HongKong Land Logo PNG
“HongKong Land’s” commercial real estate portfolio includes office buildings, retail spaces, and complexes in key urban areas. Managing such properties involves working with tenants, developing spaces, and maintaining infrastructure. The Hongkong Land logo is associated with a real estate development company that owns and manages premium properties in major cities across the region.
Hongkong Land Company Limited was founded in 1889 by a group of British entrepreneurs. The company’s purpose was to develop real estate in the growing city of Hong Kong. As early as the 1890s, it acquired plots along “Victoria Harbour” and laid the foundation for the future Central business district.
In 1904, construction of Alexandra House was completed, making it one of the company’s first commercial properties. By the 1920s, Hongkong Land owned an extensive real estate portfolio. Among its properties was the Gloucester Building, completed in 1923 and considered one of the tallest in Hong Kong.
During the Japanese occupation from 1941 to 1945, the company’s properties were severely damaged. In the 1950s, active reconstruction began. In 1959, the renovated Gloucester Building became a symbol of a new stage in urban architecture.
In the 1960s, the company implemented a large-scale development plan for the Central District. In 1963, Prince’s Building was opened, later renamed Swire House. In 1972, construction of Jardine House was completed, reaching a height of 178 meters. This building became the tallest in Asia outside Japan.
Since 1973, Hongkong Land has been part of the Jardine Matheson Group. In the 1980s, the company built the Exchange Square complex, which became home to the Hong Kong Stock Exchange and leading financial institutions.
As 1997 approached, the company began diversification and entered the Singapore market. In 1989, the One and Two Exchange Square towers were completed. In 1999, the Chater House building opened in Hong Kong.
In the 2000s, Hongkong Land expanded its activities and began developing residential and commercial projects in mainland China. In 2006, the WF Central project in Beijing was launched. In Singapore, the “Marina Bay Financial Centre” project was completed from 2010 to 2013.
In the 2010s, the company modernized older assets in Central, including Gloucester Tower and Prince’s Building. At the same time, it developed new projects in Chongqing and Singapore. In 2019, Tower Three in the Marina Bay complex was completed.
Since 2020, Hongkong Land has strengthened its presence in the Chinese market. The company expanded the WF Central project and participated in the development of the HKRI Taikoo Hui complex in Shanghai. In 2022, the renovation of Jardine House began. In 2023, the company launched a residential project on Meyer Road in Singapore.
The company manages a large portfolio of commercial and residential properties in Hong Kong, Singapore, and China. It remains one of the region’s leading developers.
Meaning and History
What is HongKong Land?
One of the oldest developers in Asia, part of the British conglomerate Jardine Matheson, specializes in premium real estate in the region’s business centers. Its portfolio includes about 850,000 square meters, featuring landmark properties in central Hong Kong such as Chater House, Prince’s Building, Mandarin Building, and Alexandra House, which together form the Central complex. The company manages residential and commercial projects. Its business model is based on long-term ownership and leasing of space to international corporations and luxury brands.
1968 – today
The history of Hongkong Land began on March 2, 1889. Entrepreneur Catchick Paul Chater and Jardine, Matheson & Co., represented by James Johnstone Keswick, established The Hongkong Land Investment and Agency Company Limited. The name referred to Hong Kong and land, the company’s primary business. It invested in real estate and developed territory created through land reclamation along the shoreline.
Paul Chater promoted the Praya Reclamation project. The authorities approved the work only days after the company was registered. The reclaimed land became part of the Central business district between Des Voeux Road Central and Connaught Road Central. Chater Road and Statue Square were created there. Hongkong Land’s operations were connected with the development of city blocks, streets, and public spaces.
Graphic Communication Limited was commissioned to develop the corporate identity in 1968. American-Austrian designer Henry Steiner, who worked in Hong Kong, led the project. The public name was shortened to Hongkong Land, while the long legal name was replaced by a compact wordmark and “H” monogram. The new version suited buildings, documents, and annual reports.
A black “H” appears to the left of the name. White vertical and horizontal lines divide it into symmetrical quadrilateral sections. The internal grid resembles rooms, office floors, and corridors. The complete figure looks like the floor plan of a large building viewed from above.
The structure of the letter incorporates the Chinese character 壽. It is pronounced shou and is associated with longevity. Another source of inspiration was the elevated walkways connecting Hongkong Land buildings in Central. The company connects the emblem with floor plans, bridges, and the Chinese symbol of longevity.
The Hongkong Land name appears on the right. The letters “H” and “L” are uppercase, while the remaining letters are lowercase. The wordmark uses a bold sans-serif typeface. The historic identity used Univers. The horizontal layout joins the monogram and public name on one line.
The Hongkong Land Investment and Agency Company Limited became The Hongkong Land Company Limited in 1972. The shortened form proposed by Steiner was already being used in company communications by then. Hongkong Land later became the group’s primary public brand. The emblem remained after the formation of Hongkong Land Holdings Limited. It expanded to properties in Singapore, Beijing, Shanghai, Jakarta, and other Asian cities.
DNCO updated the Hongkong Land identity in February 2025. The team studied the archives and discussed the work with Henry Steiner. The letter “H” retained the 1968 concept, while its proportions were adapted for screens. DNCO created three-dimensional versions for animation and developed the themes of bridges, walkways, and urban architecture through patterns and spatial effects.
The phrase “Experience is central” accompanied the update. Central referred to Hongkong Land’s major properties in business districts and to the visitor experience. Univers and Noto were combined for the typographic system. Univers preserved a connection with Steiner’s work, while Noto was intended for international materials.
