Blue Moon Logo PNG
The Blue Moon logo is a harmonious combination of text and illustration. They perfectly balance each other, creating a remarkable image corresponding to the brand of white beer. Smooth lines, soft shapes, and rounded strokes speak of the taste of the alcoholic beverage—that it is hidden, delicate, and subtle.
Blue Moon: Brand overview
| Founded: | 1995 |
| Founder: | Blue Moon Brewing Co. |
| Headquarters: | United States |
| Website: | bluemoonbrewingcompany.com |
Meaning and History
When Keith Villa created his beer, he named it Bellyslide Belgian White. But later, a more creative inscription appeared on the labels—Blue Moon. The alcoholic beverage is now brewed at Blue Moon Brewing Co. (MillerCoors) and comes in various constantly updated forms. All of them feature a common emblem. It inspires trust among Americans and many other countries, as beer is distributed worldwide.
The manufacturer remains loyal to the original logo and carefully maintains its visual identity. New varieties of alcoholic beverages are simply supplemented with information about the composition, while the name against the background of a round blue moon is always preserved. This design is not just a standard product marking. It represents the trademark and the company to which it belongs. The style of the image is also preserved.
What is Blue Moon?
Blue Moon is a light beer brand with a strength of 5.4%. It belongs to the Belgian top-fermented wheat varieties, with white wheat prevailing over barley malt. Its composition also includes oats, orange peel, and coriander. The beer was first brewed by brewer Keith Villa from Denver’s Sandlot Brewery (Colorado).
1995 – 2001
The Blue Moon logo, naturally, features a blue moon. This is the name of the third full moon in an astronomical cycle and has nothing to do with sacred concepts. The moonlight during this period has a usual shade, but it gets an unusual optical effect due to various atmospheric phenomena. It is caused by the accumulation of fine-dispersed particles in the air from volcanic suspensions, dust, fog, smoke from fires, and so on. Passing through them, the ray of light scatters in the Earth’s atmosphere at short wavelengths, corresponding to the blue spectrum.
This rare phenomenon is represented on the logo of the Belgian-style light beer brand. The moon is drawn large, blue, with an uneven distribution of color – in some places, it is saturated; in others, it is pale. A wide, dark-beige, wavy-shaped band overlaps the moonlight. On it, in a large and soft handwritten font, the product name is indicated. Both words are connected. The letters have serifs and curls, making the inscription original. Below is a duplicating strip – dark blue, specifying the type of alcoholic beverage: “Belgian White.”
2001 – 2016
In this emblem, the moon is depicted in its entirety. The only part that remains obscured is the one under the wavy ribbon, placed diagonally. In this case, the circle is evenly colored in light blue. Small white dots and strokes are on the edges of the disk, symbolizing the celestial body’s silvery glow. The beverage’s name is shortened—the designers removed the lower strip to clarify the type of beer.
Moreover, they slightly separated the words, so now there is a small gap between them. The inscription style is calligraphic and handwritten. All letters have serifs and edging, and the “B” is decorated with an elegant curl.
2016 – today
The updated Blue Moon logo has become even more minimalist while maintaining its recognizability and strong connection to the brand’s name. The changes reflect modern visual design requirements, making it more adaptable across various media and formats.
The circular shape symbolizes the Moon, central to the brand’s name. This element emphasizes a natural association with the night sky and a serene atmosphere. The surface of the circle features a texture reminiscent of the Moon’s terrain. Lines applied to the background convey a sense of depth and naturalness, adding dynamism to the otherwise flat two-dimensional design.
The emblem’s color palette is now simpler and more expressive. A dark blue hue at the edges transitions smoothly to a lighter blue at the center, enhancing the feeling of freshness and lightness. The colors reinforce associations with a cool drink perfect for a relaxing evening. A white ribbon, placed diagonally, retains visual continuity with the previous logo version but is now centrally positioned to emphasize the brand name.
The “Blue Moon” inscription uses a font that appears more modern and easier to read. The lack of outlines around the letters makes them cleaner and brighter against the background. The stylized curve of the letter “B” adds distinctiveness and recalls the Moon’s symbolism. The font is lower than in the previous version, providing better balance to the overall composition. The diagonal placement of the text maintains a sense of dynamism, evoking motion.
The logo update underscores the brand’s commitment to minimalism and simplicity. This approach ensures the design is easily adaptable across all platforms, from labels to digital interfaces. However, the core symbolism—the Moon and its connection to the brand name—remains unchanged. “Blue Moon” evokes rarity and uniqueness, reflecting the beverage’s quality and distinctive flavor.
Font and Colors
To emphasize the elitism of the alcoholic beverage, the brewery company chose the elegant Beaufort Condensed Bold typeface, each letter framed by a contoured frame. Later, the Blackriver font appeared – a minimalist variant, remotely resembling the previous inscription style but simpler and more grounded.
The emblem’s palette is blue, as dictated by the beer brand’s name. Its spectrum ranged from sky blue to a soft shade of late evening at different times. The light range is used for coloring the moon; the dark range is for the inscription. In addition to the signature color, white and beige are also in several variations.
