Gwinnett Stripers Logo PNG
The Gwinnett Stripers logo reflects the baseball club’s regional identity. Its graphic design emphasizes the connection with local heritage and team spirit.
The Gwinnett Stripers baseball team traces its roots to the Atlanta Crackers, founded in 1895. In 1966, the franchise became the Richmond Braves within the Atlanta Braves’ system, playing in Minor League Baseball for over forty years and winning five International League Governors’ Cups.
In 2009, the team relocated from Richmond to Gwinnett County, a suburb of Atlanta. Renamed the Gwinnett Braves, they played at Coolray Field. In their inaugural season, the team advanced to the playoffs but lost to the Scranton/Wilkes-Barre Yankees in the semifinals. Highlights included the 2016 Southern Division championship and an appearance in the Governors’ Cup final.
Before the 2018 season, the club adopted the Gwinnett Stripers name, referencing Lake Lanier’s striped bass, becoming a top-25 Minor League Baseball merchandise seller. Today, the Gwinnett Stripers continue developing players for the Atlanta Braves and remain a regional sports icon.
Meaning and History
What is Gwinnett Stripers?
It is a Triple-A baseball team located in suburban Atlanta. The name originates from the striped bass, a popular catch among local fishermen in a nearby lake. Its home stadium is near the city center and hosts family-friendly events. The team regularly sends players to Major League Baseball.
2009 – 2017
The Gwinnett Braves logo borrowed from the parent club, the Atlanta Braves, emphasizing the franchise’s unity with a major baseball organization. This was reflected in the identical typography, color scheme, and symbolism.
The team name “Braves” was set in an italic script style replicating the original Atlanta Braves lettering. The typeface featured smooth, rounded lines with thick strokes, loops, and curves, creating a sense of motion and a spirited, baseball-club attitude. The red “Braves” lettering had a sporty character and was outlined in blue, enhancing its visual weight and contrast against white and light backgrounds.
The inscription was combined with a red tomahawk and yellow details on the handle. The tomahawk stylistically reflected the heritage and imagery of the “Braves,” symbolizing fighting spirit, team strength, and baseball’s competitive nature. The contours of the symbol were clearly defined, with a moderate line thickness, ensuring good legibility across both large-scale items and smaller applications.
Above the main composition was the word “Gwinnett,” set in an all-caps, italic, sans-serif font in dark blue. The choice of italic grotesque added formality and reinforced the team’s local identity in Gwinnett County, Georgia.
The logo’s palette matched the Atlanta Braves’ colors, consisting of deep blue and vivid red. Blue was associated with confidence and stability, underlining the franchise’s solid standing and serious athletic ambitions. Red served as the emotional highlight, expressing a passion for the game, a competitive spirit, and the energy of baseball.
The branding carried over to both home and away caps, which featured the red tomahawk and the distinctive letter “G,” designed in the same style as the parent club’s but with a slightly modified outline to differentiate it.
In 2017, the team initiated a rebrand, holding a naming contest and fan vote. However, the Gwinnett Braves’ visual identity remained in place until the end of that season.
2017 – today
The Gwinnett Braves rebranded as the Gwinnett Stripers in December 2017, with the new logo officially introduced for the 2018 season. This change marked a significant moment in the club’s history, as it was the first time a team affiliated with the Atlanta Braves had moved away from the parent club’s name, establishing an independent, unique visual identity.
The name “Stripers” refers to the striped bass, a fish commonly found in Lake Lanier, which is near the team’s home stadium, Coolray Field. Although the chosen name was not initially among the contest’s finalists, it best reflected the regional character and enabled the incorporation of local culture and symbolism into future marketing efforts.
The new visual concept was developed by Brandiose, a San Diego-based agency known for its work with minor league baseball teams. Designers Jason Klein and Casey White created the primary and several alternate logos with strong baseball themes and references to local nature and sporting energy.
The main Gwinnett Stripers emblem features a striking depiction of an aggressive striped bass in motion, metaphorically representing a baseball player’s attacking throw. The fish is illustrated in a distinctive style with exaggerated, flowing lines for strong readability at any scale. It is integrated into the letter “S” from the team name, visually “wrapping” around it in motion.
The logo’s typography has two parts. The word “Stripers” is rendered in large, handwritten script with smooth forms and thick strokes that convey energy and movement. The rounded letterforms evoke the movement of waves or a fish through water. The upper “Gwinnett” text is set in a serif font with sharp, slightly hook-shaped serifs, visually referencing fishing hooks.
The color palette includes three main shades: Striper Green (a bright green), dark blue, and vivid red. Striper Green emphasizes the region’s natural symbolism, making the emblem stand out against traditional team colors. Dark blue and red reference the club’s previous identity and the Atlanta Braves’ heritage, while maintaining the team’s independence and individuality.
Alternate logos developed by Brandiose included a bass with a baseball tail, a heavyweight fish, and even a worm on a hook. These designs provided broad opportunities for merchandise and fan engagement across different age groups.
The logo and uniform presentation took place at a special event at Coolray Field in December 2017. The new visual identity received positive feedback from the sports community and industry media, with many calling it one of the most successful designs among Minor League Baseball teams from 2017 to 2018.
Font and Colors
The typography combines two contrasting styles to create a dynamic composition. The main “Stripers” wordmark is a large, handwritten script with smooth curves that highlight athletic energy and motion. The glyphs have fluid shapes, consistent stroke thickness, and soft transitions between lines, creating an impression of movement, like fish swimming in water. The upper “Gwinnett” text is in all caps with slightly pointed serifs that stylistically reference fishing hooks, reinforcing the connection between the logo’s fishing and baseball themes.
The color palette includes three primary shades: dark blue, vivid red, and a custom green known as Striper Green. The green was chosen to emphasize the club’s regional identity tied to the striped bass of nearby Lake Lanier. It serves as a distinctive accent, making the design stand out among minor league teams. Red adds emotion and energy, while dark blue symbolizes confidence, sporting seriousness, and team reliability.