Cider Logo PNG
The Cider logo emphasizes the modern and dynamic character of the online fashion store. Its simple design expresses accessibility, freshness, and attractiveness to a young audience.
Cider was founded in 2020 by Yu Jiang and Phoenix Guo as an online platform for trendy youth fashion. Initial collections used data analytics, enabling weekly new releases. By 2021, Cider had expanded rapidly into the U.S. and Europe, leveraging Instagram and TikTok campaigns, and raised $22 million from DST Global and A16z.
In 2022, Cider launched a mobile app, a fast delivery system, and its first collaboration with designer Sandy Liang. The Cider Plus line for plus-size women debuted the same year, helping revenue surpass $100 million.
In 2023, Cider became a unicorn after raising $140 million, introducing virtual fitting rooms using augmented reality, and opening a pop-up store in Los Angeles. In 2024, it launched Cider Men and Cider Home and opened a large flagship store in New York.
In spring 2025, Cider introduced Cider Beauty cosmetics and opened a design center in Milan.
Meaning and History
What is Cider?
It is a fast-fashion platform designed for young people, offering trendy clothing at affordable prices. Collections are frequently updated to reflect styles popularized on social media. Limited editions and pre-orders add exclusivity. The brand collaborates with bloggers and encourages user-generated content, turning customers into brand ambassadors.
2020 – today
The CIDER logo, introduced in 2020, is executed in a minimalist typographic style with a pronounced elegance of form. At the core of the visual identity is a specially adapted version of a high-contrast serif typeface that closely resembles Didot and Canela, customized by the brand’s in-house design team.
The typeface’s glyphs feature refined vertical strokes with sharp, accentuated transitions into the serifs. The serifs themselves have a geometric, angular form, indicating hand refinement and a tailored adaptation of the font to the brand’s visual identity. The logo is set entirely in uppercase, adding a sense of formality and confidence to the brand.
The color scheme is strictly monochrome, black on a white background or its inverse. This approach underscores the brand’s aspirational aesthetic, aligning it with the concept of “affordable luxury” and ensuring versatility in both physical and digital environments. Black conveys sophistication and premium quality, while the absence of additional colors or graphic elements emphasizes a minimalist and functional aesthetic.
The choice of typography and color palette was deliberate, based on a strategy for global scalability and strong recognition among the Gen Z audience with which the brand aligns its core identity. This restrained approach allows the logo to be easily understood in any cultural context and effectively reproduced across a wide range of applications, from digital interfaces and social platforms to packaging, labels, and advertising media.
