Bric’s logo adorns each bag from this manufacturer, highlighting the luxury of Italian style. It embodies elegance and durability, which could only be achieved through years of tradition. The concise emblem reflects the prestige and high quality of the brand’s products, helping it maintain a recognizable identity.
BRIC’S began in 1952 in Como, Italy, when Mario Bricola founded a small workshop for travel bags and suitcases. The brand name came from Briccola, his family name. In the first years, Bricola made each item by hand, focusing on materials, construction, and the practical needs of travelers.
During the 1960s, the company expanded its range with new bags and suitcase formats. It moved from wooden structures toward lighter materials, then began using leather in the 1970s, which widened its design options and helped the brand enter nearby European markets. In the 1980s, BRIC’S adopted nylon for lighter and more durable luggage as air travel became more common.
In the 1990s, the company opened its first monobrand stores in Italy and expanded distribution abroad. It also began working with designers on separate collections. In the 2000s, BRIC’S launched several new lines, including Life, one of its best-known collections. In 2006, the first flagship store outside Italy opened in Hong Kong, marking a stronger move into Asia.
In 2010, BRIC’S released a 60th-anniversary collection. Bellagio, its first hard-shell luggage line, arrived in 2012 and became a major seller. From 2015 to 2019, the company opened stores in Tokyo, London, and New York, launched X-Travel, added backpacks, and introduced smart luggage with removable chargers and GPS tracking. From 2020 to early 2024, BRIC’S added recycled-material luggage, marked its 70th anniversary with an archive-inspired line and a Milan exhibition, upgraded its online store, opened stores in Tokyo and Seoul, released an artist collaboration, and announced a line of business accessories for modern professionals.
Meaning and History
What is Bric’s?
It is an Italian luxury brand that produces high-quality luggage, bags, and travel accessories. The company combines traditional craftsmanship with innovative design to create stylish and durable products. The brand offers a wide range of products, including suitcases, carry-ons, travel bags, backpacks, and business bags, meeting the needs of modern travelers. The products are recognized for their elegant design, functionality, and use of quality materials, making them popular among customers.
1952 – today
Bric’s logo is a decorative element on its branded bags, suitcases, and backpacks. Often, the elegant lettering appears as an imprint on genuine leather. The fine lettering confirms a refined taste, attracting the attention of fashion accessory enthusiasts.
The emblem offers a new perspective on the brand name, as designers reflected the qualities of Bric’s bags: elusive Italian charm, ergonomics, individuality, and timelessness. The bold font creates an impression of sophistication, combining:
- Perfectly straight serifs
- Thickened curves and vertical strokes
- Thin horizontal lines
These details create a contrast that reflects the dynamism of the company, which produces travel accessories. The emblem suggests that Bric’s suitcases, backpacks, briefcases, and shoppers are designed for active people who value comfort and beauty. The kerning is unbalanced, so the “R” and “I” touch at the bottom. Their inseparable connection symbolizes the products’ strength and durability.
The brand name is placed inside an ellipse with a double blue outline, hinting at the bag’s large capacity while appearing very compact. The soft elliptical shape creates a sense of balance and cyclicality, reflecting the company’s continuous development. The subtle dark blue color of the logo emphasizes Bric’s commitment to excellence, quality, and modern style.



