Top Gear Logo

Top Gear LogoTop Gear Logo PNG

The Top Gear logo experienced a transformation that imbued it with a more geometric and robust feel. The iconic 3D gear now displays a dark teal shade adorned with gradient hues and sleeker outlines. Situated to the right and above the gear, the inscription radiates a light silver hue, giving an impression of being constructed from brushed metal while also appearing three-dimensional.

Situated atop the inscription, the “BBC” bears a striking similarity to the channel’s emblem. Executing a flat design style, it features white letters positioned against black squares.

The redesigned logo infuses the brand with a sense of motion, power, and modernity. The 3D gear, often associated with mechanics and machinery, symbolizes the brand’s focus on automobiles. The dark teal color enhances this industrial feel, while the silver inscription adds an element of sleek sophistication. The incorporation of the “BBC” logo signifies the program’s connection to the reputable broadcaster.

Top Gear: Brand overview

Founded:1977-2001, 20 October 2002-present
United Kingdom

Top Gear, a British motoring television program, stands as a beloved rebirth of the original 1977–2001 series, brought back to life by Jeremy Clarkson and Andy Wilman for the BBC, making its debut on the 20th of October in 2002.

The show, renowned for its blend of informative vehicle reviews, exciting challenges, and jovial banter, has carved out a unique position in the motoring world. Its mix of entertainment and information has successfully captured the attention of car enthusiasts and casual viewers alike, transforming it into a household name across the globe.

Meaning and History

Top Gear Logo History

The brand identity of this show is rooted in its distinctively irreverent and adventurous spirit. This spirit is reflected in the logo, with its bold typography and the classic ‘tachometer’ design element that visually conveys the show’s automotive focus. The logo, simple yet striking, captures the show’s fast-paced, fun, and adrenaline-fueled ethos.

The program’s tagline, “Ambitious but Rubbish,” encapsulates its daring and humorous attitude, a self-deprecating nod to the often outrageous challenges the presenters undertake. This humor and approachability contribute significantly to the show’s brand identity, setting it apart from traditional motoring shows.

Top Gear’s unique approach to showcasing the world of automobiles, its adventurous spirit, and its witty humor have made it more than just a television program. Its brand identity effectively communicates its core values, ensuring it resonates with its audience, making it a flagship show in the motoring entertainment genre.

What is Top Gear?

Top Gear is a renowned British television series about motor vehicles, primarily cars, produced by the BBC. The show was originally launched in 1977 and ran until 2001 in its initial format. It was then relaunched with a new format on October 20, 2002. Top Gear is famous for its unique approach to car reviews, combining detailed technical analysis with entertaining stunts and challenges. The program, known for its distinctive style and humor, has been presented by a variety of hosts over its lifespan, the most famous trio being Jeremy Clarkson, Richard Hammond, and James May. Despite being UK-based, Top Gear has a large international following.

1977 – 1983

Top Gear Logo 1977

1983 – 1985

Top Gear Logo 1983

1986 – 1987

Top Gear Logo 1986

1988 – 1993

Top Gear Logo 1988

1994 – 2001

Top Gear Logo 1994

2002 – 2013

Top Gear Logo 2002

2013 – 2017

Top Gear Logo 2013

2017 – 2018

Top Gear Logo 2017

2018 – 2021

Top Gear Logo 2018

2021 – today

Top Gear Logo

Top Gear color codes

Medium Electric BlueHex color:#005080
RGB:0 80 128
CMYK:100 38 0 50
Pantone:PMS 7562 C
Middle BlueHex color:#43cce7
RGB:67 204 231
CMYK:71 12 0 9
Pantone:PMS 3125 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Medium GrayHex color:#bdbdbc
RGB:189 189 188
CMYK:0 0 1 26
Pantone:PMS Cool Gray 4 C