The Follow the Meaning logo evokes a sense of mystery and intrigue, reflecting the game’s atmosphere. It is an invitation to explore where surrealism and visual aesthetics come together to create a fascinating puzzle that immerses the player in a world of reflection and discovery.
Follow the Meaning: Brand overview
Hiking Mind Studio was founded in 2022 in Toruń, Poland, by two brothers—an experienced programmer and a skilled graphic designer—who previously designed immersive escape rooms. Combining their passion for surreal storytelling, they created the point-and-click adventure “Follow the Meaning,” inspired by classics like Samorost and Rusty Lake. Players step into the shoes of Detective Paul Trilby, investigating a mysterious hospital and its powerful doctors. An atmospheric soundtrack by Victor Butzelaar deepens the game’s immersive mood. The studio collaborated with publisher Second Maze, known for titles such as “The White Door” and “Mitoza,” boosting the project’s visibility. Early glimpses were well-received during the Steam Next Fest, increasing anticipation. The complete game launched successfully on Steam for Mac and PC and was praised for its distinctive visuals and engaging puzzles. Following this success, the studio plans to release versions for iOS and Android, making the experience available to an even broader audience in early 2025.
Meaning and History
What is Follow the Meaning?
This is an exciting computer puzzle game in which you must unravel abstract signs’ meanings and look for connections between them. A new level is a new mystery that requires attentiveness and out-of-the-box thinking. The game invites you to solve problems, think about how communication works, and what meaning is hidden behind the symbols. Developed by a group of independent authors, it invites you to an exciting journey where the found answer opens up new horizons of understanding.
2024 – today
The Follow the Meaning logo is designed in a light, handwritten sketch style. It looks casual and slightly mysterious, resembling handwriting from a diary or personal notes. The inscription consists of three words written in uneven, smooth black lines, with an underline below. The words are written calmly, as if the author had carefully penned them without rushing. The line features only the first word with a capital letter, while the rest are in lowercase, giving the text a personal touch.
There are no symbols or additional elements—only the text and the underline. This aligns with the game’s Follow the Meaning concept, built on surreal imagery and an atmosphere of mystery. The slightly untidy appearance of the logo reflects the game’s concept of exploring the world through hints, hidden clues, and the search for meaning in intricate storylines.
The company that released the game specializes in surreal point-and-click adventures, where players explore unusual worlds, encounter illogical puzzles, and face paradoxical solutions. The font and design effectively convey the atmosphere of mystery and the slow immersion into the gameplay experience.