Five Below Logo

Five Below LogoFive Below Logo PNG

Five Below is aimed at children over ten years old and teenagers; therefore, unlike other discounters, it does not lose its popularity and continues to expand by opening new stores. They sell electronic accessories, toys, candy, cosmetics, sports equipment, clothing, and holiday decor for up to $10 (most items under $5).

Meaning and History

Five Below Logo History

What is Five Below?

Five Below is a super popular American retailer headquartered in Philadelphia, Pennsylvania. He owns more than 1,000 locations, all of which are located in the United States. Its range includes popular products presented in the low price segment.

The very first Five Below store was opened in 2002. When choosing a name for it, the founders of the service, Tom Vellios and David Schlessinger focused on the business concept, according to which the maximum price threshold was to be $5. Over time, one commercial point has turned into a whole network of discounters. But it did not start immediately, but only in 2011 when the brand became known outside of Philadelphia. The expansion is still ongoing, and the owners prefer to place new locations in shopping centers, where a large flow of visitors is guaranteed.

The company went public in 2012. But this did not affect its identity: one of the fastest-growing American retailers has been using a single logo for many years. The wordmark in blue is easily recognizable due to the characteristic typeface. It contains the brand name written in letters of different sizes. The first word (“five”) is completely lowercase, but the “v” and “e” appear to be lowercase due to being out of proportion.

Five Below Symbol

Almost all letters in the word “BELOW” are capital. The only exception is the small “o,” which is located at the top, between the right angle “L” and the diagonal line “W.” It looks exactly like a degree sign. Otherwise, the logo is completely unremarkable, except its bright blue palette.

Five Below customers know its brand name, which adorns store signs. Despite its simple structure, it has a hidden dynamic because the transition of letters from one register to another expresses a willingness to change and grow. And an unusual element in the form of a degree represents a creative business strategy. In general, the logo is designed for the main customers of the trading network – teenagers aged 10 to 19 years. Therefore, it looks informal, bright, and youthful.

Font and Colors of the Emblem

Five Below Emblem

Considering that any graphic symbols do not complement the Five Below wordmark, the designers could only experiment with the style of the inscription. To do this, they used the usual, at first glance, font: bold grotesque with right angles. Its exact analog is Five Below Gothic Regular from Bryan Howell Design. All letters have the same height in the logo, even though some of them are in uppercase and some are in lowercase. In this case, lowercase and uppercase characters differ not in size but graphemes. The only exception is the “o,” reduced to fit in the “L” fold. This letter imitates the degree sign.

The white background contains only blue lettering in Blue Ribbon (#015ef0). It has no outlines, no shadows, and additional elements, so the palette is limited to two colors.