Bloomberg Logo PNG
Firmness, firmness, and confidence in the future can be traced in a visual sign. The Bloomberg logo takes the user into the business world, where the strongest wins. The emblem shows that the company occupies a worthy place on Olympus.
Bloomberg: Brand overview
| Founded: | October 1, 1981 |
| Founder: | Michael Bloomberg, Thomas Secunda, Duncan MacMillan, Charles Zegar |
| Headquarters: | New York City, U.S. |
| Website: | bloomberg.com |
Meaning and History
In 1981, Michael Bloomberg developed financial computer programs for Salomon Brothers, a multinational investment bank. To launch IMS (Innovative Market Systems), he used his own $10 million affiliate buyout. As a result, the founder implemented his digital network to perform calculations, provide Wall Street companies with real-time market data and other financial analytics.
In 1982, an innovative terminal was introduced, first called Market Master. Merrill Lynch was the first client who bought 20 machines. It also bought 30 percent of the private firm’s stock, paying a total of $30 million for five years, on condition that Bloomberg would not trade with its competitors. In 1986, the media and program service changed its status to L.P. (limited partnership) and began introducing new products. It launched a trading platform, a financial and analytical portal, and a news platform.
In 1996 the company bought 10 percent of its shares from Merrill Lynch. It received the remaining 20 percent during the financial crisis, becoming a purely private entity. Now Bloomberg is one of the most authoritative and largest media services related to financial and programming issues. It is very strict about its visual identity style, seeking to demonstrate its seriousness. The organization’s emblem has undergone only two redesigns, indicating its intention to follow its chosen direction.
1981 – 2004
The company’s debut logo consists of bold lettering in sans serif black letters. It is just a name on a white background. It does not contain any decorative elements or other information. The typeface is solid, flat, with distinct lines. There are very few sharp corners on both the outer and inner edges. Mostly roundings and smooth lines predominate. The font used is reminiscent of the ITC Avante Garde Gothic Pro.
2004 – 2015
The updated logo presents a refined lettering design – light, sleek, chopped. The lettering is close to fonts such as Avenir Pro 85 Heavy and Pulp Display Semi Bold.
2015 – today
After another modification, the visual mark looks much more serious and confident. For this, the developers changed the font, giving preference to bold wide letters. But they kept the combination of lower case and one uppercase letter.
Bloomberg: Interesting Facts
Bloomberg L.P. was started by Michael Bloomberg in 1981 with a mission to make the financial markets more transparent. Today, it’s a big company that affects the world through its financial, software, data, and media services.
- Beginnings: Michael Bloomberg founded the company using his money from working at Salomon Brothers, an investment bank. He started it with Thomas Secunda, Duncan MacMillan, and Charles Zegar.
- The Bloomberg Terminal: This is a key product from Bloomberg. The computer system lets financial experts get real-time market data, news, and analyses. It’s a must-have tool in finance.
- Growth: Bloomberg didn’t stop at finance. It grew to include Bloomberg News, which started in 1990, and reports on various topics, including general news and politics.
- Bloomberg News: This division has over 2,700 journalists in more than 120 countries, winning awards for its work.
- Financial Tools: Beyond the Terminal, Bloomberg offers various financial software for market analysis, trading, and risk management.
- Giving Back: Michael Bloomberg is big on charity, donating billions to causes like public health and education through Bloomberg Philanthropies.
- Ownership and Ethics: Even as Michael Bloomberg entered politics, becoming the Mayor of New York City, he kept control over Bloomberg L.P. He’s made sure the company stayed independent in its reporting.
- Eco-friendly Practices: Bloomberg is dedicated to sustainability within its operations and through its finance products, which focus on environmental trends.
- Media Channels: Bloomberg Television and Radio broadcast financial news around the clock. Bloomberg TV is especially known for its business and financial reporting.
- Tech and Data: The company always seeks to improve its services with new technology, such as artificial intelligence, to provide better financial information and analyses.
Bloomberg has made a big mark on the financial world and beyond. It shows how important data and information are in changing industries and helping society.
Font and Colors
The evolution of the Bloomberg company’s logo is associated with a desire to get as strict as possible but modern at the same time. The symbols are closely spaced and, as always, are sans serif.
The current logo uses a typeface close to the Neue Haas Grotesk and Sequel Sans fonts. These are stylish variants with traditional outlines and smoothed intra-letter spaces. The color palette has always been monochrome. It consisted of a combination of black (the lettering) and white (the background for the company name).
Bloomberg color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
