BlackBerry Logo PNG
The BlackBerry logo shows the small size and versatility of the company’s gadgets. It hints at a long search for its niche in the market and a test of the pen in several related directions. The emblem encodes the gradual growth and maturation of the brand.
BlackBerry: Brand overview
| Founded: | January 19, 1999 |
| Founder: | BlackBerry Limited |
| Headquarters: | Canada |
| Website: | blackberry.com |
Meaning and History
The BlackBerry brand was developed by the American marketing corporation Lexicon Branding. She closely linked its logo and name, depicting a multifilament fruit and the inscription “BlackBerry” on the trademark. This word was not chosen by chance: the company’s specialists thought that the black device with many small buttons is very similar to the famous forest berry.
What is BlackBerry?
It is a mobile device brand owned by BlackBerry Limited. It started as a pager startup but gradually moved to full-featured communicators. His technique belongs to the category of business smartphones.
1996 – 1999
Initially, the logo was a large inscription “Inter@ctive.” It was cursive, white, with an imitation of calligraphic handwriting. The first letter in it was uppercase; the rest were lowercase. At the same time, they were at some distance from each other and had a free location. An interesting typographic technique was the replacement of the classic “a” with a non-standard “@.” In this way, the designers emphasized the electronic focus of the brand. The text was light, so it stood out clearly against a dark background.
1999 – 2004
The debut emblem consists of a balanced combination of graphic and text elements. At the top, there is a stylized envelope with a thin wavy line twisting from the left corner. It is connected to the contour of the letter and continues it harmoniously. At the bottom is the one-piece trademark name – “BlackBerry.” The word is written in capital letters and divided by color into two fragments: the left zone is red, the right one is black. Above each of them is one of the graphic elements: above “Black” is a curved strip, above “Berry” – an envelope. The main background for all elements is white.
2004 – 2022
The emblem consists of seven semi-ovals, which coincide with the in-letter gaps “B” in shape and size. To create these elements, the designers used the original negative space art technique. Even though the graphic sign components are arranged chaotically, their proportions and style are strictly prescribed in the brand documents.
BlackBerry: Interesting Facts
BlackBerry, once a smartphone’s top name, has an interesting story filled with ups and downs.
- Canadian Roots: Founded in 1984 by Mike Lazaridis and Douglas Fregin in Waterloo, Ontario, BlackBerry started as Research In Motion (RIM), focusing first on wireless tech before moving into mobile phones.
- The First BlackBerry: The BlackBerry 850, launched in 1999, was the brand’s first device. It was a two-way pager that could send emails and messages, starting BlackBerry’s move into mobile communication.
- QWERTY Keyboards: BlackBerry got popular thanks to phones with full QWERTY keyboards. These were a hit with business folks who needed to email and text on the move.
- BBM: In 2005, BlackBerry Messenger (BBM) was one of the first instant phone messaging apps. It lets BlackBerry users chat in real time, which is why people love BlackBerry.
- Loved by Governments and Businesses: BlackBerry phones, known for strong security, were chosen by government agencies and corporations for safe communication. Even the White House used them.
- Peak and Fall: By 2012, BlackBerry had over 80 million users worldwide. However, the iPhone and Android phones took over, and BlackBerry’s popularity dropped as people switched to these new options.
- Switch to Software: As phone sales went down, BlackBerry started focusing on software and services, like cybersecurity and automotive software, instead of making phones.
- BlackBerry OS: BlackBerry made its operating systems, including the modern BlackBerry 10. Although well-received, it couldn’t compete well with Android and iOS.
- Licensing the Brand: Recently, BlackBerry began licensing its brand to other companies. This led to new Android-powered BlackBerry phones made by firms like TCL Communication, combining BlackBerry’s security with Android’s features.
- Automotive Impact: BlackBerry’s QNX software is big in cars, used for entertainment systems, and helps cars drive safely.
BlackBerry’s story is about starting strong in the phone market, facing tough times, and then changing to focus on software and other services. Despite the challenges faced by smartphones, BlackBerry is still pushing forward and finding new ways to grow.
Font and Colors
The copyright holder of the logo prohibits distorting the image. It only allows changing the color palette – and then within certain limits. The main shades of preference are classic white, black, Obsidian Blue, Blackberry Blue. Also, additional blue tones are allowed: Indigo, Space, Ocean, Regal, Azure, Brilliant. Accent colors can be turquoise and satin.
In the new logo, the two “Bs” give the brand name a distinct sonic expression. In writing, they are originally stylized and converted to upper case. Their uniqueness is emphasized by the Roboto typeface, invented by Christian Robertson for Google products. Bold, italic, and sans serif letters.
BlackBerry color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
How many dots are on the BlackBerry logo?
The BlackBerry logo includes seven elements that mimic the small buttons on your device. On the other hand, they can be interpreted as the seeds on the berry after which the brand was named.
What is the BlackBerry logo supposed to be?
The logo of this trademark must contain its name written in italic type with smooth curves. A seven-piece pattern on the left that looks like an uppercase “D” with no inlet space. The main color is black.
Is BlackBerry a Chinese company?
No, BlackBerry Limited is not related to China. The main office of this company is located in Canada – in Waterloo, Ontario.
What is BlackBerry security?
BlackBerry smartphones have multi-stage protection. Encryption of messages, digital signature, passwords (digital, alphabetic, graphic), password storage, additional protection of transmitted data – only a small part of the list.
