EA is the abbreviated name for Electronic Arts Corporation, which develops and distributes video games. It was created in 1982 by the American entrepreneur William Murray Hawkins III, nicknamed Trip Hawkins.
Meaning and History
The corporate identity of the company has changed throughout its history. Designers have differently designated the name Electronic Arts, either encrypting it in abstract symbols or using standard fonts for writing.
1982 – 2000
The original logo was created with input from graphic designer Barry Deutsch of Steinhilber Deutsch & Gard. The composition contained a gray inscription “ELECTRONIC ARTS” and three geometric shapes: a tetrahedron, a ball and a cube, consisting of blue stripes. If everything was clear with polyhedra – they denoted the letters “E,” and “A” – the ball’s origin raised many questions.
According to one version, this is the middle “O” from the word “electrOnic.” Then the image can be interpreted as “EOA.” According to other assumptions, the ball symbolizes a yo-yo ball because such trinkets with the logo printed on them were often found in Electronic Arts offices. Also, the yo-yo would appear on the screen when loading games. According to another unofficial interpretation, the round element represented a globe and indicated its global connections.
The hoaxers believe that the ball came about by accident. In their opinion, this is a bug in a computer program that automatically added an extra geometric shape to the cube and tetrahedron. But this combination has become quite popular and recognizable. At first, the brand name was only on promotional items. Later, Bing Gordon and Nancy Fong began to put it on game packaging.
1993 – 1997
The redesign of the corporate identity has resulted in a completely new logo. The designers depicted the inscription “ELECTRONIC ARTS” by changing the letters “E,” “O,” and “A” into a square, a circle, and a triangle so that all questions about the origin of the ball disappeared by themselves. The font has changed noticeably: it looks like a stencil one, with short interrupted lines. The color palette has also changed: the artists used more contrasting combinations of shades, replacing pale blue with bright blue and gray with black and adding red and green.
1997 – 2003
In 1997, a simplified version of the logo was introduced without colorful geometric shapes and stencil type. The developers opted for a simple “ELECTRONIC ARTS” lettering, for which they chose a classic serif typeface.
2000 – present
The emblem, created in 2000, is based on the EA Sports division. There is no full company name on it for the first time because it is encrypted in abstract graphic elements. This is a monogram of “E,” and “A” placed side by side and interconnected. They are shown in an individual stylized font. In 2006, the logo was placed in the center of a large circle.
2006 – present
In 2006, a new and at the same time an old logo appeared in the press. Now the EA mark is enclosed in a black circle, and the inscription itself is made in white.
2020 – present
This year, another variation of the emblem is presented. But the difference is only in color, the place of the black background is using bright red.
The EA symbol is an unusual combination of letters that appear in a brand name. Designers experimented with the elements’ shape for a long time, so the abbreviation became difficult to read. Circle borders keep the logo concise. The animated version of the character appears in the splash screens and changes in accordance with the game’s plot.
Font and Colors
Electronic Arts commissioned the letters “E” and “A.” Italic “E” consists of two parallel horizontal lines and an acute angle formed by two rays. “A” connects to the corner’s underside and looks like an extension of “E.” Subsequently, users of Behance and 538Lyons, created a similar font type, calling it the EA logo font.
The emblem is made in a classic monochrome palette. The combination of white and black is considered a versatile option and looks good on any background. This is the complete opposite of the first emblems, which used contrasting colors: blue, red, and green.