American Athletic Conference Logo PNG
The American Athletic Conference logo is based on an image that runs through all the emblems. The transformation of the symbol follows the path of minimalism with a gradual reduction of elements. Through this process, the main feature of the conference crystallizes dedication and love for sports.
American Athletic Conference: Brand overview
The American Athletic Conference (AAC) was founded in 2013, emerging from the original Big East, a league formed in 1979 primarily for basketball. When football began in 1991, schools like Rutgers, Temple, Virginia Tech, and Miami joined, expanding the league. In the early 2000s, Miami, Virginia Tech, and later Boston College joined the Atlantic Coast Conference (ACC), prompting the Big East to add southern schools, such as the University of South Florida. A significant split occurred in 2013, with basketball-focused schools retaining the Big East name, while others formed the American Athletic Conference (AAC). The AAC’s first members included Rutgers, Temple, Houston, Louisville, Cincinnati, Connecticut, Central Florida, Memphis, SMU, and South Florida. In 2014, Louisville and Rutgers left, replaced by East Carolina, Tulane, and Tulsa. The Navy joined the football team the following year. Connecticut returned to the Big East in 2020, and by 2022, the AAC expanded again, strengthening competition in football and basketball nationally.
Meaning and History
What is the American Athletic Conference?
The NCAA collegiate athletic conference, formed after the reorganization of the Eastern College Athletic Conference, serves the eastern and central United States regions and is known for its success in basketball, soccer, and other sports. The conference’s main office is located in Irving, Texas. It coordinates tournaments and prepares players for the NFL and NBA ranks.
2013 – 2016
The union’s first logo was a large, monumental letter “A” elevated above the surface. The emblem emerged following significant changes within the group: 14 members left the organization, and the remaining 10 adopted a new name, the American Athletic Conference (AAC). The letter “A” reflects the new name and serves as its visual representation.
A red star is drawn in the center of the letter, appearing as if falling from the sky. It is associated with the conference participants, who stand out for their abilities, talent, and skill in the game.
Beneath the letter “A” are two red lines, between which the word “American” is written in uppercase blue letters. The rest of the name is rendered in small black font. The emphasis on the first word is intended to distinguish it from the Atlantic Coast Conference, also abbreviated as AAC.
Additionally, a blue gradient is used, giving the text a glowing and shimmering effect that enhances the visual appearance of the union.
2016 – 2017
The updated symbol took on a more mature and serious appearance. The dark blue color replaced the previous gradient, giving the emblem a solid look and emphasizing its professional character. During this period, the conference decided against expanding its roster of athletes and focused instead on improving the skill levels of its existing members.
The primary focus was on enhancing the training process and improving performance metrics. Making the logo flat and removing three-dimensional elements highlighted sports as the organization’s driving force.
2017 – today
The 2017 update was tied to the conference’s expansion, which required changes in the symbolism. The text was removed to emphasize the letter “A,” which became the central element of the new design. The letter conveys the image of an athlete in a blue uniform with a falling star, reinforcing associations with goal-oriented focus and dedication.
The color palette underscores hard work, leadership, and patriotism, drawing attention to the pursuit of high achievements and victories.