Vinted Logo PNG
The Vinted logo represents a modern online platform for selling used clothing and remains widely recognizable in American and European markets. The emblem is playful, conveying the informal atmosphere of second-hand shopping.
In 2008, Milda Mitkute and Justas Janauskas founded Vinted in Vilnius, Lithuania. The idea appeared when Mitkute moved and realized she had many clothes she rarely used. The first version of the platform was called Meilūs Drabužiai and allowed users in Lithuania to buy, sell, and exchange second-hand clothing.
In 2010, Lithuanian venture firm Practica Capital invested in Vinted, helping the company grow its team and improve the platform. In 2011, Vinted expanded outside Lithuania by launching in Germany under the name Kleiderkreisel. In 2012, Accel Partners invested in the company, supporting further expansion into new markets, including the United States and France.
In 2013, Vinted reached one million active users and launched its mobile application. In 2014, the company raised $27 million from Insight Venture Partners to develop its technology and expand operations. In 2015, Vinted faced business challenges and changed its leadership, appointing Thomas Plantenga as CEO. In 2016, the company introduced seller fees as part of a new business model. In 2017, Vinted entered the United Kingdom market, and by 2018, its global user base exceeded 20 million people.
In 2019, Vinted became the first Lithuanian unicorn after raising €128 million and reaching a valuation above $1 billion. In 2021, the company raised €250 million, reaching a valuation of €3.5 billion. In 2022, Vinted expanded to 15 European countries and launched Vinted Go, a delivery service using automated pickup points. In 2023 and 2024, the company introduced artificial intelligence tools for item classification, clothing repair initiatives, Vinted Pay, and a beta version of its platform in Canada.
Meaning and History
What is Vinted?
It is an online marketplace and community that allows users to buy, sell, and trade used clothing and accessories. The platform promotes sustainable fashion by encouraging people to recycle and reuse clothes rather than buy new ones. It provides a user-friendly interface where people can create sales ads, browse categories to find unique items, and connect with other users to make deals. The service is popular because of its ease of use.
2008 – 2014
The Vinted emblem from this period is divided into two zones that complement each other, revealing its essence. This approach to visual identity reflects several principles, with clarity as the key. The company approaches the process of selling used clothing thoughtfully, without violating the personal ethics of individuals looking to sell or buy on this web platform. Therefore, the logo is bright yet delicate.
The first thing that stands out is the distinctive mark. It is presented as a speech balloon with a non-classical shape, a square with a slightly raised right side, giving it a playful appearance. Inside is an image of a dress with a flowing hem, creating a sense of movement in the emblem as if from a natural breeze.
The clothing is colored white and stands out even from a distance, as the background is vibrant. It consists of numerous colorful patches resembling triangles. This so-called textile mosaic symbolizes that the goods offered on the site are second-hand. Such fabric pieces are cut from unwanted clothes and used for making handmade patchwork quilts.
The patchwork technique best conveys the brand’s concept in the second-hand space. The colorful geometric patterns in green, purple, blue, orange, yellow, pink, and red effectively symbolize the variety of the product range. This background, paired with the white dress, is advantageous from a marketing perspective but less suitable for advertising on small digital screens because the image is too busy and tends to blend into the background.
The right half of the logo contains the company name, set in refined letters of an original shape. The simple lines maintain a sense of cleanliness and lightness because they are thin and leave plenty of space between letters. The font lacks serifs or long strokes, adding elegance to the emblem. The neat, rounded glyphs appear fresh and modern, and the combination of minimalist text and the multicolored mark reflects the essence of the brand, blending the brightness and variety of secondhand fashion with the ease and precision of the digital world.
2014 – 2018
This version of the Vinted logo stands out for its simplicity. Removing the multicolored background made it more concise than the previous version. As a result, the vividness gave way to a single blue color. What did the visual identity gain from this? Minimalism, lightness, and a thematic focus on clothing. What was lost? Brightness, appeal, and uniqueness. Likely, the new version is more advantageous for the online space because it is easier to distinguish on digital displays of all sizes. However, the charm of distinctive individuality disappeared along with the patchwork-style background.
