This spring, PepsiCo updated the logo for the world-famous lemon-lime drink 7Up for the first time in seven years. From now on, it will have an even fresher and more modern look. All products of the given line changed.
The bottles and cans now match the new style, with a predominance of green. The zesty citrus hues add extra brightness, making them eye-catching products even on standard store shelves. The update went into effect in March 2022. With its innovation, the company has several goals:
- active interaction with consumers;
- increasing the dynamics of static items;
- evoking positivity, uplift, and surprise;
- matching the new brand slogan.
Eric Melis, vice president of global marketing for 7Up, said the logo would remain in its signature green palette. But at the same time, it will increase with the addition of new citrus tones, giving the logo a bright, inspiring look. They will emphasize the drink’s freshness. Therefore, the brand retained the familiar UPliftment style.
The PepsiCo design and innovation team worked on the renewal of the visual identity. It found the edge that is reflected in different regions, cultures, and languages. The addition of crisp, high-contrast lines conveys a sense of growing energy well.
The white seven is in the background and provides a favorable backdrop for the rich red circle with contrasting “up” lettering. Diagonal lines extend downward from the edges of the number, forming an unusual green shadow. This is a customer desire for the citrus beverage to deliver the long-awaited freshness.