Bubly Logo PNG
The Bubly logo is instantly recognizable and noticeable, much like its delicious sparkling water made from natural ingredients. The second letter in the logo, resembling a smile, has symbolized happiness and joy since the brand’s inception. The company consistently emphasizes this in the logo and various marketing campaigns, highlighting the uniqueness of its product.
According to the founders, seeing the logo just once is enough to remind you of the luxurious and refreshing water. One sip brings irresistible gastronomic pleasure. The smiling letters have become a symbol of the brand, a unique and effective way devised by PepsiCo to capture the attention of a wide audience.
The product’s modernity is reflected in the logo’s stylish design. Every element and character serves as a reminder: don’t forget your happiness! The company offers more than just tasty water, as many others do; it offers health care. This is the main idea expressed in the latest interpretation of the brand’s unique identity.
Bubly: Brand overview
When PepsiCo decided to join the quickly expanding flavored sparkling water market in 2018, Bubly’s history started. Bubly was developed to directly challenge the well-known brand LaCroix, which dominated this market.
When the brand was launched in February 2018, its vivid, colorful can designs and lighthearted marketing strategy immediately grabbed attention. The company initially offered eight varieties (lemon, grapefruit, strawberry, lime, mango, apple, cherry, and orange).
One of the formula’s main selling points was its lack of calories, sodium, and artificial sweeteners. This drew customers searching for an alternative to conventional sugar-filled sodas and fit in with the expanding trend of healthy eating.
In its first year in business, the brand ran a massive advertising campaign during the 2018 Super Bowl. Michael Bublé, a comedian whose name sounds similar to the brand, appeared in the advertisement. The marketing plan included this wordplay, which aided in the rapid development of brand recognition.
The continuous expansion of the flavor variety was the hallmark of 2019. Four new flavors were added: cranberry, peach, raspberry, and blackberry. Through this growth, the firm improved its market position and served various consumer tastes.
In 2020, the company launched a new product line named Bubly Bounce as part of its ongoing innovation efforts. This drink’s addition of caffeine from coffee beans allowed the firm to enter the energy drink industry while keeping its image as a calorie-free, artificial ingredient-free product.
A brand-new commercial campaign starring singer Miley Cyrus debuted in 2021. This campaign, which included social media posts and television commercials, was designed to draw in a younger demographic and uphold the brand’s contemporary and vibrant image.
The same year, the firm added kiwi and watermelon to its limited-edition seasonal tastes, thus broadening its flavor selection. These limited editions contributed to increased sales and brand awareness.
For the company, 2022 was a year dedicated to sustainable development. To satisfy consumer demand for more ecologically friendly products, the firm would now produce bottles using recycled plastic.
In 2023, the brand widened its market reach internationally. The product was formally introduced in several European and Asian nations, customizing flavors and promotional tactics to suit regional tastes. For instance, regional taste preferences were reflected in introducing unusual flavors like yuzu and sakura in Japan.
The firm also unveiled a new product line, Bubly Infusions, in 2023. This bubbly water line blended the traditional product with more nuanced and complex flavor characteristics by adding natural fruit and herbal extracts. Bubly Infusions aimed to draw an increasingly mature clientele looking for alternatives to non-alcoholic beverages.
For the brand, the year 2024 represented a meaningful technological advancement. The business introduced interactive packaging with QR codes that, when scanned, gave users access to cocktail recipes, unique entertainment material, and details on the provenance of ingredients.
The company effectively established itself in the flavored sparkling water industry by outperforming more established competitors with creative product designs, lively marketing, and an emphasis on leading a healthy lifestyle.
Meaning and History
What is Bubly?
It is a brand of flavored sparkling water owned by PepsiCo. The company offers a variety of refreshing carbonated beverages without calories or sweeteners. The product line includes a wide range of flavors such as lime, grapefruit, cherry, and blackberry to cater to different taste preferences. The brand is known for its colorful, playful packaging and use of witty, engaging lettering on cans and bottles. The brand aims to be a fun and healthy alternative to soda and other sweetened drinks, making it a popular choice for those who want to stay energized while enjoying a flavorful beverage.
2018
Dynamism became a priority for the creators of the innovative 2018 logo. Customers learn about the quality of the product when they try the sweetened sparkling water.
Now, everyone can enjoy a drink that promotes health and effectively quenches thirst. However, before this became possible, the new product had to be presented impressively. Conveying the full brightness of the flavor with just a few letters proved challenging.
The goal was clear, leading to several interpretations and solutions. The winning design was a logo that, while not brightly colored, was contrasting, classic, and distinctive. The first thing that caught the eye was black letters on a white background. The visual effect resembled a man’s reaction to a charming lady in a red dress. The restrained color scheme indicated that sparkling water is integral to everyday life, and the new tasty water makes life more enjoyable.
The rounded letters, each with its charisma, were not uniform in size, enhancing the desire to read every word on the logo as quickly as possible, including the smaller text “sparkling water,” which serves as the product identifier.
The logo reflects freedom of expression: minimal strictness, no restrictions. All the letters are rounded and in dynamic motion. The textual presentation is perceived positively, and the smile, reminiscent of the well-known “smiley,” brings joy and inspiration.
The company achieved excellent results. The sweetened sparkling water appealed to athletes and people looking to try something new.
2018 – today
Modern logo modification is distinguished by precision, conciseness, and high presentability. It reflects the product’s strength, impeccable quality, and competitiveness. The lettering has become smooth, aligning with contemporary trends and building an excellent reputation. Perfect happiness is also reflected: the minimized “u” with cut edges continues to convey the joy of existence.
The informational presentation was slightly altered by increasing the contrast of the color scheme. The absence of bright accents is surprising, but they are unnecessary. A friendly attitude towards customers remains evident between the letters. Adding the phrase “sparkling water” serves as the product identifier.
The new logo, style, and content coexist in a single tandem. The producer guarantees joy from every bubble and health from every sip. The audience is encouraged to keep an eye on new product offerings and choose increasingly interesting flavor combinations for themselves.
