Euro NCAP Logo

Euro NCAP LogoEuro NCAP Logo PNG

The Euro NCAP logo prominently features a crash-test target at its center, capturing the essence of the organization’s mission. Designed as a circle divided into four segments—two half-black—the emblem is dominated by a bright shade of yellow (#FFCC00). A gradient lends a 3D effect to the design. On the left is the word “Euro,” and on the right, “NCAP,” while the phrase “FOR SAFER CARS” arches above, all rendered in Etelka Text Pro Regular font.

Yellow, as a color, is generally associated with caution and alertness—two key attributes when discussing automobile safety. The vivid hue grabs attention and is a constant visual reminder of the importance of precaution. The contrast reinforces the idea of safety.

The circle in the middle resonates with the global safety concern, emphasizing the organization’s wide reach and the universality of its goal. The target-like pattern isn’t just literal but also symbolic, serving as an objective the organization aims for. That the circle is divided into four segments implies a multi-faceted approach to evaluating car safety. Whether it’s crash tests, driver assistance technology evaluation, or pedestrian safety, the different segments can be viewed as different aspects of a comprehensive safety assessment.

The gradient effect adds depth to the emblem, making it look three-dimensional. This visual element reinforces the complex nature of car safety, indicating that it isn’t a flat or one-dimensional issue but involves multiple layers that require in-depth scrutiny.

The Etelka Text Pro Regular font for the text elements brings a modern yet straightforward visual appeal. “FOR SAFER CARS” arching above the emblem makes the organization’s mission unmistakable. It acts as an overarching statement that ties all logo elements together. Euro NCAP leaves no room for ambiguity; the goal is safer cars, and the design effectively communicates this commitment.

The emblem is an immediate identifier of the organization’s purpose and approach. The contrasting colors, geometric elements, and modern typography create an impactful visual message. The logo’s design articulates the immediate mission and the layered complexities in ensuring vehicular safety.

Euro NCAP: Brand overview

Founded: December 1996
Leuven, Belgium
Initiated in 1996, the European New Car Assessment Programme, commonly known as Euro NCAP, began as a discretionary vehicle safety assessment initiative. With its administrative headquarters in Leuven, Belgium, the program was first conceptualized and executed by the UK’s Transport Research Laboratory under the guidance of the Department for Transport. The aim was straightforward: to arm consumers with vital information regarding the safety features of freshly launched automobiles.

Gaining public attention a year after its inception, Euro NCAP rolled out its inaugural test findings on seven key European vehicle models in 1997. This elicited significant public curiosity and discussion. Financial backing from several European governments and the European Union enabled the program to scale its reach and impact in subsequent years. By the dawn of the 21st century, the lion’s share of principal automakers had willingly begun to submit their novel models for evaluation by Euro NCAP.

Euro NCAP instituted a star-based ranking structure in 2009 to enhance public comprehension of its findings. Under this system, cars could earn a maximum of five stars. Recognizing the rapidly advancing landscape of auto safety technology, the organization has periodically updated its examination criteria.

Today, Euro NCAP is an autonomous vehicle safety authority, propelling car manufacturers to invest in enhanced crash resilience and collision circumvention technologies. The program has thus far released assessments for more than a thousand car models and claims that its endeavors have averted over 78,000 fatalities since its foundation.

Though participation remains voluntary, Euro NCAP’s safety ratings have become a pivotal reference point for prospective car purchasers and automotive design engineers in Europe and globally.

Meaning and History

Euro NCAP Logo History

1996 – 2007

Euro NCAP Logo 1996

2007 – today

Euro NCAP Logo