IM Motors Logo PNG
IM Motors: Brand overview
IM Motors was established in the last month of 2020 as a collaboration between several Chinese corporations, including SAIC Motor, Zhangjiang Hi-Tech, and Alibaba Group. The Shanghai-based company aims to create an innovative line of smart electric vehicles specifically targeted at Chinese consumers.
In 2021, the curtain was lifted on the first IM L7 concept vehicle. This avant-garde crossover electric vehicle showcased the brand’s aesthetic and technological vision. In the same year, IM Motors opened its advanced electric vehicle assembly plant in Shanghai. This facility dubbed the “smart factory,” was purpose-built to produce vehicles under the IM Motors brand.
In early 2022, IM Motors announced an alliance with Momenta, a firm specializing in autonomous driving technologies. The aim of the collaboration is to develop autonomous driving systems. By mid-year, the IM L7 had gone from concept to reality, with limited production beginning at the company’s Shanghai plant.
Looking to the future, IM Motors intends to introduce a series of new intelligent electric vehicles every year, aiming to diversify into different automobile categories such as sedans and SUVs. As a start-up competitor in the industry, IM Motors is focusing on integrating electric vehicle technology with advanced software and online functions, aided by synergies from Alibaba Group’s digital expertise.
Meaning and History
2020 – today
IM Motors identifies itself as a manufacturer of progressive electric vehicles, so its emblem is also associated with modern technology. The circles and rectangles with rounded corners actually serve as a numerical code consisting of zeros and ones. In addition, the central figures are two letters “I,” symbolizing the interaction between humans and artificial intelligence.
The use of the numeric code in the logo emphasizes the brand’s focus on technological innovation and creates a sense of cutting-edge engineering and data-driven solutions. The two letters “I” in the center of the logo can also be interpreted as an indication of integrated systems where human creativity and artificial intelligence are harmoniously combined to create cutting-edge electric vehicles.
