Bonprix Logo PNG
Bonprix: Brand overview
Bonprix, headquartered in Hamburg, Germany, was founded in 1986 and began its journey as part of the Otto Group as a mail-order catalog specializing in inexpensive women’s clothing. The company grew rapidly in the 1990s, with its catalogs and retail operations expanding into European territories such as France, Italy, and Spain.
In 1998, Bonprix opened its first online store, allowing German customers to browse the catalog digitally. Over the following decade, the company began to capitalize on the power of digital technology, expanding across Europe and creating its fast fashion brands, such as Ria Menorca and Lascana.
2011 marked another transformation for Bonprix, as it opened its first retail outlet in Hamburg, complementing its thriving catalog and e-commerce segments. International horizons expanded in 2010 as Bonprix launched specialized platforms for markets such as China, Russia, and the United States.
A notable recent trend has been Bonprix’s shift to omnichannel retailing, including physical stores, mobile apps, and active engagement with social commerce platforms. Moving forward to 2023, Bonprix will dominate the German fashion retail market, known for its diverse offerings—from apparel and lingerie to accessories—at competitive prices. The introduction of online shopping in 1998 and physical retail space in 2011 were integral parts of Bonprix’s metamorphosis into a holistic fashion brand.
Meaning and History
What is Bonprix?
Bonprix is a global leader in online fashion. It offers affordable and stylish clothing for all sizes and body types, promoting inclusivity and easy global access to the latest fashion trends. The company was founded in May 1986 and is headquartered in Hamburg, Germany. Through the online platform, shoppers worldwide can easily purchase the latest fashion trends from the comfort of their homes.
2000s – 2019
2019 – 2023
2023 – today
The Bonprix logo is minimalist and concise, evoking a sense of ease and accessibility. The black font emphasizes the brand’s universality and restraint, making it suitable for a wide audience. Behind the apparent simplicity lies a balanced harmony of forms that inspires trust and builds a sense of connection.
The logo’s letters are crafted with soft, smooth lines without sharp angles. Rounded ends add visual softness, making the design appear friendly. This approach highlights the brand’s focus on comfort and convenience. Lowercase letters enhance ease, while the bold sans-serif font adds confidence and stability. The unique font, created specifically for Bonprix, sets the logo apart, making it recognizable.
The name translates from French as “good price,” directly conveying the company’s core idea—offering fashionable clothing at affordable prices. The absence of extra elements and the simplicity of the forms underscore honesty and a focus on customer needs.
The smooth lines of the letters create a dynamic impression, reflecting the convenience of the online store and its wide range of products. The design relies solely on text, drawing attention to its practicality and functionality.
Every detail of the emblem is carefully thought out: the strict black color and custom font combine to create a cohesive brand image, making the shopping experience easy and comfortable for customers.
