Elizalde Logo

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Elizalde: Brand overview

At the beginning of the twentieth century, Barcelona was home to a car manufacturer that left its mark in the annals of Spanish automotive history. In 1909, Arturo Elizalde Rouvier opened his business in the automotive world by founding a garage in the heart of Barcelona. Together with colleagues Rafael Biada Navarro and J.M. Vallet y Arnau, they created the company Vallet y Cia.

In 1914, the first prototype car, Tipo 11, made its debut, making an impressive trip from Barcelona to Madrid and attracting the attention and then the support of the Biada siblings. The very next year, the brand received royal approval: King Alfonso XIII became the proud owner of the Elizalde convertible. Building on its newfound fame, the company introduced a sportier version of the 25cv, calling it the “Reine Victoria.”

The Reine Victoria was unveiled at the 1919 Barcelona Motor Show and became the first Spanish car to be equipped with four-wheel brakes. With the advent of the 1920s, Elizalde expanded its lineup with the introduction of the Model 29, powered by a 3817cc four-cylinder engine. Throughout the decade, Elizalde occupied an increasingly prominent place in the Spanish automobile industry, producing several car models.

However, as the 1920s approached, Elizalde’s path in the automobile industry came to an end. In 1927, the company ceased production of automobiles, and in 1928, after operating for 14 years, it finally closed its doors.

Meaning and History

Elizalde Logo History

1914 – 1918

Elizalde Logo 1914

1918 – 1928

Elizalde Logo

The identification mark of the Spanish automobile manufacturer Automóviles Elizalde is an ornate letter “E” with decorative protrusions at the ends. On the emblem, it is colored in brown and complemented by a blue bird sitting on the lower protrusion. Each feather in the wide-spread wings of the bird is detailed, which gives the image realism. The background is a large red circle.

The brown color of the letter “E” can be associated with stability and reliability – traits that are valued in the automotive industry. The bluebird symbolizes freedom or speed, which corresponds to qualities that consumers often look for in automobiles. The detailed plumage on the bird’s wings speaks to the attention to detail, emphasizing the company’s commitment to quality. The red circle in the background adds to the visual impact and can signify passion or energy.