Corvette sports cars are marketed under the Chevrolet brand in St. Louis, Flint, and Bowling Green. All factories and the rights to the brand and visual identity elements belong to the largest American corporation General Motors. The parent company began producing sports cars in 1953. Since then, eight generations of Corvette have been created, and the manufacturer does not plan to stop there.
Meaning and History
Each car model had its logo, and the badges on the hood often changed for no particular reason. Designers experimented with two crossed flags, changed slope angles, added and removed inscriptions. At some point, stripes appeared against the background, similar to the sun’s rays, but this motif turned out to be not very popular. Another little-known variation included the American flag. It was abandoned four days before Corvette’s debut when it was revealed that US laws prohibit the use of state symbols for advertising purposes.
1953 – 1955
When General Motors Corporation was planning to launch its first sports car, it turned to interior designer Robert Bartholomew to create an emblem. He designed a symbol depicting two crossed flags: on the left is the traditional US flag with stripes and stars, and on the right is the checkered black and white flag that is waved during races at the finish and start. Above was the Chevrolet wordmark. Opposite it, at the very bottom, there was a coherent and illegible inscription “Corvette.”
At the very last moment, the brand owners learned that this logo could not be applied to cars; otherwise, it could violate federal law. Bartholomew only had four days to fix the bug. First, Chevrolet wanted to play up the famous Louis Chevrolet racer’s family crest, after whom it was named. But she never managed to find suitable archival materials.
As a result, it was decided to use the classic French symbol – the fleur-de-lis. Next to it were three horizontal stripes and a shield with a cross. Both flags and inscriptions were placed in a white circle with a black outline. The original emblem is still kept at the Corvette Museum in Kentucky.
1955 – 1962
The typography has been changed. Graphic elements became three-dimensional and lost their original shape. In front of the flags (at the bottom), the letter “V” appeared in the form of clock hands. It stood for V-8 engines, which were equipped with all sports cars of that time.
1963 – 1967
In 1963, the second Corvette model, the StingRay, appeared. Its name took up the bottom of the logo, inside a black rectangle under the word “Corvette.” The ‘Chevrolet’ lettering was removed because sports car fans knew who the brand was. The silvery V is gone. The shape, size, and colors of the flags have changed slightly.
1968 – 1982
After the release of the third model of sports cars, the circle on the emblem was removed. The designers have depicted the flags in a new angle to make them appear more stable.
1982 – 1996
The logo of the fourth Corvette has been changed beyond recognition. The flags not only changed places but also acquired a new rectangular shape, having lost their flagpoles. The usual black ring has been returned. At the same time, the fleur-de-lis disappeared, yielding the main role to the Chevrolet gold cross.
1997 – 2005
For the C5 generation, the designers have updated the emblem, keeping the flags’ previous position and returning them to the classic form along with the fleur-de-lis symbol. The crossed flagpoles returned to their usual place, though halfway outside the circle.
2005 – 2014
The company redesigned the logo by removing the black ring and replacing the flagpoles with elongated ridges on the banners’ inner edges. At the bottom, the caption “CORVETTE” was added, for which the developers used a new stylized font with a tilt to the right.
2014 – 2019
A new symbol was needed for the seventh generation of cars, so the designers moved the flags to a distinct V-shape. The typography hasn’t changed, but the letters are silver. The graphic part now has a metalized outline with shading.
2019 – present
The Chevrolet Corvette C8 logo looks even more like a “V” than the previous one. The developers have removed the V-notch at the bottom so that the flags are closer together. The letters in the lettering have been separated, so the brand name is now much easier to read. The colors are lighter, and the upper corners are sharper. This version of the so-called “butterfly” was leaked in February 2019, after which it appeared in the official render.
Font and Colors of the Emblem
Crossed flags accompany all generations of Corvette vehicles, portraying them as high-speed sports cars. The checkered black and white flag look the same as the standard racing attribute that marks the finish. The second half of the emblem is more symbolic. It is adorned with a fleur-de-lis (a reference to the French roots of Louis Chevrolet) and a bold cross (Chevrolet brand badge).
The designers used a custom font for the inscription, created especially for the Corvette. Later, the Grand Sport Font family of typefaces was developed on its basis. This is a set of 19 styles by Daniel Zadorozny.
The logo color scheme contains black, white, gray, red, and pale yellow. The combination of different shades creates a 3D effect and gives the image a metallic sheen.