BlackBerry Logo

BlackBerry LogoBlackBerry Logo PNG

BlackBerry: Brand overview

Founded: January 19, 1999
Founder: BlackBerry Limited
Headquarters:
Canada
Website: blackberry.com
Logo downloads:
BlackBerry is a series of mobile computers manufactured by the Canadian telecommunications company BlackBerry Limited. The first device, introduced in 1997, looked like a pager. In 2002, the firm entered into the production of business smartphones, but in 2016 abandoned this direction and focused on creating software.

Meaning and History

BlackBerry Logo History

What is BlackBerry?

It is a mobile device brand owned by BlackBerry Limited. It started as a pager startup but gradually moved to full-featured communicators. His technique belongs to the category of business smartphones.

The BlackBerry brand was developed by the American marketing corporation Lexicon Branding. She closely linked its logo and name, depicting a multifilament fruit and the inscription “BlackBerry” on the trademark. This word was not chosen by chance: the company’s specialists thought that the black device with many small buttons is very similar to the famous forest berry.

1996 – 1999

Inter@ctive Pager Logo 1996

Initially, the logo was a large inscription “Inter@ctive.” It was cursive, white, with an imitation of calligraphic handwriting. The first letter in it was uppercase; the rest were lowercase. At the same time, they were at some distance from each other and had a free location. An interesting typographic technique was the replacement of the classic “a” with a non-standard “@.” In this way, the designers emphasized the electronic focus of the brand. The text was light, so it stood out clearly against a dark background.

1999 – 2004

BlackBerry Logo 1999-2004

The debut emblem consists of a balanced combination of graphic and text elements. At the top, there is a stylized envelope with a thin wavy line twisting from the left corner. It is connected to the contour of the letter and continues it harmoniously. At the bottom is the one-piece trademark name – “BlackBerry.” The word is written in capital letters and divided by color into two fragments: the left zone is red, the right one is black. Above each of them is one of the graphic elements: above “Black” is a curved strip, above “Berry” – an envelope. The main background for all elements is white.

2004 – 2022

BlackBerry Logo 2004-2022

The emblem consists of seven semi-ovals, which coincide with the in-letter gaps “B” in shape and size. To create these elements, the designers used the original negative space art technique. Even though the graphic sign components are arranged chaotically, their proportions and style are strictly prescribed in the brand documents.

Font and Colors of the Emblem

BlackBerry Emblem

The copyright holder of the logo prohibits distorting the image. It only allows changing the color palette – and then within certain limits. The main shades of preference are classic white, black, Obsidian Blue, Blackberry Blue. Also, additional blue tones are allowed: Indigo, Space, Ocean, Regal, Azure, Brilliant. Accent colors can be turquoise and satin.

BlackBerry Symbol

In the new logo, the two “Bs” give the brand name a distinct sonic expression. In writing, they are originally stylized and converted to upper case. Their uniqueness is emphasized by the Roboto typeface, invented by Christian Robertson for Google products. Bold, italic, and sans serif letters.

BlackBerry color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

The BlackBerry logo includes seven elements that mimic the small buttons on your device. On the other hand, they can be interpreted as the seeds on the berry after which the brand was named.

What is the BlackBerry logo supposed to be?

The logo of this trademark must contain its name written in italic type with smooth curves. A seven-piece pattern on the left that looks like an uppercase “D” with no inlet space. The main color is black.

Is BlackBerry a Chinese company?

No, BlackBerry Limited is not related to China. The main office of this company is located in Canada – in Waterloo, Ontario.

What is BlackBerry security?

BlackBerry smartphones have multi-stage protection. Encryption of messages, digital signature, passwords (digital, alphabetic, graphic), password storage, additional protection of transmitted data – only a small part of the list.