Max Factor Logo

Max Factor LogoMax Factor Logo PNG

“Choosing cosmetics from the brand, you get to the very point,” says the Max Factor logo. It combines safety, amazing effect, and durability. The emblem indicates a true professional in the field of makeup.

Max Factor: Brand overview

Founder:Maksymilian Faktorowicz
United States
Max Factor is a line of cosmetics owned by the American company Coty, Inc. It was created in 1909 by Maksymilian Faktorowicz, a beautician from Poland. The brand’s current location is the city of Los Angeles (USA), where its head office is located.

Meaning and History

Max Factor Symbol

The logo came along with the product as it was used to mark it. That is, it is a rather old emblem, which is more than a hundred years old. Designers have managed to make it timeless. Therefore, any changes that were made at key stages concerned minor details – mainly letters. Therefore, we can say that an almost identical version of the debut logo has reached us.

Despite the presence of text, there is a graphic element in it. It is presented in a cross, placed on its side, made with a cosmetic brush with some makeup tool. Depending on the context, this can be mascara, lipstick, makeup base, etc. This sign harmoniously fits into the format of the name “Max Factor,” where it replaces the letter “X.”

What is Max Factor?

Max Factor is a cosmetics line launched by Coty to provide makeup artists with decorative cosmetics. It was initially called Max Factor & Company by Maksymilian Faktorowicz and was owned by several generations of one family for a long time. Since 1991, the brand has been owned by Procter & Gamble.

Max Factor: Interesting Facts

Max Factor is an important makeup brand that started with Maksymilian Faktorowicz from Poland long ago. When he moved to the United States, he changed his name to Max Factor and started a makeup company that became super famous, especially in Hollywood.

  1. Max Factor, the Makeup Genius: Max Factor is called the “Father of Modern Makeup” because he was one of the first to sell makeup to everyone, not just movie stars or theater performers. This was a big deal back then.
  2. Making Movie Stars Shine: In 1914, Max Factor fixed a big problem in Hollywood: actors looked too pale on camera. Creating special makeup helped actors look good on screen, which was important for movies.
  3. The Look of Glamour: Max Factor invented many makeup products that made movie stars look glamorous, like lip gloss in 1930 and makeup that worked well for color films.
  4. Stars Loved Him: He worked with famous actresses, making them look even more beautiful and helping start the idea of using celebrities to promote makeup.
  5. Inventing Important Makeup: Max Factor created a lot of firsts in makeup, like the first concealer, the first waterproof makeup, and the first mascara wand. These are things we use all the time now.
  6. From Hollywood to the World: After becoming famous in Hollywood, Max Factor’s makeup started being used worldwide, making it a big name in makeup everywhere.
  7. A Family of Innovators: Max Factor’s son and other family members kept the business going, always coming up with new makeup ideas.
  8. Changing How We See Makeup: The brand helped make it normal for people to wear makeup every day, not just for special occasions or in movies.
  9. Growing and Changing: Even though other companies own Max Factor now, the brand keeps creating new makeup and staying popular.
  10. Max Factor Museum: The place where Max Factor made all his famous makeup is now a museum in Hollywood. It shows a lot of cool stuff about movies, makeup, and Max Factor’s work.

Max Factor changed how makeup is used and seen, making it important to look good and feel confident. His work helped make makeup a key part of movies and everyday life, making him a big deal in beauty.

Font and Colors

Max Factor Emblem

To obtain the original logo, the designers used the ITC Blair typeface. They improved it and adapted it for a cosmetic brand. The background color of the logo is white or black, depending on the letters’ color, and they can also be black or white. The “X” sign has a palette of the cosmetic it performs with and which it represents.

Max Factor color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C