Velux Logo PNG
The Velux logo conveys a sense of seriousness. It is a practical symbol that effectively represents the skylight window company, portraying it as a responsible, professional, and reliable manufacturer that prioritizes customer comfort.
Velux was founded in 1941 by Danish engineer Villum Kann Rasmussen in Østbirk, Denmark. His original idea was a roof window that could transform dark attic rooms into bright and comfortable living spaces. The name Velux combined ventilation with lux, the Latin word for light, and described the product’s main purpose.
In 1942, the first Velux roof window was installed in a building connected with the Technical University of Denmark. During the 1940s and 1950s, the company focused on refining the product and improving its production, usability, appearance, and insulation. International growth began in 1965, when Velux opened its first foreign office in Germany and started selling in other European countries.
In the 1970s, the company entered the United States and Japan. It expanded its range to include blinds, shutters, and other sun-protection accessories for roof windows. In the 1980s, Velux introduced its first electrically operated roof window, designed for easier use in hard-to-reach spaces. In the 1990s, the company developed models with stronger thermal insulation as demand for energy-saving building products increased.
In 2001, Velux presented the House of the Future concept, followed by the Model Home program in 2005. By 2011, its 70th anniversary, the company supplied products to over 40 countries and had production in 11 countries. Later milestones included smart-home roof windows in 2015, the Healthy Buildings program in 2018, a carbon-neutral plan for 2030 announced in 2020, recycled-material skylights and window recycling in 2022, sensor-based smart roof windows in 2023, and new Asian production capacity in 2024.
Meaning and History
What is Velux?
It is a Danish company known for manufacturing and selling skylights, solar tunnels, and related products. The company specializes in creating solutions that bring natural light and fresh air into buildings, improving indoor environments and energy efficiency. The products are used in residential and commercial buildings to improve daylighting, ventilation, and indoor comfort. The company offers a range of accessories, such as blinds and shutters, to complement its window and lighting systems. It provides products that enhance living spaces by promoting energy efficiency.
1941 – 1970s
The style of the Velux emblem can be described as strict, businesslike, and presentable. While it doesn’t directly reveal the company’s field of activity, it subtly hints at it through several key factors, including:
- the shape of the logo;
- its composition;
- the type of font used.
The letters are unique, classic glyphs with sharp edges and perfectly structured forms, even with serifs. These serifs resemble large elements like window or door hinges and handles. In other words, all the symbols have been graphically adapted to reflect an individual style. Through this, the skylight window manufacturer draws attention to its products, emphasizing its high professionalism and ability to craft window frames of any shape. With such a bold typeface, the Danish company’s visual identity is perceived as both daring and highly practical.
The solid glyphs suggest that all branded products are reliable, functional, timeless, and capable of withstanding environmental challenges. The design conveys that the products have a long lifespan and are free of flaws. This concept is perfectly reflected in the emblem’s textual part, which occupies almost the entire space.
The logo’s shape also relates to skylights, often rectangular windows. This geometry is connected to wind and snow load, as elongated windows better withstand these pressures. The rectangle is black and serves as a background for the brand name, shaping the company’s image and linking it to the technical features of its products.
The emblem’s composition is equally noteworthy, combining a simple geometric figure with a complex printed font. At first glance, the placement of the text stands out, as it appears to “float” above the dark space. The distance from the edges of the letters to the top, bottom, and sides is perfectly even. This design choice once again mimics a window frame. Additionally, signage with this logo looks very balanced, conveying the company’s meticulous attention to precise measurements.
Another factor showcasing the brand’s high professionalism is the color. It plays a special role by confirming the products’ reliability, durability, and practicality. Monochrome is subtle and utilitarian, while the combination of black and white is classic, evoking elegance, nobility, and refinement. These colors also symbolize stability and calmness.
1970s – today
After unveiling the new logo, it became clear that Velux had moved away from the standard long skylight window shape and focused solely on appeal. The company wanted its visual identity to grab attention, so it made it bold, vibrant, and even slightly shocking. What we see now is the result of this combination. The emblem is striking and unusually crimson.
The color stands out immediately, as it’s not typically associated with a window system manufacturer, making it seem out of sync with the logo’s theme. However, this isn’t the case. It’s important to remember that the brand is Danish, and the Danish flag features a shade of red. The company showcases its heritage, placing the country of origin at the forefront of its identity. Moreover, the national flag combines crimson with white, symbolizing hope, purity, and sincerity.
The result of this redesign is a bright and energetic color palette. It adds internal dynamism to the static elements and encourages action. Additionally, red is a popular color in visual identity. It’s eye-catching and positive, creating a favorable mood through its association with the sun and warmth, which align closely with the company’s focus on skylight windows.
The brand name is placed inside a long crimson rectangle. As before, it’s centered within the geometric shape, equally distanced from all edges, giving the impression that the text is floating in the red space. The chosen font is formal, but the letters are now shorter and more compact than before. This design choice made the text more compact without affecting readability.
The typeface consists of bold, capitalized, serif, and geometric glyphs. The letters are closely spaced, almost touching the rectangular serifs, but they don’t look unrefined, evoking a retro style. The large, blocky letters make a favorable impression, suggesting the reliability and quality of the company’s products while maintaining the brand’s positive image. The large white text on the red background creates a striking and impactful look.
