Videocon Logo PNG
The Videocon logo illustrates coverage across different business areas. In the emblem, the company demonstrates its ability to multitask, ensuring the growth and development of all areas. A strong financial base of the oil subsoil supports this.
Videocon traces its origins to Aurangabad, Maharashtra, where the Dhut family worked in agriculture and distributed Bajaj Auto products. Between 1979 and 1984, Nandlal Madhavlal Dhoot set up a small consumer electronics business.
A key trigger came in 1983, after India won the Cricket World Cup, which drove demand for televisions. In 1985, Videocon opened a color TV plant in Aurangabad. By 1986, Videocon International Ltd had been established, and Videocon Industries Limited had become publicly listed. The company positioned itself around affordable color TVs for mass consumers.
Leadership shifted to Venugopal Dhoot, trained in Japan. Videocon built manufacturing through agreements with Toshiba, Philips, and Daewoo. The range expanded to washing machines, refrigerators, and air conditioners, securing a strong position in India before Samsung and LG entered the market in the 1990s.
In 1994, Videocon acquired a 25% stake in the Ravva oil field with Cairn India. Expansion continued in 2005 with the purchase of Electrolux Kelvinator Ltd from AB Electrolux and Thomson SA’s global CPT business, adding plants across Europe, Mexico, and China.
The group entered telecom and DTH. In 2009, it launched mobile phones and Videocon D2H. Debt rose above 70,000 crore rupees as banks expanded lending. By the mid-2000s, focus shifted away from core electronics. Competition from Samsung and LG intensified, oil returns fell, and telecom operations turned unprofitable. By 2014, profitability ended. Investigations later linked loans from ICICI Bank to alleged irregularities involving Chanda Kochhar. In 2018, insolvency proceedings began. In 2021, India’s NCLT approved the Vedanta Group’s acquisition at a fraction of the total debt.
Meaning and History
The Videocon conglomerate, founded in 1979, donated color televisions to India and later expanded into frost-free refrigerators and smartphones. It constantly responded to changing market dynamics, and the 2009 rebranding became a symbol of this evolution. The transformation affected only the logo: after the update, a simple abstract icon became even simpler and more abstract, intended to attract the attention of young people.
What is Videocon?
Videocon is an Indian company involved in various businesses. It produced mobile devices, appliances, and electronics, and was also involved in telecommunications and the oil and gas industry. It was considered the first seller of color televisions in India. The conglomerate was founded in 1979 and had factories in different countries worldwide. In 2018, it faced financial problems, and in 2021, it was acquired by Vedanta Resources.
1979 – 2009
The first Videocon emblem was broadly similar to the inverted Infiniti logo. But if the Japanese automaker’s complex geometric figure in the form of an incomplete oval marked the path leading to the horizon, then the Indian group of companies turned out to be much more prosaic. From her perspective, the V-shaped stripe is no more than the letter V, and the semi-oval is a common decorative element.
The word “VIDEOCON” was written at the bottom. Capital letters, black color, and bold highlighting made it easy to focus on the concern’s name, though it was slightly off to the side.
2009 – today
The 2009 redesign reflects the concept of Experience change, which was supposed to attract new customers, younger, more creative, and globally-minded. Therefore, the presentation of the corporate identity was made by the Indian actor Shah Rukh Khan, known as “Baadshah of Bollywood.”
The centerpiece of the logo is green liquid lava that changes its shape. The original idea belongs to the marketing studio Interbrand Singapore. She has developed the corporate design for Videocon and a series of cartoons featuring two green lava drops named Mouw and Chouw. In the story, fictional characters do good deeds, delighting others. It was assumed that such a PR move would build trust in the brand and increase its recognition.
Font and Colors
Green drops are an abstract drawing and a stylized letter “V.” They appear three-dimensional and pliable due to their uneven coloration. The unusual design symbolizes the innovation that guides the company in producing technological products. The new logo’s goal is to establish an emotional connection with consumers, so the designers tried to avoid using many angles.
Under the graphic element, there is a black inscription “VIDEOCON.” The branding agency has developed a custom font for the logo, which is nothing like the old 1979 typeface:
- The letters have no serifs.
- Many of the corners are rounded.
- “E” looks like “C” with a horizontal stroke in the middle, and “N” looks like the same “C,” but with its open part facing down.
In addition to black, the palette includes several shades of green. They symbolize freshness and reflect the group’s environmental policy. Due to the linear gradient, the droplets appear three-dimensional.