Toy Story is an American cartoon produced by Pixar Animation Studios and released by Walt Disney Pictures. It received such a great response from viewers worldwide that it became a franchise because it had several sequels and many real-life dolls modeled after the characters. The premiere took place in 1995 in Los Angeles, California, at the El Capitan Theater. Only then was the tape released in wide distribution throughout North America. Moreover, this is a very significant film: it is the first full-length work of the Pixar studio and innovative 3D animation (computer version).
Meaning and History
Toy Story was directed by John Lasseter, who made his debut in this role. In animation, he perfectly reflected a script written by a whole team, including Joel Cohen, Andrew Stanton, Joss Whedon, Alec Sokolow. They took a story composed by Joe Ranft, Pete Docter, Andrew Stanton, and John Lasseter as a basis. The heroes were voiced by a constellation of brilliant actors and actresses: Annie Potts, Wallace Shawn, Tom Hanks, Don Rickles, Tim Allen, and many others.
The storyline unfolds in the real world, but with anthropomorphic characters – toys of an ordinary child living in an ordinary family. When people are around, toys are just toys, but they come to life when no one sees them, begin to think, speak, and act. The main focus is on a cowboy sheriff named Woody and astronaut Buzz Lightyear. They confront each other and fight for the affection of the owner – the boy Andy Davis. One day they get into a dangerous situation together and get lost.
Both viewers and critics highly appreciated the cartoon. He has been praised for his technical innovation, the sophistication of subject matter, wit, 3D animation, vocals, and music. It has won numerous film awards and is recognized aesthetically, culturally, and historically significant.
The debut emblem of the animated motion picture consists of a title in two lines. The top word (“Toy”) has no background. It is executed in uppercase characters that “swing” in different directions: “T” is tilted to the left, “Y” – to the right. A thick blue stripe surrounds each letter, and they are colored bright yellow. The bottom row is occupied by the inscription “Story.” It is located on a geometric shape that resembles a rectangle. Solid yellow marks are visible against a red background. The upper word partially covers it.
The second part of the cartoon received a modified logo, more modern. It has a 3D effect. This is facilitated by shadows along with the blue frames that enclose the letters from the first row. As a result, the edging visually protrudes from the rest. In this version, a third line also appeared – with the designation of the series number. The number is framed in the same style as the first word.
The third version of the full-length animated film came out with an emblem almost similar to the previous logo. The difference between them is insignificant – in just a few details. So, the developers made the light frame blue to increase the volume, removed the warm yellow and used lemon, changed the number “2” to “3,” and placed the name of the Pixar studio and Disney company at the top. And so that the words do not merge, they put a miniature dot between them.
The number of shadows on the logo of the fourth Toy Story series has been reduced. They have become thinner and more invisible. The darkened stripe on the left side of “Y,” cast by the letter “O,” is visible. The number “4” received the same style as the “3” – geometrically precise, even, smooth. But, of course, the four still have several right angles. The designers have slightly increased the background color of the word “Story” by adding a deep red tint.
Font and Colors of the Emblem
Since the first release, the logo of the iconic cartoon has received a well-recognizable design, which has never changed. The adjustments affected only very small details – this is the strengthening of the palette by several tones, drawing and removing shadows, and changing the numbering of the series.
There are two types of typefaces used in the emblem. The word “Story” is written in Gill Sans Ultra Bold, first introduced in the 1920s and introduced by Arthur Eric Rowton Gill. And “Toy” is made in an individual style, close to Agent Orange and Agent Red (Pizzadude develops them), as well as SF Slapstick Comic from ShyFonts.
The palette of the logo is juicy and catchy. The scheme includes yellow (warm sunny and lemon), red, blue in two shades.