Biotherm Logo

Biotherm Logo PNG

Beauty, youth, and hydration are the result of proper care. The Biotherm logo demonstrates the relationship between the company’s products and the improvement of the skin. The emblem emphasizes the rich experience and proven effectiveness of cosmetics.

Meaning and History

The logo of a brand is its sign because its name is its central element. It demonstrates the importance of the company and informs buyers about it. During the entire existence of the company, it has had one individual mark.

The logo consists of two equivalent parts: text and graphic element. The word “Biotherm” is original, which makes the logo unique. He has two letters connected – “H” and “E.” The designers made them a common part that sets them apart.

What is Biotherm?

Biotherm is a French cosmetic company that offers skin care products. It was founded in 1952 after officially obtaining the intellectual property rights to the discovery of thermal plankton in mineral water near the Pyrenees. It was founded by biologist Dr. Jos Jullien, who named it after the thermal source (therm) and organic life (bio). Since 1970, the brand has been owned by L’Oréal.

There is a wide, wavy black line at the bottom. It symbolizes thermal water – the main source of the healing properties of branded cosmetics. The strip does not go beyond the upper word and breaks off at its edges. So it forms sharp corners that are directed up and down.

Font and Colors

The word is written in a typeface from the Sans Serif group – smooth, chopped, narrow. The letters are elongated, angular – except the streamlined “O.” The “HE” signs are connected into a single whole. The palette of the emblem is monochrome: black elements on a white background.

Biotherm color codes