Max Factor is a line of cosmetics owned by the American company Coty, Inc. It was created in 1909 by Maksymilian Faktorowicz, a beautician from Poland. The brand’s current location is the city of Los Angeles (USA), where its head office is located.
Meaning and History
The logo came along with the product as it was used to mark it. That is, it is a rather old emblem, which is more than a hundred years old. Designers have managed to make it timeless. Therefore, any changes that were made at key stages concerned minor details – mainly letters. Therefore, we can say that an almost identical version of the debut logo has reached us.
Despite the presence of text, there is a graphic element in it. It is presented in a cross, placed on its side, made with a cosmetic brush with some makeup tool. Depending on the context, this can be mascara, lipstick, makeup base, etc. This sign harmoniously fits into the format of the name “Max Factor,” where it replaces the letter “X.”
Font and Colors of the Emblem
To obtain the original logo, the designers used the ITC Blair typeface. They improved it and adapted it for a cosmetic brand. The background color of the logo is white or black, depending on the letters’ color, and they can also be black or white. The “X” sign has a palette of the cosmetic it performs with and which it represents.