Max Factor Logo

Max Factor LogoMax Factor Logo PNG

“Choosing cosmetics from the brand, you get to the very point,” says the Max Factor logo. It combines safety, amazing effect, and durability. The emblem indicates a true professional in the field of makeup.

Max Factor: Brand overview

Founder:Maksymilian Faktorowicz
United States
Max Factor is a line of cosmetics owned by the American company Coty, Inc. It was created in 1909 by Maksymilian Faktorowicz, a beautician from Poland. The brand’s current location is the city of Los Angeles (USA), where its head office is located.

Meaning and History

Max Factor Symbol

The logo came along with the product as it was used to mark it. That is, it is a rather old emblem, which is more than a hundred years old. Designers have managed to make it timeless. Therefore, any changes that were made at key stages concerned minor details – mainly letters. Therefore, we can say that an almost identical version of the debut logo has reached us.

Despite the presence of text, there is a graphic element in it. It is presented in a cross, placed on its side, made with a cosmetic brush with some makeup tool. Depending on the context, this can be mascara, lipstick, makeup base, etc. This sign harmoniously fits into the format of the name “Max Factor,” where it replaces the letter “X.”

What is Max Factor?

Max Factor is a cosmetics line launched by Coty to provide makeup artists with decorative cosmetics. It was initially called Max Factor & Company by Maksymilian Faktorowicz and was owned by several generations of one family for a long time. Since 1991, the brand has been owned by Procter & Gamble.

Font and Colors

Max Factor Emblem

To obtain the original logo, the designers used the ITC Blair typeface. They improved it and adapted it for a cosmetic brand. The background color of the logo is white or black, depending on the letters’ color, and they can also be black or white. The “X” sign has a palette of the cosmetic it performs with and which it represents.

Max Factor color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C