Planar Logo PNG
The Planar logo reflects the rich experience and engineering expertise established from the company’s earliest steps. The team created a new generation of screens, and their electroluminescent displays became sought after in industry and medicine.
Planar: Brand overview
The story of Planar Systems began in 1983 when a group of former Tektronix engineers founded the company in Beaverton, Oregon. Initially, the business focused on designing and manufacturing electroluminescent (EL) displays, considered cutting-edge technology at the time.
1986, the company achieved a significant milestone by developing the world’s first high-resolution monochrome electroluminescent display. This innovation strengthened its position in the industrial display market and attracted prominent customers from various sectors.
By 1991, the organization reached a pivotal moment with its initial public offering (IPO) on the NASDAQ stock exchange. The funds raised enabled further expansion of production capabilities and investment in research and development for new technologies.
In the mid-1990s, the business diversified its product offerings by incorporating LCD technology for medical and industrial applications. In 1997, it acquired Standish Industries, expanding its presence in the medical monitor market.
The early 2000s marked a period of rapid growth through acquisitions. In 2000, StereoGraphics Corporation’s purchase added 3D visualization technologies to its portfolio. Around the same time, the focus shifted toward digital information systems, broadening the company’s scope.
In 2004, Clarity Visual Systems was acquired, significantly enhancing the firm’s presence in the video wall and visualization markets, particularly for control centers. This move enabled the company to provide more integrated solutions to corporate clients.
Between 2006 and 2008, the organization introduced several groundbreaking products, including the first transparent displays designed for commercial use. It also developed new digital signage and information systems solutions, catering to the growing demand for advanced display technologies.
In 2012, the firm strengthened its presence in the professional display market by launching a series of Ultra HD monitors for specialized applications. Around this time, it entered the interactive display market, targeting educational institutions.
A major development occurred in 2015 when the Chinese firm Leyard acquired the company for $157 million. This acquisition provided access to additional resources and technology, facilitating further growth and innovation.
From 2016 to 2018, the company focused on advancing display technologies. It introduced innovative LED displays and video wall solutions, expanding its offerings for various professional applications.
By 2023, the business had established itself as a leading manufacturer of professional displays and visual solutions. It continued investing in developing new technologies and expanding its product portfolio, emphasizing quality and innovation.
Over its history, the company transformed from a specialized electroluminescent display manufacturer to a major provider of comprehensive visual solutions across industries. It remains committed to adapting to evolving market demands and advancing technological innovation, solidifying its reputation as a reliable source of high-quality display solutions.
Meaning and History
What is Planar?
This company creates modern solutions for displaying information. It develops interactive screens, video walls, and monitors for control rooms, medical facilities, and digital signage. Its products include transparent displays, high-resolution panels, and unique configurations for complex tasks. These technologies are used in offices, museums, and airport control centers, making visual information accessible and clear. The organization offers solutions suited for industries where precision, reliability, and appealing design are essential.
1983 – 2002
The Planar logo is minimalistic and technological. The letters give the impression of geometric precision, and their tilt to the right conveys dynamics. The design demonstrates the brand’s innovation and focus on the future.
The letter “A,” repeated twice, has a unique structure. It consists of two sharp corners that set the rhythm of the whole word. The letters “P,” “L,” “N,” and “R” are made with stylistic breaks that give dynamics and associations with modern technology.
The logo’s black color symbolizes rigor and professionalism. Combined with straight lines, it makes the logo stand out. The color palette is in harmony with the technological theme.
The name “Planar” refers to the concept of plane, referring to the two-dimensional spaces that underpin visualization technologies. The emblem’s composition with straight lines and symmetry emphasizes this connection. The futuristic font, devoid of unnecessary details, corresponds to the theme of high technology.
2002 – 2008
The new redesign of the entire composition combines strict geometric shapes, blue colors, and symbolism associated with development and innovation.
The logo’s basis is the name “PLANAR,” made in capital letters. A sans-serif font has straight lines and strict proportions. The letters “R” stand out; their ends go beyond the letters and have sharp endings.
Above the name, two symmetrical details resembling wings or divergent arrows are symbolized. They are directed upwards and sideways, expressing the progress and development of the company’s ideas in display solutions.
The gradient fill of the top element, which goes from light blue to deep blue, adds volume and dynamics to the symbol. The transition creates a sense of growth to new achievements. The blue color of the text reinforces the associations with reliability, professionalism, and accuracy.
The radical change in design expressed the company and its mission—the development of visualization solutions.
2008 – today
In a new interpretation, the Planar logo demonstrates the company’s transition to a more concise and corporate style. It includes two main fragments: a text title and a graphic line, creating a balanced composition.
The name “PLANAR” is capital letters using a modern geometric sans serif font. The letters maintain proportions and the same thickness as the lines, giving the inscription clarity and a sense of reliability. The deep blue color of the text is associated with professionalism and responsibility, emphasizing the company’s corporate nature and commitment to high standards.
Under the name is a bright orange line with a curved arc. The line starts with a thin stroke on the left, smoothly widens towards the middle, and narrows again to the right edge. It adds dynamics to the composition and enlivens a strict palette. The orange accent symbolizes the company’s development and openness to customers.
The logo’s blue and orange colors are harmoniously combined. This version of the logo emphasizes modernity and the company’s desire for new horizons.
