Bonprix Logo PNG
The Bonprix logo represents simplicity and expressiveness, conveying ideas of accessibility and style. It emphasizes the brand’s desire to combine convenience and current fashion solutions, adding brightness to the everyday wardrobe. It also evokes a sense of uniqueness and care for every aspect of the look.
Bonprix: Brand overview
Bonprix, headquartered in Hamburg, Germany, was founded in 1986 and began its journey as part of the Otto Group as a mail-order catalog specializing in inexpensive women’s clothing. The company grew rapidly in the 1990s, with its catalogs and retail operations expanding into European territories such as France, Italy, and Spain.
In 1998, Bonprix opened its first online store, allowing German customers to browse the catalog digitally. Over the following decade, the company began to capitalize on the power of digital technology, expanding across Europe and creating its fast fashion brands, such as Ria Menorca and Lascana.
2011 marked another transformation for Bonprix, as it opened its first retail outlet in Hamburg, complementing its thriving catalog and e-commerce segments. International horizons expanded in 2010 as Bonprix launched specialized platforms for markets such as China, Russia, and the United States.
A notable recent trend has been Bonprix’s shift to omnichannel retailing, including physical stores, mobile apps, and active engagement with social commerce platforms. Moving forward to 2023, Bonprix will dominate the German fashion retail market, known for its diverse offerings—from apparel and lingerie to accessories—at competitive prices. The introduction of online shopping in 1998 and physical retail space in 2011 were integral parts of Bonprix’s metamorphosis into a holistic fashion brand.
Meaning and History
What is Bonprix?
Bonprix is a global leader in online fashion. It offers affordable and stylish clothing for all sizes and body types, promoting inclusivity and easy global access to the latest fashion trends. Through the online platform, shoppers worldwide can easily purchase the latest fashion trends from the comfort of their homes.
2000s – 2019
The Bonprix logo, introduced in the 2000s, is compact and expressive. The design is based on a two-line arrangement of the brand name: “bon” on the top line and “prix” on the bottom.
The letters are lowercase and tightly spaced, forming a cohesive composition. The red adds energy and impact, emphasizing its connection to the fashion industry and emotional appeal.
The primary font is rounded, smooth, sans-serif, and free of sharp angles. It appears visually soft and friendly. The letters “n” and “x” seem to flow into each other, creating a dynamic rhythm. The dot on the letter “i,” positioned at the center, is highlighted using negative space, cutting into parts of the surrounding letters.
These breaks in the letters are a stylistic choice and a way to make the logo more memorable. The visual style of the brand, reflected in this logo, highlights modernity, convenience, and the accessibility of fashion that the company offers.
2019 – 2023
The Bonprix logo was updated in 2019, retaining its key elements while adopting a more modern and refined look. The main changes affected the letters’ shape, arrangement, and details, making the brand’s visual identity even more harmonious.
One of the most significant updates is that both logo lines have the same width. Although “bon” has three letters and “prix” has four, designers adjusted them to appear visually equal. This eliminated any sense of imbalance and made the composition more cohesive.
Previously, the font was completely rounded, but subtle angles have been introduced in some areas. These do not make the text aggressive but instead add structure and clarity. The distinctive white dot inside the letter “i,” which overlaps with other letters, has been preserved. This feature maintains the brand’s signature style and reinforces its individuality.
The updated font resembles Roihu Black or Diodrum Bold but has been customized to fit the unique Bonprix style. The final design appears modern, dynamic, and highly legible.
2023 – today
The new Bonprix logo evokes a sense of lightness and accessibility. The black font emphasizes the brand’s versatility and understated style. Behind its apparent simplicity lies a balanced harmony of forms, which inspires trust and creates a sense of connection.
The letters in the logo are designed with soft, smooth lines and no sharp angles. The rounded edges add a visual softness and friendliness, highlighting the brand’s focus on comfort and convenience. The lowercase letters enhance the sense of lightness, while the bold, sans-serif font provides stability.
The name translates from French as “good price,” directly conveying the company’s core idea—offering fashionable clothing at affordable prices. The absence of unnecessary elements and the simplicity of the forms highlight the brand’s honesty and customer-oriented approach.
The smooth letter shapes create a dynamic impression, reflecting the convenience of the online store and its wide product range. The design is entirely text-based, drawing attention to its practicality and functionality.
