Proximus Logo PNG
The Proximus logo embodies the idea of unity and interaction at the company’s core. Starting with an ambitious goal to rethink telecommunications, the brand brought together key industry players, creating a unique ecosystem and offering services that meet users’ needs.
Proximus: Brand overview
Emerging in 1994 as a joint venture between Belgacom, which held a 75% stake, and AirTouch, which held a 25% stake, Proximus marked its entry into the telecommunications industry. AirTouch subsequently became part of Vodafone through a merger. In 2004, Proximus went public, but Belgian telecommunications company Belgacom retained its controlling stake. Two years later, Belgacom fully absorbed Vodafone’s stake, consolidating its ownership.
Over time, Proximus significantly expanded its business and began offering various telecommunications services such as mobile, internet connectivity, television, etc. These services were provided under Proximus Mobile, Scarlet, Telindus, and Tango brands. In 2014, Belgacom took an important branding step by unifying its brands under the Proximus GroIn up.
2016, the company committed €3 billion over ten years to building fiber networks across Belgium. Proximus Group is now Belgium’s largest telecommunications operator and is largely owned by the Belgian government. The corporation continues to develop its digital capabilities, fiber network, and 5G services.
Since the 1990s, Proximus has evolved from a joint venture to Belgium’s leading telecommunications operator. The company has consistently invested in state-of-the-art networks and diversified its brands, eventually consolidating them under the Proximus Group umbrella, of which the Belgian government remains the majority shareholder.
Meaning and History
1994 – 2006
2006 – 2014
2014 – 2018
2018 – today
The Proximus logo stands out for its symbolism and simplicity, reflecting the essence of the Belgian telecom operator. The main graphic element resembles a figure composed of four smooth loops arranged as an eight. This symbol evokes associations with infinity and connectivity, emphasizing stability and interconnection, which align with the nature of a telecommunications company. The element resembles a Möbius strip, with no beginning or end hinting at the endless flow of data and information transmitted through the brand’s services.
A small square highlights the center of the figure, creating a focal point and tying all parts of the symbol together. This adds structure to the logo, emphasizing organization and order in complex communication systems.
Below the graphic element is the company name, rendered in a modern and straightforward font. All letters are lowercase, except for the “x” and “i,” which stand out slightly with contrasting lines. Most characters feature soft, rounded shapes, making the text visually friendly and approachable.
The entire visual mark is presented in a purple hue. This shade is associated with innovation, creativity, and premium quality. Purple is fitting for a brand operating in a high-tech field, adding a sense of confidence and modernity.
The name reflects closeness and connection. It is derived from the Latin word “proximus,” meaning “nearest.” This underscores the company’s mission—to be as close as possible to its customers, providing high-quality and reliable telecommunication services.
The Proximus emblem symbolizes connectivity, movement, and constant interaction. Its simple yet powerful graphic design and thoughtful color choice highlight the brand’s innovative approach and stability.
