Alezar Logo PNG
The Alezar logo was created for stylish bags and suitcases. Its authentic design emphasizes the reliability of travel accessories. The emblem’s unique elements reflect the idea of luxury and premium quality, as the brand’s products are designed for active and confident individuals.
Alezar: Brand overview
ALEZAR’s history in Finland started in 2006. The brand’s name was inspired by the name of the company’s founder, Alex Zaritsky. With his background in software and technology, Zaritsky decided to found a corporation that specialized in creating cutting-edge commercial solutions.
At first, the company concentrated on developing tools for business process optimization and project management. A small group of developers worked in an office in Helsinki when the company started.
The first project management software application, ProjectFlow, was published in 2007. Because of its ease of use and effectiveness, this product—created with small and medium-sized firms in mind—became well-liked quickly on the Finnish market.
The company’s operations expanded due to the success of “ProjectFlow.” The firm established its first overseas location in Stockholm, Sweden, in 2008. This was the first step in the global expansion.
2009 was significant for the brand as it marked the signing of the first large contract with a global company. This collaboration increased revenue significantly and enhanced its standing in the corporate software industry.
2010 saw the addition of “CustomerLink,” a new customer relationship management (CRM) solution to the lineup of products. This product, which was created in response to the increasing need for CRM systems, rose to prominence as one of the main products offered by the business.
2011 was a year of tremendous expansion for the enterprise. New offices were established in Germany and the United Kingdom to strengthen its presence in the European market. That same year, Deloitte named the company one of the fastest-growing technology firms in Northern Europe.
The firm introduced mobile versions of its main products in 2012, marking the foray into the mobile space. The decision was taken in response to the growing demand for tablets and smartphones, which enable consumers to access and utilize its products at any time and from any location.
For the company, 2013 was a significant technological year. The business unveiled “CloudSuite,” its first cloud platform that combined its current offerings into a single ecosystem. This approach made it easier for clients to use and implement the goods.
The company established its first headquarters outside of Europe in Singapore in 2014. This move aimed to increase the footprint in the quickly developing Asian market.
For the brand, 2015 was a year of major technological advancements. The business improved its goods’ functionality and user experience by incorporating artificial intelligence components.
The company commemorated its tenth anniversary in 2016. At this point, it has served thousands of businesses globally and has offices in eight different countries.
The firm first entered the American market in 2017. The corporation started aggressively growing its business in the US and created an office in New York.
“DataInsight,” the new big data analysis platform, was unveiled in 2018. The increasing need for solutions to manage massive data and analytics volumes led to the development of this product.
2019 saw a large increase in research and development expenditures. The business established new research and development facilities in Europe and Asia to create artificial intelligence and machine learning technology.
Meaning and History
What is AlezaR?
It is a Finnish company that manufactures high-quality bags and suitcases. It offers a range of travel products designed to meet travelers’ needs. The company’s products are recognized for their superior materials, design, and attention to detail for functionality and style. The brand provides customers with reliable and elegant travel solutions that enhance their travel experience.
2006 – today
The company Alezar can be called international because its headquarters are in Finland, the factory is in China, and the logo reflects the exotic spirit of Latin American or African countries. The brand intentionally avoids patriotic elements in its emblem, indicating a connection to Finnish culture. Instead, it aims to create its unique identity, not limited by national symbols, to appeal to a wide international audience.
This desire is explained by the fact that Alezar manufactures bags and suitcases that travel the world with their owners and end up in various places. Suitcases are associated with adventures, so their brand mark cannot be dull and monotonous. The designers reached this conclusion and created an informal logo that exudes excitement, intrigue, and a love for long journeys.
The brand name is written in a unique font that reflects the free-spirited nature of exotic countries. It also shows the influence of Gothic fonts, manifested in the pointed ends and triangular serifs. This style creates a sense of antiquity. Straight lines and sharp angles make the letters geometrically strict despite their non-standard shape. At the same time, the inscription appears uneven because:
- The glyphs differ in height and width;
- The first “A” and the last “R” are in uppercase, while the other letters are in lowercase;
- The line thickness constantly changes;
- The serifs have varying lengths and are asymmetrically placed.
Due to the uneven expansion and contraction of the strokes in different places, the inscription is filled with chaotic dynamism. This design is well-suited for a brand associated with travel and adventure. The sharp protrusions make the logo aggressive, reflecting an active lifestyle.
Two lizard silhouettes are depicted to the right and left of the company name, conveying the color of tropical forests. Judging by the characteristic large toes, these are geckos, animals famous for their ability to cling to vertical surfaces. Their ability to walk where no one else can has made geckos a symbol of resilience and reliability. In the context of Alezar, this indicates the incredible strength, durability, and easy adaptability of the bags and suitcases.
The emblem’s playful style is aimed at a young audience and active people who love to travel. The exotic motifs emphasize the brand’s uniqueness, and the non-standard font creates a sense of accessibility and friendliness. For the same reason, all the logo elements are colored maroon. It is less aggressive than red but symbolizes energy, confidence, and strength. Additionally, maroon is associated with elegance and luxury, indicating the high quality and premium nature of Alezar products.
