The Ontario Reign logo represents a hockey club that is a crucial part of the overall sports landscape. Players in the club undergo tests of endurance and readiness to move higher, maintaining a team-oriented style and discipline.
Ontario Reign: Brand overview
The history of the Ontario Reign hockey team dates back to 2008, when the team relocated to Ontario, California, and joined the ECHL. The name “Reign” was chosen by fans through a competition organized by the club. In its debut season, the Ontario Reign won the ECHL Pacific Division and drew high attendance to home games.
The first head coach was Karl Taylor, later succeeded by Jason Christie, who worked alongside former Los Angeles Kings coach Mark Hardy. In 2015, the ECHL franchise relocated to Manchester, while the American Hockey League (AHL) franchise in Ontario retained the Manchester Monarchs name, previously used by the team, and adopted the Ontario Reign name. The team’s new AHL logo was a modified version of the Los Angeles Kings’ 1990s emblem.
In their debut AHL season (2015-16), the Ontario Reign won the Pacific Division and advanced to the Calder Cup conference finals. The team consistently partners with the NHL’s Los Angeles Kings as their affiliate. Home matches are played at Toyota Arena, built specifically for hockey. In the 2024-25 season, Ontario Reign once again qualified for the Calder Cup playoffs, maintaining their strong presence in the AHL.
Meaning and History
What is Ontario Reign?
It is a hockey team from California competing in the American Hockey League (AHL). The team plays at an arena with a capacity of about 10,000 spectators and develops young players for the NHL. The club employs an attacking style and promotes hockey’s popularity in a warm-climate region.
2008 – 2015
The first logo combined elements of hockey with medieval motifs. The central character was an aggressive dragon symbolizing the club’s strength. The dragon held a hockey stick, adding an unusual sports accent.
The composition was enclosed within a classic heraldic shield, colored white on the left and gray on the right.
The typography featured original letters with sharp geometric forms and pronounced sharp edges. The word “REIGN” was displayed in white letters outlined in orange and blue, emphasizing the dynamics of hockey. Above it, “ONTARIO” was placed compactly.
The combination of dark blue and orange represented the team’s energy and regional affiliation. Orange highlighted dragon details and letter outlines, adding visual depth.
2015 – today
The Ontario Reign logo was introduced on February 11, 2015, marking a new chapter in the team’s history linked to its entry into the American Hockey League (AHL) and its integration into the Los Angeles Kings NHL club system. The logo’s design was inspired by the iconic “Chevy Shield,” previously used by the Kings in the late 1980s and early 1990s, symbolizing continuity and a strong connection between the clubs.
The shield has an angular, symmetrical shape with a stepped outline in black, gray, and white colors. Prominently displayed at its center is the word “REIGN,” set in an expressive italic serif font with contrasting details and thin horizontal lines that emphasize hockey’s speed and dynamism. At the top of the shield is the word “ONTARIO,” set in a narrow sans-serif typeface that ensures readability and provides a clear contrast with the main name.
Positioned at the bottom of the shield is a stylized silver crown, signifying the team’s direct affiliation with the Kings organization and its status as a feeder club. The crown features sharp shapes and angles that reflect the aggression and competitive spirit typical of high-level hockey leagues.
The logo’s color scheme is strictly monochromatic, spanning shades from black to light gray and white, matching the Kings’ palette and reinforcing the visual connection between the teams. This monochrome scheme symbolizes the professionalism, discipline, and strength, which are fundamental values of the club on the ice.
The customized font used for the word “REIGN” combines classic Roman proportions with sharp, dynamic strokes. This typography evokes associations with player movement and the high speeds characteristic of hockey.




