Mondelez Logo

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Mondelez: Brand overview

The story of Mondelez International, a leading snack company, starts in 1903 with James Lewis Kraft selling cheese in Chicago, Illinois. This marked the beginning of a company that would grow to own some of the world’s most famous food brands.

From the 1920s to the 1950s, the Kraft Cheese Company expanded, adding brands like Velveeta, Miracle Whip, and Kraft Macaroni & Cheese to its roster. The growth continued through the 1960s and 1970s when Kraft merged with ice cream maker Sealtest and entered the candy industry by acquiring a candy company.

In the 1980s, Kraft, Inc. broadened its portfolio by acquiring Duracell and Nabisco, adding batteries and snacks to its product line. The 1990s were significant for Kraft as it went public in 1991 and added popular brands like Capri Sun and Taco Bell to its collection.

The 2000s saw Kraft merging with Philip Morris to form Kraft Foods Inc., becoming one of the world’s largest food and beverage companies. This decade included acquisitions such as Group Danone’s biscuit division and LU.

2012 was a landmark year when Kraft Foods Inc. split into Kraft Foods Group, focusing on North American groceries, and Mondelez International, taking the global snack business forward. Mondelez, meaning “world” and “delicious,” reflects the company’s mission to delight consumers worldwide.

Since becoming Mondelez, the company has emphasized product innovation, acquisitions, and global expansion. It owns beloved brands like Oreo, Cadbury, Belvita, and Triscuit and has acquired Tate’s Bake Shop and Give & Go to widen its reach. Mondelez also invests in sustainable sourcing and eco-friendly packaging to positively impact the planet.

Today, Mondelez operates in roughly 150 countries, employs about 80,000 people, and reported over $26 billion in net revenue in 2020. Mondelez’s journey reflects its adaptability and commitment to meeting consumer tastes and preferences, from its humble beginnings as a cheese seller to becoming a global snack powerhouse.

Meaning and History

Mondelez Logo History

2012 – today

Mondelez International was founded in 2012 and quickly became a major player in the global food industry, appealing to customers worldwide. The company’s logo combines the French words “monde” (world) and “délice” (delicacy), representing its worldwide reach and commitment to producing high-quality, tasty products. The logo features smooth lines that suggest craftsmanship and creativity, essential to the company’s products.

The logo uses red around the first and last letters to add energy and express the emotional joy Mondelez aims to bring its consumers. It invites people to experience the pleasure of its products daily. The colors in the logo, like those in a child’s magical holiday dream, represent the company’s focus on delivering unique flavor experiences. Each product is made from the finest ingredients, combining creative innovation with quality.

The logo’s purple hue and the word “International” emphasize Mondelez’s significant role in the international market. Purple is associated with luxury and quality, underlining Mondelez’s leadership in the confectionery sector and worldwide importance in the food industry.

FAQ

Is Mondelez a corporate brand?

Mondelez International, Inc. is a major corporate brand and a top name in the snack food world. It makes about $26.5 billion annually and works in around 160 countries, showing its global influence. It’s ranked No. 108 on the 2021 Fortune 500 list, highlighting its role as a major player in the corporate world, especially in the U.S.

Mondelez is a leading force in the snack industry. It owns some of the biggest and most loved brands, including Oreo, Cadbury, Milka, and Trident. The company is known for its focus on innovation, buying strategic companies, and targeting growth areas, which lets it keep up with changing customer wants and grow its market presence.

Why is it called Mondelez?

The name “Mondelez” is a creative invention reflecting the company’s ambition and role in the global food industry. It is pronounced “mohn-dah-LEEZ” and symbolizes the concept of a “delicious world.” This unique name is composed of “Monde” and “delez.” The first part, “Monde,” is derived from the Latin word for “world,” indicating the company’s global reach and presence in various countries worldwide. The second part, “delez,” is an imaginative twist on the word “delicious,” suggesting the delightful taste and quality of the products offered by the company.

These elements combine to form “Mondelez,” which encapsulates the company’s worldwide mission to provide delicious food products. The addition of “International” to the company’s full name, Mondelez International, Inc., further emphasizes its extensive operations and ambitions beyond any country’s borders.

What brands do Mondelez own?

Mondelez International is a big company that makes many snacks and chocolates people love worldwide. They own several brands that make everything from cookies to chocolate to gum. Let’s quickly examine some of these brands and what they offer.

  1. 7 Days makes yummy croissants and snack cakes. They’re perfect for when you want something tasty in a hurry.
  2. Alpen Gold is a chocolate brand with a smooth taste that’s popular in Eastern Europe.
  3. Barni biscuits are soft, bear-shaped treats with yummy fillings made with kids in mind.
  4. With its minty flavors, clorets is a gum and breath freshener brand known for eliminating bad breath.
  5. Club Social crackers are great for snacking on the go, especially popular in Latin America.
  6. Cote d’Or is a fancy chocolate brand from Belgium, loved by chocolate fans for its rich taste.
  7. Daim offers crunchy caramel bars covered in chocolate, a favorite in Sweden and beyond.
  8. Enjoy Life has snacks free from common allergens and good for people with food sensitivities.
  9. Freia is a famous chocolate brand in Norway, known for its quality and tradition.
  10. Grenade makes protein bars and sports nutrition products for the health-conscious.
  11. Honey Maid is known for its graham crackers, a staple in many American homes.
  12. Hu makes health-focused chocolate bars and snacks without dairy, gluten, or refined sugar.
  13. Kihn Do in Vietnam is known for its wide range of tasty confectionery items.
  14. Lacta is a beloved chocolate brand in Brazil, famous for its creamy milk chocolate.
  15. Lu offers a variety of biscuits and cookies, and it has a history in Europe.
  16. Marabou is known for its smooth milk chocolate bars in Sweden.
  17. Maynards Basset’s in the UK is famous for its gummy candies like wine gums and licorice allsorts.
  18. Mikado are thin, chocolate-coated biscuit sticks, offering a fun way to enjoy chocolate.
  19. Perfect Snacks is known for its refrigerated protein bars made with organic ingredients.
  20. Prince biscuits, filled with chocolate or vanilla cream, are popular with kids in many countries.
  21. Royal Baking Powder helps bakers get the perfect rise in their baked goods.
  22. Stride gum is sugar-free and known for its long-lasting flavor.
  23. Tiger biscuits are energy-boosting and fortified with vitamins and minerals.
  24. Tuc crackers are light and savory and available in various flavors.

Mondelez has many different brands that meet today’s snack needs. Each brand is unique and adds something special to Mondelez’s lineup worldwide.

What is Mondelez’s vision?

Mondelez International has a big goal for its place in the global food industry. They want to lead the snack world by providing the best snack for the right time, made responsibly. This goal is about being innovative, making customers happy, and sustainable.

With its focus on the right snack for the right moment, made the right way, Mondelez is looking to grow while positively impacting society and the environment. Its vision guides everything from business strategy and product development to its role in the community.