Carlsson Logo PNG
The Carlsson logo is like a spirited horse clad in armor. The heart of a thoroughbred and the sleek exterior of steel and carbon make the company’s cars unique. The emblem is an example of transformation, a blend of the familiar and innovative, bringing the cars to life and making them memorable.
Carlsson: Brand overview
Carlsson, a respected Mercedes-Benz tuning company, was founded in 1989 by siblings Rolf and Andreas Hartge in Merzig, Germany. Since its founding, the company has been dedicated to transforming Mercedes-Benz vehicles, enhancing their performance, and giving them a unique, luxurious aesthetic.
In the 1990s, Karlsson began modifying several Mercedes models, including the 500E, SL, and G-Class AMG. These modifications included various enhancements, such as tuning the engine to increase power, lowering the suspension for a sleeker look, and installing body kits to create a more attractive appearance.
Carlsson continued to evolve and adapt to the expanding Mercedes model lineup in the new millennium. The company began to offer enhancements for modern models such as the S-Class, CLK, and SLK sports cars. These improvements included increased power, torque, and interior luxury, offering high-quality leather and high-end trim options.
An important milestone for Carlsson was reached in 2003 when they introduced their first fully customized car: the C25. Based on the Mercedes SLK roadster, the C25 was more than a modification. He combined a supercharged engine and Carlsson’s signature styling to create something unique.
The company’s ambitions did not stop there. In 2010, it introduced an ultra-luxury version of the Mercedes GL SUV. This version, GL65 RS, was equipped with a powerful twin-turbo V12 engine and a fully customized interior, reflecting Carlsson’s commitment to the highest quality and luxury.
Today, Carlsson continues to develop and produce unique tuning packages for Mercedes enthusiasts seeking high-performance vehicles with a personalized touch. Carlsson’s team of engineers and craftsmen, working out of specialized facilities in Germany, make design changes by hand, creating some of the world’s most unique and high-end Mercedes-tuned cars.
Carlsson’s history is a testament to innovation, craftsmanship, and an unwavering commitment to excellence. It is a prominent name in the automotive world, combining high-end engineering with individual craftsmanship to meet the needs of those looking for a vehicle that combines performance and luxury.
Meaning and History
What is Carlsson?
It is a German automotive tuning manufacturer specializing in refining and customizing Mercedes-Benz vehicles. Founded by brothers Rolf and Andreas Hartge, the company offers engine tuning to increase power and torque, customized exhaust systems, individual interior design, and unique exterior design elements. The cars are known for their high quality, attention to detail, and superior craftsmanship, making them popular among enthusiasts looking for exclusive versions of their Mercedes-Benz vehicles.
1989 – today
The Carlsson logo attracts attention with its simplicity, reflecting the company’s power and dynamism. The main design element is the image of a horse caught in mid-jump. It is moving forward, conveying energy and motion. The flowing mane and tail enhance the sense of speed and strength. The horse is depicted at maximum tension, emphasizing its power and determination.
The horse is placed in the center of a circle, a shape associated with completeness and harmony. The three-dimensional silver ring surrounding the circle adds depth and makes the image more expressive. The gray tones in the design give the logo sophistication and solidity. This color palette reinforces the sense of premium quality while maintaining the restraint typical of the brand.
At the bottom of the circle is the brand name. It is rendered in a bold font with neat serifs. The font is mostly lowercase, but the first letter is uppercase, drawing attention to the brand. The letterforms are wide and thick, creating a sense of reliability for an automotive brand associated with quality and safety.
The name refers to the company’s heritage and may be linked to its founder. It sounds confident, and the style of its lettering complements the overall design.
The emblem’s composition is balanced and modern. Every detail works toward the overall concept:
- The silver rim conveys the perfection of technology.
- The circle symbolizes movement and progress.
- The horse represents energy and power.
Together, they create the image of the Carlsson brand, which is associated with dynamism and high-class automobiles.
