Carlsson Logo

Carlsson LogoCarlsson Logo PNG

In the center of the Carlsson logo is a galloping horse, the perfect symbol of the car company. The horse captured mid-leap, seems to be dashing towards the right, located at the esteemed center of a circle with a broad border. The waving mane and tail indicate high speed, introducing dynamism to an otherwise static emblem.

This logo showcases the brand’s devotion to speed, power, and elegance. The horse, a universal symbol of freedom, also subtly hints at the liberation that comes with the brand’s high-speed automobiles. It’s as if the horse is poised to break free from the constraints of the circle, reflecting the brand’s relentless pursuit of innovation.

Below the horse is the brand’s name, written in bold font with tiny serifs. The predominantly lowercase typography makes an exception with the first letter, presenting an interesting blend of informality and formality, much like the brand’s approach to its automobile designs.

A three-dimensional silver ring runs along the edge of the logo, adding depth and a premium feel. All the elements are painted in varying shades of the grey palette. This choice of color not only aligns with the brand’s focus on luxury and sophistication but also suggests its commitment to a high level of technical expertise.

The Carlsson logo blends speed, power, sophistication, and innovation. The leaping horse symbolizes the brand’s quest for unmatched speed and freedom, while the grey palette represents its dedication to luxury and technical excellence. The careful blend of these elements culminates in a logo that perfectly embodies the brand’s identity and vision.

Carlsson: Brand overview

Founded: 1989
Founder: Rolf and Andreas Hartge
Merzig, Germany
Carlsson, the esteemed Mercedes-Benz tuning company, was established in 1989 by siblings Rolf and Andreas Hartge in Merzig, Germany. Since its inception, the firm has been transforming Mercedes-Benz vehicles, enhancing their performance, and tailoring them with unique, luxurious aesthetics.

During the 1990s, Carlsson began crafting modifications for several Mercedes models, including the 500E, SL, and G-Class AMG. These alterations encompassed various enhancements, such as engine tuning for more power, lowering suspensions for a sleeker look, and introducing body styling kits for a more appealing visual flair.

Entering the new millennium, Carlsson continued to evolve and adapt to Mercedes’ expanding line-up. The company began to provide upgrades for contemporary models like the S-Class, CLK, and SLK sports cars. These enhancements were not merely about boosting horsepower and torque; they also extended into interior luxury, offering premium leather and high-end trim choices.

A significant milestone for Carlsson was reached in 2003 when they introduced their first fully customized car build: the C25. Based on the Mercedes SLK roadster, the C25 was more than a simple modification. It combined a supercharged engine with Carlsson’s trademark styling to create something unique.

The company’s ambition didn’t stop there, and in 2010, they unveiled an ultra-luxury version of the Mercedes GL SUV. Named the GL65 RS, this variant was equipped with a powerful twin-turbo V12 engine and a fully personalized interior, reflecting Carlsson’s commitment to superior quality and luxury.

Today, Carlsson’s legacy endures as they continue to develop and produce one-of-a-kind tuning packages for Mercedes enthusiasts who desire high-performance vehicles with a personal touch. Operating from their specialized facilities in Germany, Carlsson’s team of engineers and artisans handcraft modifications to create some of the most distinctive and elite customized Mercedes vehicles in the world.

The Carlsson story is a testament to innovation, craftsmanship, and an unwavering dedication to excellence. It is a prominent name in the automotive world, linking high-end engineering with individualized artistry and catering to those who seek the fusion of performance and luxury in their automobiles.

Meaning and History

Carlsson Logo History