Euro NCAP Logo PNG
Euro NCAP: Brand overview
The European New Car Assessment Program (Euro NCAP) began 1996 as a discretionary car safety assessment initiative. The program, which has its administrative headquarters in the Belgian city of Leuven, was developed and implemented by the UK Transport Research Laboratory under the direction of the Department for Transport. The goal of the program was simple: to arm consumers with important information about the safety of new cars.
Having already attracted public attention a year after its creation, Euro NCAP presented the results of the first tests of seven major European car models in 1997. This generated a great deal of public interest and debate. Financial support from several European governments and the European Union enabled the program to expand its reach and influence in the following years. By the beginning of the 21st century, the lion’s share of leading automakers were eager to submit their new models for Euro NCAP evaluation.
Euro NCAP introduced a star rating structure in 2009 to improve public understanding of its performance. Under this system, cars can receive a maximum of five stars. Given the rapid advances in automotive safety technology, the organization periodically updates its rating criteria.
Today, Euro NCAP is the safety authority for autonomous cars and encourages automakers to invest in improved crashworthiness and crash avoidance technology. The program has issued evaluations for more than a thousand car models and claims to have prevented more than 78,000 fatalities since its inception.
Meaning and History
1996 – 2007
2007 – today
The European New Car Assessment Programme (Euro NCAP) logo features a crash-test target symbol at its center. This symbol is a circle divided into four equal segments, two partially filled with black. The contrasting design highlights precision, reliability, and the thorough nature of vehicle testing.
The dominant color is a bright yellow (#FFCC00), reminiscent of warning signs and directly associated with safety. Gradient shading adds depth and a modern appearance, giving the composition a three-dimensional effect.
The organization’s name is on either side of the central icon: “Euro” on the left and “NCAP” on the right. Above the circle, in an arched layout, is the slogan “FOR SAFER CARS,” succinctly communicating the program’s mission to improve vehicle safety. All text elements use the Etelka Text Pro Regular typeface, chosen for its simplicity and legibility, reflecting the official and serious nature of the committee’s work.
The crash-test target represents Euro NCAP’s focus on evaluating and enhancing automotive safety. The bright yellow emphasizes the importance of the program’s goal, drawing attention to the critical role of road safety. The three-dimensional effect and modern styling enhance the logo’s overall impact, balancing functional clarity with visual expression.
The arc of the “FOR SAFER CARS” text visually completes the logo and guides the viewer’s focus toward the central icon. The font selection aligns with the organization’s authoritative role, while the layout reinforces the logo’s visual harmony. The central target symbol directly communicates the precision and rigor of Euro NCAP’s vehicle assessment standards, clearly defining the organization’s purpose.