Munchkin Logo

Munchkin LogoMunchkin Logo PNG

The Munchkin logo shows that this company is in the business of making products for children. It looks bright, fun, and childishly direct, as the brand’s target audience is loving parents. The emblem symbolizes the good mood that Munchkin products give.

Munchkin: Brand overview

Founded: 1991
Founder: Stephen B. Dunn
Headquarters:
Van Nuys, California, United States
Website: munchkin.com
Munchkin is an American private company specializing in manufacturing and selling products for infants and preschool children. It was founded by Stephen B. Dunn in 1991. The headquarters is located in Van Nuys, California. Even though the company employs approximately 300 people, its products are available in most countries. Moreover, since 2020, the company has been actively producing maternity products, including tea, belly balm, and anti-nausea drops. Since 2022, she has also partnered with Smart Plastic Technologies, which specializes in sustainable polymer additives. As a result, from now on, Munchkin will use only completely biodegradable plastic.

Meaning and History

Munchkin Logo Histotry

What is Munchkin?

This is one of the most famous American brands specializing in producing products for pregnant women and children. Among their clients are young mothers in the United States, as well as millions of buyers around the world.

Only two logos were presented to the target audience for the entire period of the company’s functioning. Both of them are made in a multi-colored palette, which most buyers immediately associate with childhood and positive emotions. They immediately stand out from the competition because they focus on potential buyers.

Old

Munchkin Old Logo

The original version of the logo was presented immediately after the company’s creation. It consisted solely of a wordmark associated with the brand name. All letters in the word were made in lowercase to evoke positive emotions in potential customers. Moreover, each letter is painted in one of the colors: purple, orange, purple, blue, green, orange, and pink. Only purple is repeated twice: in the letters “m” and “k.” If we talk about unique elements, it is a white heart with a red outline, which is used as a dot over the letter “i.”

Globally speaking, the classic bold sans-serif font with rounded corners and straight lines in the letters was used for the logo.

New

Munchkin New Logo

The only redesign made the logo more voluminous, as the company’s slogan “it’s the little things” was added. It was made in a handwritten style and immediately caught the eye, although it is written in a much smaller size than the main inscription.

Speaking about the brand name, it is worth noting that the base has remained unchanged, but at the same time, the color scheme has changed somewhat. Now the following colors were used: red, orange, pink, green, and blue. It is worth noting that the sixth, seventh and eighth letters were painted in the same colors as the first three. Consequently, the color palette has been reduced to five shades. Quite expectedly, a white heart with a red outline was retained in the logo.

The company logo is often placed on a white background, but it also looks quite harmonious when using frames of a different color.

Font and Color

Munchkin Emblem

The logo is based on a classic sans-serif font with straight and clear lines. Both versions of the logo have an identical style of writing letters that are easy to read and quickly remembered.

The multi-colored range lets you clearly associate the presented brand with selling children’s goods. Probably, other shades will be used in the future, but the essence itself will remain unchanged. Indeed, it is precisely due to the multi-colored filling in the letters that the company can attract the attention of parents of babies not only in the United States but also far beyond its borders. Given that the company made changes after the redesign, you might think that each color did not have a special meaning. Munchkin’s key goal was clearly to stand out from the competition with friendly tones.

Munchkin color codes

Spanish Red Hex color: #e4202a
RGB: 228 32 42
CMYK: 0 86 82 11
Pantone: PMS Bright Red C
Bright Yellow Hex color: #fbaf16
RGB: 251 175 22
CMYK: 0 30 91 2
Pantone: PMS 137 C
Pastel Red Hex color: #f26c6b
RGB: 242 108 107
CMYK: 0 55 56 5
Pantone: PMS 178 C
Mantis Hex color: #77c144
RGB: 119 193 68
CMYK: 38 0 65 24
Pantone: PMS 361 C
Maximum Blue Green Hex color: #29bec5
RGB: 41 190 197
CMYK: 79 4 0 23
Pantone: PMS 3262 C
Dark Gray Hex color: #a7a9ac
RGB: 167 169 172
CMYK: 3 2 0 33
Pantone: PMS 429 C