The Vultures logo conveys the essence of the musical project, where the energies of two artists merge to create a unique sound. It complements the album, connecting the music with a visual image, and has sparked interest among listeners and professionals, becoming a prominent topic of discussion.
Vultures: Brand overview
The story of the album Vultures began in 2023 when Ty Dolla Sign and Kanye West announced they were working together on a new track. The artists’ previous success added to the excitement surrounding their collaboration in the music industry.
Recording for the album started in late 2023, with contributions from several other musicians, including Travis Scott, Lil Durk, and Playboi Carti. A unique aspect of the project was the participation of Kanye’s daughter, North West, bringing a personal touch to the work.
The album’s launch was originally scheduled for December 2023 but was postponed several times. During this time, the artists held exclusive listening sessions in cities like Miami and Chicago to build anticipation for the collection.
A trilogy of releases was announced in early 2024. After multiple delays, the first installment, featuring 16 tracks showcasing various musical collaborations and styles, was unveiled on February 9, 2024.
The album’s promotional approach was distinctive. Instead of a traditional advertising campaign, it focused on a series of live performances and listening events, adding an air of exclusivity.
The ambitious project draws from a wide range of musical influences and styles. The planned three-part release underscores the depth of the artists’ creative vision.
The release drew attention from the media and the music industry, emphasizing its impact on contemporary music culture.
Meaning and History
What is Vultures?
This is a new album created in collaboration with Travis Kelce, marking an important milestone in the musical career of a renowned singer. It features new melodies and lyrics that explore unusual themes and deep emotions. The music blends pop elements with darker tones, adding a distinctive atmosphere to the project. The songs tell stories of sincerity and intense feelings, which listeners have long appreciated. Renowned producers and artists were involved in the album’s creation, making each track unique. This project opens a new chapter in the singer’s work and showcases her artistry by addressing complex issues through music.
2024
The “VULTURES” logo reflects the symbolism of the album and its concept. The main symbol was a vulture in a stylized double-headed shape placed inside the shield. The necks symbolize observation, waiting, and the ability to find opportunities in difficult situations, related to the album’s theme, which Ty Dolla Sign and Kanye West created. The necks reflect the artists’ approach to creating an album – careful work and searching for the perfect sound. The shield reinforces associations with protection and strength, adding a sense of security.
The shape of the vultures emphasizes the power and grace of these birds. Two heads looking in different directions symbolize the ability to see the past and the future or the multitasking of artists. The lines of the image are clear and symmetrical, giving the logo strength and expressiveness. The wings are divided into segments, creating a sense of order, and the paws symbolize readiness for action.
The upper part of the shield contains the text “VULTURES” in a strict sans-serif font. Straight lines and capital letters emphasize restraint and a modern approach.
The monochrome palette emphasizes the image’s versatility, making it suitable for different contexts. The black-and-white color scheme helps you focus on shapes, lines, and symbols.
Crest
The album’s title, “Vultures,” is in the Gothic style of the Gregory Normal font, attracting historical aesthetics. The font is reminiscent of ancient manuscripts and parts of medieval architecture, creating an atmosphere of grandeur and significance. The ornate lines and curls of the letters give a rigor and sophistication, focusing on strength and sophistication.
The letters “VULTURES” have expressive, decorative fragments, such as sharp ends and elongated vertical lines. All the details enhance the visual power of the text, adding uniqueness and making you consider each part. The black font emphasizes rigor and contrast, which is suitable for the musical context of the album.
The Gothic style emphasizes the theme of “vultures” as a symbol of observation and survival. The font conveys the idea of time, endurance, and steadfastness, reflecting a thoughtful approach to the album’s creation and its visual component.