HongKong Land Logo PNG
Hong Kong Land’s commercial real estate portfolio includes office buildings, retail spaces, and complexes in key urban areas. Managing such properties involves working with tenants, developing spaces, and maintaining infrastructure. The Hongkong Land logo is associated with a real estate development company that owns and manages premium properties in major cities across the region.
Hongkong Land Company Limited was founded in 1889 by British entrepreneurs to develop property in Hong Kong. During the 1890s, it acquired sites along “Victoria Harbour” and helped establish the Central business district. Alexandra House was completed in 1904, while the 1923 Gloucester Building became one of the city’s tallest structures.
The company’s properties suffered damage during the Japanese occupation from 1941 to 1945. Reconstruction followed in the 1950s, including the Gloucester Building’s restoration in 1959. Central’s development accelerated during the 1960s. Prince’s Building opened in 1963, followed by the 178-meter Jardine House in 1972, then the tallest building in Asia outside Japan.
Hongkong Land became part of the Jardine Matheson Group in 1973. During the 1980s, it developed Exchange Square, home to the Hong Kong Stock Exchange and financial institutions. One and Two Exchange Square were completed in 1989. The company began expanding into Singapore before 1997, and Chater House opened in Hong Kong in 1999.
During the 2000s, the company entered residential and commercial development in mainland China. WF Central in Beijing began in 2006, and “Marina Bay Financial Centre” in Singapore was completed between 2010 and 2013. Later work included upgrades to Gloucester Tower and Prince’s Building, projects in Chongqing and Singapore, and a third Marina Bay tower completed in 2019. Jardine House reconstruction began in 2022, followed by a Meyer Road residential project in 2023.
Meaning and History
What is Hong Kong Land?
One of Asia’s oldest developers, part of the British conglomerate Jardine Matheson, specializes in premium real estate in the region’s business centers. Its portfolio totals about 850,000 square meters and includes landmark properties in central Hong Kong such as Chater House, Prince’s Building, Mandarin Building, and Alexandra House, which together form the Central complex. The company manages residential and commercial projects. Its business model is based on long-term ownership and leasing of space to international corporations and luxury brands.
1968 – today
The history of Hongkong Land began on March 2, 1889. Entrepreneur Catchick Paul Chater and Jardine, Matheson & Co., represented by James Johnstone Keswick, established The Hongkong Land Investment and Agency Company Limited. The name referred to Hong Kong and land, the company’s primary business. It invested in real estate and developed territory created through land reclamation along the shoreline.
Paul Chater promoted the Praya Reclamation project. The authorities approved the work only days after the company was registered. The reclaimed land became part of the Central business district between Des Voeux Road Central and Connaught Road Central. Chater Road and Statue Square were created there. Hongkong Land’s operations were connected with the development of city blocks, streets, and public spaces.
Graphic Communication Limited was commissioned to develop the corporate identity in 1968. American-Austrian designer Henry Steiner, who worked in Hong Kong, led the project. The public name was shortened to Hongkong Land, while the long legal name was replaced by a compact wordmark and “H” monogram. The new version suited buildings, documents, and annual reports.
A black “H” appears to the left of the name. White vertical and horizontal lines divide it into symmetrical quadrilateral sections. The internal grid resembles rooms, office floors, and corridors. The complete figure looks like the floor plan of a large building viewed from above.
The letterform incorporates the Chinese character 壽. It is pronounced shou and symbolizes longevity. Another source of inspiration was the elevated walkways connecting Hongkong Land buildings in Central. The company connects the emblem with floor plans, bridges, and the Chinese symbol of longevity.
The Hongkong Land name appears on the right. The letters “H” and “L” are uppercase, while the remaining letters are lowercase. The wordmark uses a bold sans-serif typeface. The historic identity used Univers. The horizontal layout joins the monogram and public name on one line.
The Hongkong Land Investment and Agency Company Limited became The Hongkong Land Company Limited in 1972. By then, the shortened form Steiner proposed was already used in company communications. Hongkong Land later became the group’s primary public brand. The emblem remained after the formation of Hongkong Land Holdings Limited. It expanded to properties in Singapore, Beijing, Shanghai, Jakarta, and other Asian cities.
DNCO updated the Hongkong Land identity in February 2025. The team studied the archives and discussed the work with Henry Steiner. The letter “H” retained the 1968 concept, while its proportions were adapted for screens. DNCO created three-dimensional versions for animation and developed the themes of bridges, walkways, and urban architecture through patterns and spatial effects.
The phrase “Experience is central” accompanied the update. Central referred to Hongkong Land’s major properties in business districts and to the visitor experience. The typographic system combined Univers and Noto. Univers preserved a connection with Steiner’s work, while Noto was intended for international materials.
