Munchkin Logo

Munchkin Logo PNG

The Munchkin logo shows that this company is in the business of making products for children. It looks bright, fun, and childishly direct, as the brand’s target audience is loving parents. The emblem symbolizes the good mood that Munchkin products give.

Meaning and History

Only two logos were presented to the target audience for the entire period of the company’s functioning. Both of them are made in a multi-colored palette, which most buyers immediately associate with childhood and positive emotions. They immediately stand out from the competition because they focus on potential buyers.

What is Munchkin?

This is one of the most famous American brands specializing in producing products for pregnant women and children. Among their clients are young mothers in the United States, as well as millions of buyers around the world.

Old

The original version of the logo was presented immediately after the company’s creation. It consisted solely of a wordmark associated with the brand name. All letters in the word were made in lowercase to evoke positive emotions in potential customers. Moreover, each letter is painted in one of the colors: purple, orange, purple, blue, green, orange, and pink. Only purple is repeated twice: in the letters “m” and “k.” If we talk about unique elements, it is a white heart with a red outline, which is used as a dot over the letter “i.”

Globally speaking, the classic bold sans-serif font with rounded corners and straight lines in the letters was used for the logo.

New

The only redesign made the logo more voluminous, as the company’s slogan “it’s the little things” was added. It was made in a handwritten style and immediately caught the eye, although it is written in a much smaller size than the main inscription.

Speaking about the brand name, it is worth noting that the base has remained unchanged, but at the same time, the color scheme has changed somewhat. Now the following colors were used: red, orange, pink, green, and blue. It is worth noting that the sixth, seventh and eighth letters were painted in the same colors as the first three. Consequently, the color palette has been reduced to five shades. Quite expectedly, a white heart with a red outline was retained in the logo.

The company logo is often placed on a white background, but it also looks quite harmonious when using frames of a different color.

Font and Color

The logo is based on a classic sans-serif font with straight and clear lines. Both versions of the logo have an identical style of writing letters that are easy to read and quickly remembered.

The multi-colored range lets you clearly associate the presented brand with selling children’s goods. Probably, other shades will be used in the future, but the essence itself will remain unchanged. Indeed, it is precisely due to the multi-colored filling in the letters that the company can attract the attention of parents of babies not only in the United States but also far beyond its borders. Given that the company made changes after the redesign, you might think that each color did not have a special meaning. Munchkin’s key goal was clearly to stand out from the competition with friendly tones.

Munchkin color codes