Cider Logo PNG
The Cider logo emphasizes the modern and dynamic character of the online fashion store. Its simple design expresses accessibility, freshness, and attractiveness to a young audience.
Cider was founded in 2020 by Yu Jiang and Fong Goh as an online fashion platform aimed at younger shoppers. Instead of relying on traditional seasonal collections, the company used consumer data to release new items every week, following an ultra-fast fashion model similar to Shein. Social media became its main growth channel, with campaigns built around micro-influencers and user-generated content on Instagram and TikTok.
In 2021, Cider expanded into the US and European markets and raised $22 million from DST Global and A16z. The following year brought a mobile app, faster delivery, the Cider Plus size range and a collaboration with designer Sandy Liang. By the end of 2022, annual revenue had passed $100 million, showing how quickly the platform had scaled beyond its initial online audience.
In 2023, Cider raised $140 million and reached a valuation above $1 billion. The company added an augmented-reality fitting feature intended to help shoppers preview clothing before purchase. It opened its first physical pop-up store in Los Angeles. These moves marked an early shift from a purely digital retailer toward a broader fashion business.
Expansion continued in 2024 with Cider Men and Cider Home, followed by a flagship store in New York. In spring 2025, the company launched Cider Beauty. It opened a design center in Milan, extending the brand beyond clothing into cosmetics, home products, and additional lifestyle categories.
Meaning and History
What is Cider?
It is a fast-fashion platform designed for young people, offering trendy clothing at affordable prices. Collections are frequently updated to reflect styles popularized on social media. Limited editions and pre-orders add exclusivity. The brand collaborates with bloggers and encourages user-generated content, turning customers into brand ambassadors.
2020 – today
The CIDER logo, introduced in 2020, is executed in a minimalist typographic style with a pronounced elegance of form. At the core of the visual identity is a specially adapted version of a high-contrast serif typeface that closely resembles Didot and Canela, customized by the brand’s in-house design team.
The typeface’s glyphs feature refined vertical strokes with sharp, accentuated transitions into the serifs. The serifs themselves have a geometric, angular form, indicating hand refinement and a tailored adaptation of the font to the brand’s visual identity. The logo is set entirely in uppercase, adding a sense of formality and confidence to the brand.
The color scheme is strictly monochrome, black on a white background or its inverse. This approach underscores the brand’s aspirational aesthetic, aligning it with the concept of “affordable luxury” and ensuring versatility in both physical and digital environments. Black conveys sophistication and premium quality, while the absence of additional colors or graphic elements emphasizes a minimalist and functional aesthetic.
The choice of typography and color palette was deliberate, based on a strategy for global scalability and strong recognition among the Gen Z audience with which the brand aligns its core identity. This restrained approach allows the logo to be easily understood in any cultural context and effectively reproduced across a wide range of applications, from digital interfaces and social platforms to packaging, labels, and advertising media.
