Biotherm Logo

Biotherm LogoBiotherm Logo PNG

Beauty, youth, and hydration are the result of proper care. The Biotherm logo demonstrates the relationship between the company’s products and the improvement of the skin. The emblem emphasizes the rich experience and proven effectiveness of cosmetics.

Biotherm: Brand overview

Biotherm is a cosmetic brand owned by L’Oréal. It develops and manufactures face and body care products based on thermal water products. The brand appeared in the early 50s of the last century. Today he represents the Luxury Products category, and his logo is known throughout most of the world.

Meaning and History

Biotherm Symbol

The logo of a brand is its sign because its name is its central element. It demonstrates the importance of the company and informs buyers about it. During the entire existence of the company, it has had one individual mark.

The logo consists of two equivalent parts: text and graphic element. The word “Biotherm” is original, which makes the logo unique. He has two letters connected – “H” and “E.” The designers made them a common part that sets them apart.

What is Biotherm?

Biotherm is a French cosmetic company that offers skin care products. It was founded in 1952 after officially obtaining the intellectual property rights to the discovery of thermal plankton in mineral water near the Pyrenees. It was founded by biologist Dr. Jos Jullien, who named it after the thermal source (therm) and organic life (bio). Since 1970, the brand has been owned by L’Oréal.

There is a wide, wavy black line at the bottom. It symbolizes thermal water – the main source of the healing properties of branded cosmetics. The strip does not go beyond the upper word and breaks off at its edges. So it forms sharp corners that are directed up and down.

Biotherm: Interesting Facts

Biotherm is a skincare brand from France, part of the L’Oréal group, started in 1952. It’s known for using special ingredients from water in its products, which help make skin look better.

  1. Start with Mineral Water: A long time ago, Jeanine Marissal found special water in France’s Pyrenees mountains. This water had thermal plankton, which made skin look young and fresh.
  2. Thermal Plankton Magic: This plankton contains good stuff, like vitamins and minerals, that help calm, repair, and protect skin. Biotherm turns this into Life Plankton™, which is used often in their products.
  3. Helping the Oceans: Biotherm wants to keep the oceans safe. They started a project called Water Lovers in 2012 to use water wisely and protect sea creatures. They work with scientists and groups to help with this.
  4. Cool Products: They offer many skincare items for both men and women, such as creams, serums, sunscreens, and more. They’re always trying new things, especially with ingredients from water.
  5. Eco-Friendly Packaging: They’re working on reducing trash by using recycled materials and making bottles that can be filled again.
  6. Around the World: Biotherm is no longer just in France; it is available in over 70 countries, making it a big name in skincare.
  7. Working with Famous People: They collaborate with celebrities and athletes to spread the word about staying healthy and caring for your skin.

Biotherm has grown significantly since its founding. It focuses on new ideas, helps the environment, and uses natural ingredients to ensure healthy skin. Biotherm is a big deal in beauty because of its efforts to care for our planet and skin.

Font and Colors

Biotherm Emblem

The word is written in a typeface from the Sans Serif group – smooth, chopped, narrow. The letters are elongated, angular – except the streamlined “O.” The “HE” signs are connected into a single whole. The palette of the emblem is monochrome: black elements on a white background.

Biotherm color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C