LIFEWTR Logo PNG
The LIFEWTR logo is democratic, dynamic, and extravagant. Like a neon sign, it symbolizes the brand’s stability. Unlike its competitors, the premium bottled water producer stands out like a full moon, evoking awe and admiration. The logo’s color scheme is meticulously designed. Classic black and white are familiar to everyone, but in this case, they are unique and complemented by modern graphics.
LIFEWTR: Brand overview
When PepsiCo decided to enter the premium bottled water industry in 2017, LIFEWTR’s history officially began. Consumers’ increased desire for premium, healthier substitutes for standard carbonated beverages led to the creation of LIFEWTR.
The brand debuted in 2017. The product was initially positioned as a platform for encouraging art and creativity in addition to being water. The distinctive aspect of the product was its bottles, which functioned as canvases for modern artists’ artwork.
Released in 2017, the first bottle series included artwork by three up-and-coming American artists: MOMO, Craig & Karl, and Jason Naylor. The objectives of this project were to promote contemporary art and assist up-and-coming artists.
In 2017, the brand introduced two additional bottle series. The second series, which honored women in the arts, included three pieces by female artists. The third series featured pieces from up-and-coming designers centered around fashion and design.
2018 was a year of growth for the company. The firm started aggressively expanding into foreign markets, such as Canada and the United Kingdom. The same year, the brand introduced its fourth bottle series devoted to public art.
The company persisted in its goal of promoting art in 2019. The firm started the “Art by a Woman” campaign to support female artists. As part of this program, the company dedicated itself to acquiring and exhibiting art made by women.
In 2019, the firm made a major step toward sustainability. By 2020, it aimed to switch to 100% recycled plastic (rPET) in its bottles. This program was part of PepsiCo’s larger plan to reduce plastic waste.
In 2020, the company introduced a new platform to assist creative groups. The firm started working with different groups and establishments, offering funding and resources to support the development of artistic endeavors.
In 2021, the brand launched a line of bottles honoring diversity and inclusivity in art as part of its ongoing effort to support the arts. Artists from various social and cultural backgrounds contributed pieces to this series.
In 2022, the firm launched the “Art Incubator” initiative, a larger version of its art support program. In addition to allowing aspiring artists to have their artwork shown on bottles, this initiative provided extensive assistance in funds for project development, exhibition opportunities, and mentorship from seasoned artists—the program aimed to assist artists with various mediums, including digital and conventional painting.
In 2023, the company introduced new packaging entirely composed of plant-based materials, marking a significant advancement towards sustainability. Years of research and development were put into this invention to provide a more environmentally friendly bottle option than plastic ones. The new packaging’s compostable and biodegradable nature greatly reduced the product’s environmental impact.
In the same year, the brand introduced a digital platform called the “Virtual Gallery,” which lets artists display their creations in an online gallery. In light of the rising popularity of digital art and NFTs, this effort created new avenues for artistic engagement with audiences.
For the firm, 2024 was a year of global expansion. The company expanded into new international markets, such as Latin America and Asia. The brand customized its art support approach for each region by working with regional artists and incorporating cultural elements into bottle designs.
The company still uses its bottles as canvases for modern artists, encouraging artistic groups and spreading the notion that everyone should be able to enjoy art.
Meaning and History
The logo serves as an informational guide for customers, emphasizing the reliability of the LIFEWTR brand. It is geared towards growth, which will allow for more product offerings in the future. The light letters on a black background look impeccable; they are smooth and even, without any drawings, serifs, or embellishments. The brand’s identity exudes grandeur and strength, which may be the reason for the logo’s unchanged design since the company’s founding. All the letters are large and capitalized, adding status and appeal to the logo.
What is LIFEWTR?
It is a premium bottled water brand owned by PepsiCo. The brand is known for its purified water that is pH balanced and enhanced with electrolytes to improve flavor. It often releases limited edition bottles with artwork by emerging artists. The brand aims to support and promote art while offering quality hydration. It is widely available in supermarkets, stores, and online retailers, appealing to consumers who want both a refreshing drink and a visually appealing product.
2017 – today
Compared to its competitors, the LIFEWTR brand stands out for its adherence to tradition and stability, as evidenced by its unchanged logo since 2009. The logo was created once and remains the current version of the brand’s identity, emphasizing the stability and high quality of the water, which many customers appreciate. The classic motifs of the logo are also considered informative.
The LIFEWTR logo draws attention with its style, originality, and clarity. The white letters stand out due to their bold font and proportional spacing between characters, giving the text an elongated shape. This creates a positive balance of accents in the two words stacked one on the other.
Special attention should be given to the logo’s creativity. It is evident in using only three out of five letters, representing consonants without vowels. This dynamic prompts the reader to mentally add the vowels, creating a playful imagination game that brings a smile and makes the logo memorable. This original solution helps the brand stay in customers’ minds and stand out.
