Toy Story Logo

Toy Story LogoToy Story Logo PNG

From the emblem breathes kindness and games. The Toy Story logo conveys a cheerful mood and emotional and dangerous adventures of kind toy characters. Friendship, development, and joy are hidden in the symbols, and all this is against the backdrop of instructive stories.

Toy Story: Brand overview

United States
Toy Story is an American cartoon produced by Pixar Animation Studios and released by Walt Disney Pictures. It received such a great response from viewers worldwide that it became a franchise because it had several sequels and many real-life dolls modeled after the characters. The premiere took place in 1995 in Los Angeles, California, at the El Capitan Theater. Only then was the tape released in wide distribution throughout North America. Moreover, this is a very significant film: it is the first full-length work of the Pixar studio and innovative 3D animation (computer version).

Meaning and History

Toy Story Logo History

Toy Story was directed by John Lasseter, who made his debut in this role. In animation, he perfectly reflected a script written by a whole team, including Joel Cohen, Andrew Stanton, Joss Whedon, Alec Sokolow. They took a story composed by Joe Ranft, Pete Docter, Andrew Stanton, and John Lasseter as a basis. The heroes were voiced by a constellation of brilliant actors and actresses: Annie Potts, Wallace Shawn, Tom Hanks, Don Rickles, Tim Allen, and many others.

The storyline unfolds in the real world, but with anthropomorphic characters – toys of an ordinary child living in an ordinary family. When people are around, toys are just toys, but they come to life when no one sees them, begin to think, speak, and act. The main focus is on a cowboy sheriff named Woody and astronaut Buzz Lightyear. They confront each other and fight for the affection of the owner – the boy Andy Davis. One day they get into a dangerous situation together and get lost.

Both viewers and critics highly appreciated the cartoon. He has been praised for his technical innovation, the sophistication of subject matter, wit, 3D animation, vocals, and music. It has won numerous film awards and is recognized aesthetically, culturally, and historically significant.


Toy Story Logo 1995

The debut emblem of the animated motion picture consists of a title in two lines. The top word (“Toy”) has no background. It is executed in uppercase characters that “swing” in different directions: “T” is tilted to the left, “Y” – to the right. A thick blue stripe surrounds each letter, and they are colored bright yellow. The bottom row is occupied by the inscription “Story.” It is located on a geometric shape that resembles a rectangle. Solid yellow marks are visible against a red background. The upper word partially covers it.


Toy Story Logo 1999

The second part of the cartoon received a modified logo, more modern. It has a 3D effect. This is facilitated by shadows along with the blue frames that enclose the letters from the first row. As a result, the edging visually protrudes from the rest. In this version, a third line also appeared – with the designation of the series number. The number is framed in the same style as the first word.


Toy Story Logo 2010

The third version of the full-length animated film came out with an emblem almost similar to the previous logo. The difference between them is insignificant – in just a few details. So, the developers made the light frame blue to increase the volume, removed the warm yellow and used lemon, changed the number “2” to “3,” and placed the name of the Pixar studio and Disney company at the top. And so that the words do not merge, they put a miniature dot between them.


Toy Story Logo 2019

The number of shadows on the logo of the fourth Toy Story series has been reduced. They have become thinner and more invisible. The darkened stripe on the left side of “Y,” cast by the letter “O,” is visible. The number “4” received the same style as the “3” – geometrically precise, even, smooth. But, of course, the four still have several right angles. The designers have slightly increased the background color of the word “Story” by adding a deep red tint.

Toy Story: Interesting Facts

“Toy Story,” released in 1995, was the first full-length movie made completely using computer graphics. This movie, created by Pixar and released by Disney, changed animation forever and won people’s hearts everywhere.

  1. Groundbreaking Achievement: It was the first movie made using only computer animation, a huge deal for movies.
  2. Pixar’s Big Break: Thanks to Toy Story, Pixar became a big name in animation. It started a great working relationship with Disney, which led to many more hit movies.
  3. Famous Voices: Tom Hanks voiced Woody, and Tim Allen voiced Buzz Lightyear. Their friendship is one of the reasons people love these movies so much.
  4. Cutting-Edge Tech: Making “Toy Story” needed new technology. Pixar’s team created special software to make the characters look real and move smoothly.
  5. Oscar Nod: In 1996, “Toy Story” got a special Oscar for John Lasseter’s work, making the first fully computer-animated movie.
  6. Memorable Music: Randy Newman wrote the music for the movie, including the famous song “You’ve Got a Friend in Me,” which became associated with “Toy Story.”
  7. Real Toy Inspiration: The characters were based on actual toys. Woody was inspired by a 1950s talking doll, and Buzz’s look came from astronauts and action figures.
  8. Cultural Impact and Sequels: “Toy Story” led to three more movies, each loved by critics and fans, making it an important part of pop culture.
  9. Smart Marketing: The way they promoted the movie was ahead of its time, using online ads, partnerships with big brands, and a line of toys that flew off the shelves.
  10. Lasting Legacy: “Toy Story” has inspired filmmakers and animators to try new things with computer graphics. It set new standards for how stories can be told and what animation can achieve.

The mix of humor, warmth, and groundbreaking animation has made “Toy Story” a timeless favorite for people of all ages worldwide.

Font and Colors

Toy Story Emblem

Since the first release, the logo of the iconic cartoon has received a well-recognizable design, which has never changed. The adjustments affected only very small details – this is the strengthening of the palette by several tones, drawing and removing shadows, and changing the numbering of the series.

There are two types of typefaces used in the emblem. The word “Story” is written in Gill Sans Ultra Bold, first introduced in the 1920s and introduced by Arthur Eric Rowton Gill. And “Toy” is made in an individual style, close to Agent Orange and Agent Red (Pizzadude develops them), as well as SF Slapstick Comic from ShyFonts.

Toy Story Symbol

The palette of the logo is juicy and catchy. The scheme includes yellow (warm sunny and lemon), red, blue in two shades.

Toy Story color codes

Golden YellowHex color:#ffdf00
RGB:255 223 0
CMYK:0 13 100 0
Pantone:PMS 108 C
ScarletHex color:#ff1f39
RGB:255 31 57
CMYK:0 88 78 0
Pantone:PMS Bright Red C
DenimHex color:#005db5
RGB:0 93 181
CMYK:100 49 0 29
Pantone:PMS 2935 C