Firebird Logo

Firebird LogoFirebird Logo PNG

The Firebird logo is the materialized name of a line of cars produced by General Motors. It is expressive, dynamic, and energetic, just like the cars it represents. The logo’s energy is enhanced by the wavy lines with pointed ends and a bright color palette.

Firebird: Brand overview

Founded:February 23, 1967 – August 30, 2002
Founder:Pontiac (General Motors)
United States
Firebird is the name of a series of muscle cars produced by American company General Motors between 1967 and 2002 under the Pontiac brand. These were two-door coupes or convertibles designed to compete with the Ford Mustang. At the time, they were very popular sports-class cars.

Meaning and History

Firebird Logo History

The beginning of this muscle car line was laid by the Chevrolet Camaro, based on which a two-door coupe and sports-class convertible were launched. It was named Firebird for its brightness, originality, high technical capabilities, and unrestrained speed. General Motors played a decisive role in naming since it owned this series.

The logo of these iconic cars was designed with the name in mind, so in all versions, it contains a proud bird with wide-spread wings. This bird symbolizes flight, dynamics, and moving forward and reflects the manufacturer’s favor towards its technology – their love for it and desire to dominate the muscle car sector.

What is Firebird?

Firebird is an American line of sports cars that dominated the market from 1967 to 2002. These were coupes or convertibles in the form of muscle cars manufactured by General Motors based on the Chevrolet Camaro.


Firebird Old Logo

The Firebird emblem features a mythological firebird. It is positioned vertically and appears to be gaining altitude: a couple more powerful wing strokes, and it will instantly disappear from sight. The two wings also hint at the two-door body. The drawing is done in a geometric style, so each of its details is either a rectangle or a triangle.

The figures are arranged in such a way as to form the silhouette of a large bird. Two-thirds of the wings are red rectangles with rounded bottom edges, and the remaining third are black triangles with pointed tips. In other words, the top part is even, while the bottom part is peak-shaped. The head of the mythical creature is light gray with a long beak, turned to the right. The black eye makes it distinct and expressive. All details are separated from one another and framed in a silver color.

before 2002

Firebird Logo

The key detail of the visual identity is the firebird, in honor of which the sports car line is named. The main focus for it is speed and the ability to overcome any obstacles. The emblem is designed with this theme in mind. It is dynamic, extravagant, and filled with an inner energy that bursts out in the form of sharp-edged “drops” that form elegant plumage.

The tail of the mythical creature is fluffy, the head is turned to the right, the beak is wide open, the wings are spread, and the bird itself is captured in a swift flight. The main body is formed by a complex black figure outlined by a yellow line. It is surrounded by large droplet-shaped elements, the tips of which have a sharp shape. All of this forms the wings. A tongue of flame protrudes from the mouth.

Fonts and Colors

Firebird Emblem

There is no text in the Firebird logo, but the color palette is incredibly rich. At different times, it included silver, red, black (in the old emblem), beige, black, and gold (in the new sign). They symbolized the reliability of the cars, their power, and their high speed.

Firebird Symbol

Firebird color codes

Selective YellowHex color:#feba00
RGB:254 186 0
CMYK:0 27 100 0
Pantone:PMS 7549 C
BlackHex color:#b87200
RGB:184 114 0
CMYK:0 38 100 28
Pantone:PMS Process Black C
Raisin BlackHex color:#231f20
RGB:35 31 32
CMYK:0 11 9 86
Pantone:PMS Neutral Black C