AVerMedia Logo

AVerMedia LogoAVerMedia Logo PNG

AVerMedia: Brand overview

AVerMedia was founded in 1990 by electronics engineer Michael Kuo in Taipei, Taiwan. A year after its founding, the company opened its first overseas branch office in Fremont, California, signaling its commitment to global reach. Initially, AVerMedia carved out a niche for itself by producing TV tuners for personal computers, primarily the AVerTV line, which quickly captured the computer hardware market.

With the advent of the 21st century, AVerMedia has expanded its horizons to include a whole range of additional devices. Among them are TV tuners for laptops, security cameras, and digital converters.

Today, AVerMedia has become a major manufacturer of multimedia equipment. This includes everything from video capture cards and webcams to microphones and speakers. These products, aimed primarily at content creators, have strengthened the company’s position in the multimedia sector.

AVerMedia operates internationally and is present on several continents, including offices in Taiwan, China, the United States, Europe, and Japan. The company’s main products include video capture cards, webcams, microphones, speakers, and various accessories for content creators.

With innovation at the core of AVerMedia’s business, the company focuses on research and development to create future-oriented solutions in the field of video technology. This allows the company to remain a leader in multimedia products.

Meaning and History

AVerMedia Logo History

1990 – today

AVerMedia Logo

The Taiwanese multimedia equipment manufacturer emphasizes its seriousness, so it chose a strict and dynamic logo. The business character is conveyed by the black color, geometric symbols, straight stripes, and smooth edges. Dynamism is expressed in the contrasting red square next to the lowercase letter “i” and lines of different widths. For example, in the letters “A,” “B,” and “M,” the lines are wide, making the letters appear bulky, while in the others, they are narrow. This has resulted in some glyphs having very small internal gaps, while in the letters “d” and “a,” the optimal gap size is maintained. The serifs are absent.

The logo gives the impression of being businesslike but not boring. The black color and straight lines remind of a strict business suit, while the red square and different line widths bring a touch of excitement like an elegant tie. The different spaces within the letters add a whimsical character, making you look at them again. This combination of seriousness and wit is perfect for a high-end technology company.

AVerMedia color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Fire Engine RedHex color:#c9252c
RGB:201 37 44
CMYK:0 82 78 21
Pantone:PMS 185 C