Bushmaster Logo

Bushmaster Logo
Bushmaster Logo PNG

Bushmaster is an American company that manufactures and sells firearms. It was founded in 1973 and is one of the U.S. market leaders when it comes to selling pistols and rifles. The rights to this brand belong to Remington. The basis of the line is based on the M4 or AR-15 assault rifles under NATO standards. The company is headquartered in Madison, North Carolina. The number of employees is 65. Today, the organization continues to grow by obtaining licenses to produce new weapons such as Masada rifles and other types of weapons.

Meaning and History

Bushmaster Symbol

What is Bushmaster?

It is an opportunity for any U.S. citizen with the appropriate permission to purchase legal weapons for self-defense. The company has been in the market for over 40 years and, during this time, has received millions of satisfied customers from 50 states.

In all the time the company has been on the market, only one version of the logo has been presented to the target audience. Consequently, visual brand recognition is at a high level, as customers are used to the verbal lettering and emblem featured on the logo. Moreover, the bright colors attract users’ attention from all over the world. They make the logo powerful and confident, clearly associating it with the firearms leader.

It consists of an emblem, on top of which is also a verbal inscription. The emblem is a red snake with its head turned to the right and its mouth open with its tongue peeking out. The contours of the snake are white. The only element that is not in the red and white color palette is the pupil, which is in black.

The verbal lettering with the brand name is in capital letters using a bold and narrowed sans serif font. The orange fill and black outlines create a sense of three-dimensionality in the image. Also, all of the characters are extremely close to each other, creating a sense of unity in the lettering.

Below the main inscription is the slogan “firearms.” Unlike the name, it is written in a simple sans serif font with thin lines in black letters. Also, there is a large space between the characters.
The chosen red-yellow palette is immediately associated with passion and ambition.

Font and Colors

Bushmaster Emblem

The Bushmaster company logo consists of two verbal inscriptions. The first one, connected with the brand’s name, is printed in an elegant, bold, sans serif font. The three-dimensional effect created by the black outline adds confidence to the image and makes it more attractive. In contrast, the slogan “firearms” was added in the simplest possible font.

To attract the target audience’s attention, a color palette was chosen, which consists of black, white, orange, and red. The last two are worth paying special attention to, as they are associated with the passion and reliability Bushmaster is trying to provide its customers. In addition, this range of colors demonstrates the brand’s progressive approach to its operations and the values that have been shaped by years of experience in the firearms market. Overall, thanks to the interesting contrast of the element, the logo is associated with strength and confidence.