Planar Logo PNG
The Planar logo reflects the rich experience and engineering expertise established from the company’s earliest steps. The team created a new generation of screens, and their electroluminescent displays became sought after in industry and medicine.
Former Tektronix engineers founded Planar Systems in Beaverton, Oregon, in 1983. The company initially developed electroluminescent displays for industrial use. In 1986, it introduced a high-resolution monochrome EL display that helped secure customers in medical, industrial, and technical markets.
Planar completed an IPO on NASDAQ in 1991 and used the proceeds to expand manufacturing and research. During the mid-1990s, it added LCD products for medical and industrial applications. The 1997 acquisition of Standish Industries strengthened its medical-monitor business and widened the range of specialized display systems.
Growth continued through acquisitions in the 2000s. StereoGraphics Corporation joined in 2000, adding 3D visualization, while Clarity Visual Systems was acquired in 2004, expanding video-wall and control-room products. From 2006 to 2008, Planar introduced transparent displays, digital-signage systems, and commercial information displays for corporate and public settings.
In 2012, the company entered Ultra HD and interactive displays for specialized and educational use. Leyard acquired Planar for $157 million in 2015. From 2016 to 2018, the business expanded LED displays and video-wall systems. By 2023, Planar supplied professional displays for control rooms, retail, education, healthcare, and corporate environments, backed by decades of work in EL, LCD, LED, 3D, and visualization technology across professional markets worldwide.
Meaning and History
What is Planar?
This company creates modern solutions for displaying information. It develops interactive screens, video walls, and monitors for control rooms, medical facilities, and digital signage. Its products include transparent displays, high-resolution panels, and unique configurations for complex tasks. These technologies are used in offices, museums, and airport control centers, making visual information accessible and clear. The organization offers solutions suited for industries where precision, reliability, and appealing design are essential.
1983 – 2002
The Planar logo is minimalistic and technological. The letters give the impression of geometric precision, and their rightward tilt conveys a sense of dynamism. The design demonstrates the brand’s innovation and focus on the future.
The letter “A,” repeated twice, has a unique structure. It consists of two sharp corners that set the rhythm of the whole word. The letters “P,” “L,” “N,” and “R” are rendered with stylistic breaks that convey dynamism and evoke associations with modern technology.
The logo’s black color symbolizes rigor and professionalism. Combined with straight lines, it makes the logo stand out. The color palette is in harmony with the technological theme.
The name “Planar” refers to the concept of a plane, referring to the two-dimensional spaces that underpin visualization technologies. The emblem’s composition, with its straight lines and symmetry, emphasizes this connection. The futuristic font, devoid of unnecessary details, corresponds to the theme of high technology.
2002 – 2008
The new redesign of the entire composition combines strict geometric shapes, blue colors, and symbolism associated with development and innovation.
The logo’s basis is the name “PLANAR,” made in capital letters. A sans-serif font has straight lines and strict proportions. The letter “R” stands out; its ends extend beyond the letters and are sharp.
Above the name, two symmetrical details resembling wings or divergent arrows are symbolized. They are directed upwards and sideways, expressing the progress and development of the company’s ideas in display solutions.
The gradient fill of the top element, which goes from light blue to deep blue, adds volume and dynamics to the symbol. The transition creates a sense of growth to new achievements. The blue color of the text reinforces the associations with reliability, professionalism, and accuracy.
The radical change in design expressed the company and its mission: the development of visualization solutions.
2008 – today
In a new interpretation, the Planar logo reflects the company’s transition to a more concise, corporate style. It includes two main fragments: a text title and a graphic line, creating a balanced composition.
The name “PLANAR” is in capital letters, set in a modern geometric sans-serif font. The letters maintain the same proportions and thickness as the lines, giving the inscription clarity and a sense of reliability. The deep blue color of the text is associated with professionalism and responsibility, emphasizing the company’s corporate nature and commitment to high standards.
Under the name is a bright orange line with a curved arc. The line starts with a thin stroke on the left, smoothly widens towards the middle, and narrows again to the right edge. It adds dynamics to the composition and enlivens a strict palette. The orange accent symbolizes the company’s development and openness to customers.
The logo’s blue and orange colors are harmoniously combined. This version of the logo emphasizes modernity and the company’s desire for new horizons.
