Carlsson Logo

Carlsson LogoCarlsson Logo PNG

The Carlsson logo is like a spirited horse clad in armor. The heart of a thoroughbred and the sleek exterior of steel and carbon make the company’s cars unique. The emblem is an example of transformation, a blend of the familiar and innovative, bringing the cars to life and making them memorable.

Carlsson: Brand overview

Carlsson, a respected Mercedes-Benz tuning company, was founded in 1989 by siblings Rolf and Andreas Hartge in Merzig, Germany. Since its founding, the company has been dedicated to transforming Mercedes-Benz vehicles, enhancing their performance, and giving them a unique, luxurious aesthetic.

In the 1990s, Karlsson began modifying several Mercedes models, including the 500E, SL, and G-Class AMG. These modifications included various enhancements, such as tuning the engine to increase power, lowering the suspension for a sleeker look, and installing body kits to create a more attractive appearance.

Carlsson continued to evolve and adapt to the expanding Mercedes model lineup in the new millennium. The company began to offer enhancements for modern models such as the S-Class, CLK, and SLK sports cars. These improvements included increased power, torque, and interior luxury, offering high-quality leather and high-end trim options.

An important milestone for Carlsson was reached in 2003 when they introduced their first fully customized car: the C25. Based on the Mercedes SLK roadster, the C25 was more than a modification. He combined a supercharged engine and Carlsson’s signature styling to create something unique.

The company’s ambitions did not stop there. In 2010, it introduced an ultra-luxury version of the Mercedes GL SUV. This version, GL65 RS, was equipped with a powerful twin-turbo V12 engine and a fully customized interior, reflecting Carlsson’s commitment to the highest quality and luxury.

Today, Carlsson continues to develop and produce unique tuning packages for Mercedes enthusiasts seeking high-performance vehicles with a personalized touch. Carlsson’s team of engineers and craftsmen, working out of specialized facilities in Germany, make design changes by hand, creating some of the world’s most unique and high-end Mercedes-tuned cars.

Carlsson’s history is a testament to innovation, craftsmanship, and an unwavering commitment to excellence. It is a prominent name in the automotive world, combining high-end engineering with individual craftsmanship to meet the needs of those looking for a vehicle that combines performance and luxury.

Meaning and History

Carlsson Logo History

What is Carlsson?

It is a German automotive tuning manufacturer specializing in refining and customizing Mercedes-Benz vehicles. Founded by brothers Rolf and Andreas Hartge, the company offers engine tuning to increase power and torque, customized exhaust systems, individual interior design, and unique exterior design elements. The cars are known for their high quality, attention to detail, and superior craftsmanship, making them popular among enthusiasts looking for exclusive versions of their Mercedes-Benz vehicles.

1989 – today

Carlsson Logo

The Carlsson logo features a galloping horse, symbolizing speed and dynamism. The horse is mid-jump, facing right, with its mane and tail flowing, suggesting movement and vitality. This image is set within a circle with a wide border, giving it prominence.

Below the horse, the brand name “Carlsson” is displayed in bold letters with small serifs. The first letter is capitalized, and the rest are lowercase, creating a balanced look. This typography adds a refined touch to the modern design.

The logo’s outer edge has a three-dimensional silver ring, adding depth and a polished finish. Shades of gray throughout the logo give it a sleek, contemporary feel. The grayscale palette ensures the design looks stylish and professional.

The Carlsson logo captures the brand’s essence with its dynamic horse, elegant typography, and sophisticated colors. It conveys speed, power, and grace, making the logo striking and memorable.