Eurosport Logo PNG
The Eurosport logo stands out from the background of other TV channels. It is made in clear block letters, painted in deep blue. The design is fully consistent with the brand’s concept and essence.
Eurosport emerged from the European sports rights market of the 1980s. Public broadcasters within the European Broadcasting Union held rights to major events, but lacked a shared channel for international distribution. On February 5, 1989, Eurosport launched at 18:00 as a joint venture between the EBU and Sky Television plc, taking over the Sky Channel slot on many European cable networks.
The channel offered cycling, skiing, tennis, and smaller international competitions across multiple countries. In May 1991, broadcasting stopped after rival Screensport complained to the European Commission about Eurosport’s ownership and rights structure. The shutdown was brief: TF1 entered as a new partner the same month, replacing BSkyB, and the channel returned to air.
On March 1, 1993, Screensport merged into Eurosport, removing its main direct competitor. During the 1990s, the channel was managed by TF1, Canal+, and Havas Images, before TF1 Group became the sole owner in January 2001. Eurosport.com launched in 1999; Eurosport 2 followed in 2005; and Eurosport Events was created in 2007 to organize and produce major competitions, including the WTCC.
In 2008, Eurosport Player brought the channel online. Discovery Communications bought a 20% stake in Eurosport from TF1 in 2012, gained control in 2014, and owned 100% by 2015. Under Discovery, Eurosport secured Olympic Games rights in Europe for 2018-2024. After Discovery merged with WarnerMedia in 2022, Eurosport UK and BT Sport were folded into TNT Sports. On February 28, 2025, Eurosport ended its separate UK presence.
Meaning and history
For more than 30 years, Eurosport has delighted fans with high-quality TV broadcasts of sports competitions. During this period, the company changed hands, secured the rights to broadcast the Olympic Games, expanded its network, and even launched a convenient service (Eurosport Player). As a result of these efforts, Eurosport has taken a leading position and won the trust of more than 200 million viewers.
The brand’s corporate identity is based on elements that evoke direct associations with the world of sports. Confirmation is the blue color on a white background, with the thematic name centered in the logo. The laconic design and associative elements make the icon particularly recognizable. At the same time, the graphic addition, in the form of a star symbol, represents the championship and the company’s leading position.
1989 – 1994
The first Eurosport broadcasts were launched in February 1989. The channel logo at the time was an expressive image featuring an inscription and graphic elements in the form of stars. The name of the sports TV network, Eurosport, was used as an inscription. It was decorated with ten small stars arranged in a round frame.
It was a rather symbolic image, the general concept of which was complemented by thematic coloring. The stars were painted rich blue, evoking associations with sports and television. In addition, blue in the context of the brand’s design means stability, reliability, and confidence.
The inscription itself was made in yellow and orange. The contrast was needed for expressiveness, especially against the basic white background. The letters of the inscription were massive and rounded. Italics gave them a certain dynamism, allowing them to focus on the company’s rapid development.
1994 – 2001
After Eurosport merged with its main competitor, Screensport, in 1993, the company decided to change its logo. The new version appeared in 1994 and became a stylish continuation of the identity concept. It retained the features of its predecessor in deference to the past format and also received some updates, symbolizing the company’s rise.
The new emblem has several changes:
- A circle of 10 stars has changed from a circular shape to a diagonal shape.
- The color palette has changed to a combination of lighter blue, red, and white.
- The font has become more direct and thinner.
- The inscription was divided into two parts in terms of design.
The first part of the Euro was placed in a blue rectangle, and the letters were given a neutral white color to create contrast. The second part did not fit in the frame, but changed the color from orange to red. The new three-color palette displayed energy, professionalism, and leadership.
2001 – 2011
January 2001 marked the complete transfer of the network to Groupe TF1. The changes led to another rebranding. But the changes in the logo were insignificant, even almost imperceptible. The designers changed the font and made the colors lighter. The letters have become more rounded and softer, making the overall concept more stylish and pleasant to read. This decision refreshed the corporate identity.
2011 – 2015
The new achievements of the Eurosport channel network have led to new changes in the logo. This time, the management turned to the experts of the well-known French company Les Télécréateurs. Experienced designers have made several changes to the existing emblem, and it now sparkles with completely new colors.
The stars changed color from blue to gray, the font became more voluminous and expressive, and the coloring became deeper. The overall composition remains the same. The changes made the corporate identity more modern and harmonious. And the addition of gray colors made a bright accent directly on the name, that is, its activities.
2015 – today
2015 was a landmark year for the Eurosport network. This year, she won the rights to broadcast the Olympic Games. This significantly affected the company’s overall activities and its logo. The new design is radically different from previous versions. The changes affected the following elements:
- font;
- general concept;
- graphic sign;
- colors.
The designers essentially changed everything about the logo. Of the ten stars, only one remained, which was placed at the beginning of the company’s name and complemented its first letter. Of the logos that were before, only the brand name remained.
Font and Colors
The version that was created in 2015 is still in use today. It is a simple inscription that names the network of TV channels, supplemented by a star. The inscription consists of all capital letters set in medium-thickness lines. This font is close to Posterama Pro 1984 SemiBold and Integral CF Regular style. But the letter R stands out from the general style. It has a slightly modified outline.
Such a performance is elegant and quite bizarre at the same time. This makes the inscription unique, which emphasizes the channel’s identity. The color palette is based on rich, deep blue tones, with basic white used as the background. They reflect the channel’s (sports) specifics and symbolize professionalism and a high reputation.