Grey Goose Logo PNG
Vodka produced by Bacardi gives connoisseurs wings and allows them to rise to heaven, forgetting about problems and hardships. The Gray Goose logo is filled with the idea of flight and lightness. According to the emblem, the drink is soft to drink thanks to a special recipe and various additives.
Gray Goose is a French premium vodka brand developed by American businessman Sidney Frank. She appeared in the 1990s but was later passed to Bacardi, which sold her in 2004. François Thibault from the city of Cognac, who is professionally engaged in alcohol, improved the recipe of the alcoholic drink. As a result, the product is available on the market in several variations, including lemon, cherry, cinnamon, orange, vanilla, melon, and caramel. The company no longer plans to expand the flavor range to avoid deviating from the original. The year of the creation of this variety of vodka is 1997.
Sidney Frank, the founder and CEO of SFIC (Sidney Frank Importing Co.), presented a unique project in the late 1990s. His concept was to create a luxury vodka for the American market. To this end, the company entered into a partnership agreement with the famous master of cognac production, François Thibault. Using all his knowledge of cognacs, he applied them to vodka.
France, as the source of Grey Goose for US consumers, was chosen specifically. This European country has strong culinary roots, so its alcoholic products stand out from the rest. The water used as the basis is sourced from natural sources. Local farms supply wheat intended for distillation. Limestone is used as a filter. As a result, just a year after the appearance of vodka, the Beverage Testing Institute recognized it as the most delicious in the world.
A move to the US followed this, as Bacardi acquired the brand to distribute its products there. This event took place in 2004. At that time, over 1.5 million cases of vodka were sold, making Gray Goose the most sought-after premium brand. The alcohol is bottled in the original smoked-glass bottles, depicting a French goose in flight.
Meaning and History
Created by a French master distiller for the American market, the high-end vodka brand made a name in the 1990s when it introduced the flying goose logo. This sign adorned the label of an alcoholic drink but did not last long: the designers modified it, giving it a luxurious personality.
In 2019, London-based company Ragged Edge tampered with the Gray Goose logo, making the bird more expressive and the typeface crisp and modern. A few years later, the staff of Intertype Studio enhanced the visual lightness with additional thin lines and “gave” the goose a flock so that it did not seem so lonely.
Premium packaging and a progressive brand image appeal to consumers who love the combination of luxury and minimalism. Therefore, the Gray Goose logo’s evolution has never strayed from the established framework: almost all versions are simple yet elegant.
What is Grey Goose?
This is Bacardi vodka, embodying French luxury. It is produced exclusively in France, using spring water gently filtered through the limestone of the Champagne region and soft winter wheat from Picardy. The range includes unique-flavored versions such as Grey Goose La Poire, L’Orange, and Le Citron, while maintaining the incredibly smooth characteristics of the original. This product is distinguished by attention to every detail of production, from the selection of grain to a specialized five-step distillation process, creating vodka with subtle citrus and almond notes and a crystal-clear finish.
1997 – 2013
The debut logo was a set of black letters with unique serifs that widened at the ends. The name of the alcohol brand was written in capital letters on a white background. The signs were massive and bold, so the thin outline of a solitary goose was visible in the “O” area. Each letter in the phrase “Grey Goose” had a thin light gray stripe complemented by subtle shadows that created a three-dimensional effect.
2013 – 2019
In 2013, the developers modernized the logo: they expanded the space between the letters, repainted the inscription blue, enlarged the goose’s silhouette, and raised it slightly. In addition, new elements were introduced on the Gray Goose emblem. For example, the word “Vodka” (located exactly in the center) and a small stripe consisting of three segments in the color of the national flag of France. The designers also made the bird gray to make it stand out against the light background.
2019 – 2022
Branding agency Ragged Edge from London participated in creating the new emblem. The designers made it modern by removing the side stripes on the letters and removing the shadows. Thus, we got a simple yet stylish inscription that meets the requirements of the time, as it is visible across any medium. In addition, they slightly changed the font, choosing a graceful style, and raised the goose above the text. Now the drawn bluebird looks like an independent icon.
2022 – today
Intertype Studio is behind the new Gray Goose logo. The designers have fixed an old bug that prevented geese from flying alone. It was decided to finish drawing two more birds so that the goose would have a flock. Parallels are drawn here to a friendly company, which is why one drinks vodka.
Before creating the emblem, the agency staff developed a concept called “The big idea.” Its fundamental principle was the feeling of lightness and movement. Therefore, the artists changed the goose’s silhouette, adding a dividing line between the wings and enhancing the wavy shape of its feathers. Such seemingly minor details added dynamism to the image. To make the two additional birds look harmonious, the designers made them small and light gray. Because of this, it seems they are flying in the distance and fading behind the clouds.
Visual lightness is also conveyed in the rounded letters, which repeat the smooth movement of the wings. Intertype Studio modified the existing font in collaboration with the independent company Dalton Maag and the British design studio Ginger Monkey. The latter is known for developing lettering for alcohol brands.
The French vodka brand now has two official fonts: Gray Goose Natural Book and Gray Goose Natural Light. The logo uses the first one in a bolder font. It creates a feeling of smoothness, fluidity, and softness. The color palette has also been changed: the designers chose deep shades of blue (#16267E) and navy blue (#001446), complemented by burgundy, white, and silver gray.
Font and Colors
French vodka has always featured a flying goose on its label despite the redesign. In the early versions, it was painted white; in later versions, it was gray. Around the middle of the logo’s history, it began to link to the alcoholic beverage’s country of origin because it was supplied far beyond France’s borders. We are talking about the lower strip, divided into three color segments in the state tricolor tone.
The typeface used in the Gray Goose logo is called Albertus Roman. This is an Art Deco typeface with glyph serifs. The author is the designer Berthold Wolpe, who created it for the London branch of Monotype and named it after the German theologian-philosopher Albertus Magnus.
The corporate palette of the alcohol brand’s emblem remains unchanged, consisting of soothing shades. Even the red in it looks discreet and restrained. The current color scheme includes blue and white. Early versions were dominated by black and grey.