The Revenge (TV) logo holds a secret as it relates to the most mysterious literary work—Dumas’s novel The Count of Monte Cristo. It encapsulates the drama experienced by the series’ main characters and their emotional turmoil in their quest for justice.
Revenge (TV): Brand overview
Founded: | September 21, 2011 – May 10, 2015 |
Founder: | Mike Kelley |
Headquarters: | United States |
Meaning and History
The logo is based on the audacious title of the television series. It’s provocative, presenting a challenge to society – more precisely, to the offenders who have caused emotional trauma and irreparable loss to an individual. That’s precisely the case. According to the plot, the main heroine comes to the city to exact revenge for the humiliation she suffered 20 years ago. While executing her plan, the young woman uncovers the secrets and lies of the families who hurt her. As a result, she faces a significant threat. However, the entire city also ends up under the gun. The creators chose this emotion as the title, as revenge is the main driving force of all events in the series. It also became the basis for the conceptual emblem.
What is Revenge (TV)?
Revenge (TV) is a television series aired in the US on the ABC channel from 2011 to 2015. It was produced by Mike Kelley, with main roles performed by Madeleine Stowe, Emily VanCamp, and Gabriel Mann. The series was based on the novel “The Count of Monte Cristo” by French writer Alexandre Dumas. It consists of 4 seasons with 89 episodes.
2011 – 2015
The Revenge logo is mystical. The enigma can be seen in everything: the letters “dissolving” on a white background, the loop-shaped “g” in the lowercase font, and the minimalist design. In other words, it has many special details that carry a deep symbolic load because the emblem is not just a screen saver for the TV series but its visualized concept.
The logo consists of an inscription with a font similar to Poor Richard RR Light. The letters are lowercase, Roman, and semi-bold, with a harmonious combination of lines of different thicknesses. The Antiqua adds expressiveness and underscores the idea of revenge, as the serifs look like spikes. However, their blunt ends are still a tool for inflicting painful blows.
Moreover, some glyphs are not brought to a logical conclusion – they seem underdrawn, as the lines do not close, which is visible at “e.” And “n” has fallen into two halves: its right side resembles an inverted hook. However, a special place in the logo is occupied by the stylized “g.” It is highlighted in red and made as a vertical infinity sign or eight. The loop-shaped element also expresses the idea of revenge. Infinite revenge.
Font and Colors
Designers chose a font for the Revenge logo, where the letters mysteriously dissolve in space. It resembles the Poor Richard RR Light typeface presented by Paul Hickson and published by Red Rooster. The similarity can be seen in everything except the modified “g,” which expressed the television series’ intent.
The inscription’s palette corresponds to the project’s concept. It is fatal. After all, the classic combination of red and black expresses peak passion. Such a combination shows the heat of energy and darkness-filled mystery.