sans serif type, due to which it looks contrasting. Another iconic detail is the personal signature of James Burrough, the very founder of the brand. This is a tribute to historical memory and centuries-old traditions that Pernod Ricard has tried to preserve.
Font and Colors of the Emblem
The designers chose an elongated font with miniature serifs for the Beefeater logo, which are almost invisible. The font is simple but decorated originally. The fact is that they are depicted in the form of sharp ends and look harmoniously on the letters. Classic letters with short, sharp serifs appear three-dimensional due to the peculiarities of the coloring. The word is written in uppercase with minimal space between characters. At the same time, “R” resembles as much as possible a walking guardsman – the trademark mascot after which it is named.
The letters are uneven in size: “B” and “R” are the longest, “FEA” is the shortest. Because of this, the inscription resembles an arch. This design has been used for a long time – since the foundation of the brand.
The emblem’s color is also associated with the separate corps of the English palace and fortress guards, the Yeomen Warders. Its representatives now wear a uniform of deep red color, like blood and like a heraldic rose. The combination of scarlet and burgundy forms smooth edges that divide each line in two. The logo also uses black, white, and a light golden hue.