Beefeater Logo

Beefeater LogoBeefeater Logo PNG

The Beefeater logo shows elegance and strength. The inscription elements indicate different concentrations of alcohol and perfectly balanced taste qualities that attract more and more connoisseurs to the drink from past centuries to the present.

Beefeater: Brand overview

Founder:James Burrough Ltd.
London, United Kingdom
Beefeater is an alcoholic brand that produces gin of various strengths. It appeared in 1876, but its foundations were laid even earlier – in 1820. It was then that the Taylor family opened the Chelsea distillery. In 1863, James Burrough bought the establishment and created a distillery on its basis. In 1987, the trademark was acquired by the British company Whitbread plc, and in 2005 by the French spirits producer Pernod Ricard.

Meaning and History

Beefeater Symbol

The iconic brand logo has survived to our time in its original form. Like a century and a half ago, the label is adorned with a large red Beefeater inscription. This word is the unofficial name for the guards of the Tower of London.

The logo of this trademark consists of the word “Beefeater” and its graphic decoding. Above is the name, and below it is an ancient warrior with a spear. This is the same, “beefeater.” Otherwise, they are called the Yeomen Warders – a separate corps of the English palace and fortress guards to protect the royals and participate in various ceremonies. They are bodyguards, which is why they are secretly referred to as Royal Bodyguards.

What is Beefeater?

Beefeater is a British brand of gin with a vegetable flavor. Its flavors include coriander seeds, angelica, juniper, lemon peel, almonds, and other natural ingredients. It has been produced since 1863 but officially registered in 1876. It is produced by James Burrough Ltd. and distributed by Pernod Ricard.

The guard stands in full ammunition. On his clothes are depicted traditional ornaments – the royal crown and the heraldic emblem of Tudor rose, or English rose. It is directly related to the royal dynasty of Tudors, which ruled in England for over a century (almost 120 years). Her representative, King Henry VII, formed the guard, the guard of which still flaunts on the bottles with the legendary British gin.

Above is the brand’s full name and the type of alcoholic drink, because originally, this was the name for an alcoholic tincture with nine ingredients. But before that, the word “beefeater” stood for the guards of the Tower of London. It was originally their nickname given to them for their addiction to meat.

The bodyguard warriors were well fed to carry out their duties, which is why there are two versions of the origin of the guard’s name and, therefore, the brand. One by one, the guards’ nickname comes from the phrase “beef-eaters,” meaning “meat-eaters.” On the other – from the phrase “bef or beffy,” fatty, hearty, and strong meat broths in the royal soldiers’ diet. Now, this is the name of the brand of gin and its manufacturer.

Also, the logo reflects Beefeater’s close relationship with London. The city’s name is depicted in black strict sans serif type, due to which it looks contrasting. Another iconic detail is the personal signature of James Burrough, the very founder of the brand. This is a tribute to historical memory and centuries-old traditions that Pernod Ricard has tried to preserve.

Font and Colors

Beefeater Emblem

The designers chose an elongated font with miniature serifs for the Beefeater logo, which are almost invisible. The font is simple but decorated originally. The fact is that they are depicted in the form of sharp ends and look harmoniously on the letters. Classic letters with short, sharp serifs appear three-dimensional due to the peculiarities of the coloring. The word is written in uppercase with minimal space between characters. At the same time, “R” resembles as much as possible a walking guardsman – the trademark mascot after which it is named.

The letters are uneven in size: “B” and “R” are the longest, “FEA” is the shortest. Because of this, the inscription resembles an arch. This design has been used for a long time – since the foundation of the brand.

The emblem’s color is also associated with the separate corps of the English palace and fortress guards, the Yeomen Warders. Its representatives now wear a uniform of deep red color, like blood and like a heraldic rose. The combination of scarlet and burgundy forms smooth edges that divide each line in two. The logo also uses black, white, and a light golden hue.

Beefeater color codes

ScarletHex color:#ff1826
RGB:167 30 49
CMYK:5 100 71 22
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does the Beefeater logo mean?

The most emblematic element of the Beefeater logo is at the top. The letter B with a spear has more to do with the brand’s name than meets the eye. The word beefeater refers to the guards of the Tower of London, the so-called Yeomen Warders. Many ceremonial guards are armed with spears.

What is the Beefeater logo?

The Beefeater logo has three levels. At the top is a red-letter “B” pierced with a spear and complimented on both sides by symmetrical tapering lines. In the middle is the brand name, which is shaped like an arch. The designers made it voluminous by combining two shades of red. And at the bottom is written the black word “LONDON.”

What is the font of the Beefeater logo?

Since the word “BEEFEATER” is arched, the proportions of the letters are broken – they vary in both length and width. This is a modification of the bold font with short triangular serifs. The city’s name is written in a standard sans serif typeface, similar to Miller Type Foundry’s Uniform Bold, GT&CANARY’s Mirai Bold, or Wiescher-Design’s Dylan XBold.