Nespresso Logo PNG
The elegant Nespresso logo of the well-known manufacturer of coffee machines and capsule coffee is distinguished by luxury, exquisite taste, and unmatched style. It emphasizes the drink’s perfection and the packaging design’s originality.
Nespresso: Brand overview
Meaning and History
It’s a luxurious brand with an exquisite taste and superior style, which extends to everything associated with it. The emphasis is not only on impeccable coffee but also on original packaging adorned with an individual logo.
The company’s logo is simple and consists of a combination of two elements: graphic and verbal. It was adopted in the year of its founding and has not changed since (except for the color).
What is Nespresso?
Nespresso is a brand of coffee machines and single-use coffee capsules owned by Nestlé, as reflected in its name. The capsules are made of aluminum and contain more than 30 varieties of high-quality coffee, including robusta and arabica of various intensities. Nespresso machines can prepare cappuccino, lungo, espresso, and other beverages. There are separate product lines for home use, offices, and restaurants.
The logo style is Art Deco, refined and elegant, yet modern and practical. The font used is proprietary and developed by the design agency Zecraft. It reflects the technical power and reliability.
Font and Colors
The word “Nespresso” is in all capital letters and is the only graphic element that enlivens the logo. Thus, the letter “N” consists of two identical parts in a mirrored arrangement. They resemble a checkmark or a stylized letter “V” with a long, slightly curved stem. According to the developers’ idea, this emphasizes the brand’s products and is a sign of the coffee’s impeccability.
The logo’s color palette varies from monochrome (classic black and white) to dark brown, which is used in some versions. The brown palette corresponds to the natural shade of coffee. This testifies to the high quality of the product and expresses care for consumer convenience.