The company didn’t like that the emblem was more vivid than eye-catching, causing the elements in the foreground and background to blend into one. A convenient solution was found: make the background uniform. This is how the turquoise blue background with a white dress in a speech bubble came about. By the way, it remained unchanged in both size and position. This symbol hints at communication within a community of like-minded individuals, where visitors make purchases and discuss fashion. The speech balloon demonstrates the essence of the online marketplace: it unites all who strive to give clothing a second life.
The brand name is conveniently positioned on the right side. The smooth black font exudes simplicity, freedom, and lightness, carrying all these qualities to the website designed for browsing and shopping. The shortened “t” at the bottom looks elegant, resembling a mannequin used to display clothes. The letter is so graceful that it seems to be standing on tiptoe. The “n” before it also has an unusual shape: its top is slightly rounded and widened, giving the legs a slightly crooked appearance. However, this imperfection does not spoil the glyph; on the contrary, it adds a sense of playfulness and ease.
2018 – 2022
To achieve a universal logo, Vinted decided to redesign it radically. As a result, it became simpler, more minimalist, and truly more versatile. The lighter design retained the most important element, the brand name, conveying the airiness of a dress fluttering in the wind, the texture of flowing fabrics, a barely noticeable touch of wear, a color faded over time, and the elegant slenderness of mannequins.
Now, the emblem is text-only because the designers have imbued it with all the qualities previously represented by the patchwork-style symbol with the dress in the middle. As a result, they developed an interesting visual identity that encapsulates the main ideas of the second-hand clothing website. The text is arranged in a single line, positioned horizontally.
The font style is handwritten, but not italic; it is straight. The letters stand upright, creating a sense of strictness and slenderness. Almost all glyphs are lowercase, except for the “V.” This symbol resembles a checkmark, prompting users to visit the online store to buy clothes. The fact that the items are not new is hinted at by the slightly torn edges of some letters. For example, this is noticeable in the “V,” “n,” “t,” and “d.” Their wavy edges effectively convey a sense of wear.
The stateliness of the mannequins is reflected in the long strokes of the “t” and “d.” They have smooth vertical elements of optimal height, specially designed to showcase outfits. A chain of adjacent letters follows them because “t” and “d” are connected to them: the first group is “int,” and the second is “ed.” This way, the company demonstrates its close connection to fashion and its dedicated community through its online platform.
The emblem’s palette is restrained, leaning more toward pastels than bright tones. This was done to better convey the idea of second-hand products, as the turquoise color appears to have lost its brightness over time. But it is also a color of hope, confidence, freshness, and striving for better. It nicely balances the playful, fluid font, adding a whimsical, joyful atmosphere to the logo.
2022 – today
The new design visually relieves the logo from monotony, presenting it as bright and confident. The font has also been updated: while maintaining a handwritten style, the glyphs have become much more compact, improving clarity. For example, the “t” and “d” have been reduced: the first letter is now shorter, and the second has lost part of its vertical stroke.
At the same time, some symbols have increased in size: “n” and “e.” Thanks to successful scaling, they are now the same size as the neighboring glyphs. The capital “V” has acquired a pronounced leftward tilt, adding dynamism to the emblem and stirring up a sense of calm. Overall, the font has become bolder. Soft curves and smooth lines evoke a feeling of lightness and flow. Notably, the glyphs remain lowercase, confirming the brand’s informality and accessibility for all interested users.
The logo’s playful, refined simplicity perfectly conveys the spirit of a clothing-focused website, as its concept aims to make the exchange of fashion items convenient, pleasant, and accessible. The Vinted emblem also serves as a personal symbol of the community, whose members discuss new fashion trends. It succinctly and accurately reflects the nature of secondhand clothing, with miniature wavy lines reminiscent of torn fabric.
At the same time, the logo in a rich turquoise shade conveys a modern and fresh visual image. This color embodies elegance, orderliness, tranquility, and calmness. It makes the visual identity unique because it does not conform to the standard iconography of a site where used clothes can be found. The turquoise color adds sophistication and inspires the search for unique items.
