Invisalign is an orthodontic technique for straightening teeth using plastic aligners. It is a product of Align Technology Corporation, a world-renowned manufacturer of dental products.
Meaning and History
The parent company patented the Invisalign brand in 1998, and along with it, the identifying symbols include the motto, logo, and color scheme. To protect copyright, the logo must be supplemented with the registered trademark symbol “®.”
At first, the firm used a simple Invisalign label. All letters were lowercase. The font is bold Avenir. It’s a grotesque typeface that typographer Adrian Frutiger invented in the late 1980s. Versions with partially discolored text are not uncommon. Because of the visual effect, it looks like it is reflecting bright light.
Subsequently, the designers supplemented the brand name with an original graphic symbol. This is how a stylized flower appeared on the logo. Eight petals arranged in a circle are elliptical with pointed ends.
Font and Colors of the Emblem
The emblem is available in several colors. The approved range includes three shades of blue. Moreover, the drawing is decorated in a rather original way: each petal is divided into three identical segments with clear boundaries. The part that is closer to the center is the lightest. The edges, on the other hand, are dark. The inscription is also not uniformly colored. The first half of the word (“invis”) is blue, and the second (“align”) is deep blue.
Align Technology requires the full-color trademark to be preferred. But the copyright holder allows the use of a black, white, or black-and-white emblem while maintaining the original proportions and basic elements. All shades of gray are also possible.
Another permitted option is a logo with the official slogan “The Clear Alternative to Braces.” This phrase is written in the same font as the brand name. The ts have a curl at the bottom, consistent with the typography of the Avenir font. Sans serif characters, easy to read.