Palmolive Logo PNG
The naturalness of the ingredients is visible in the brand logo. These means have a mild effect. Nourish and fortify the skin due to vegetable raw materials. The Palmolive logo guarantees effectiveness throughout the application.
Palmolive: Brand overview
| Founded: | 1898 |
| Founder: | Colgate-Palmolive |
| Headquarters: |
United States |
| Website: | palmolive.co.uk |
Meaning and History
The permanent and well-recognized logo of this trademark appeared in 1948. It is made based on the word “Palmolive,” which means the composition of the branded soap – palm and olive oil. In total, there are seven emblems in the history of the company.
1948 – 1970
The label features a black horizontal rectangle with the yellow “Palmolive” lettering and the same border around the edge. Olive color serves as a background.
1970 – the 1980s
By that time, the version with elongated black letters on a white background belongs.
the 1980s – 1990
In the 1980s, there was a color version in which green turned into a neon palette.
1990 – 1995
The designers redesigned the logo, offering a palm leaf and an elongated font with obliquely cut tops “l” and an elongated right side “v.” Green has become much darker.
1995 – 2016
The brand adopted a new logo consisting of a light olive rectangle with top and bottom underlining and a white “Palmolive” word on the inside.
2016 – 2019
The developers added two sheets, changed the font, and made the olive one much darker.
2019 – today
Now we use a version with a lightened olive color and yellow-olive lines at the top and bottom.
Font and Colors
The idea of a brand name is simple: it is directly related to the brand’s name. It was played up in many versions but always remained within the olive color of different variations. The background of the word “Palmolive” is still a horizontally elongated rectangle.
The current typeface consists of closely spaced sans-serif letters. Compared to previous versions, the marks are slightly thicker. The Fontsmith studio contributed to the development of the current trademark design. The logo color has always been olive in various shades.
Palmolive color codes
| Bottle Green | Hex color: | #1d694b |
|---|---|---|
| RGB: | 29 105 75 | |
| CMYK: | 72 0 29 59 | |
| Pantone: | PMS 7727 C |
| Acid Green | Hex color: | #aec02f |
|---|---|---|
| RGB: | 174 192 47 | |
| CMYK: | 9 0 76 25 | |
| Pantone: | PMS 583 C |
