Casablanca Logo PNG
The Casablanca logo is visually balanced and harmonious. The emblem reflects the sophistication and style of the brand’s models. The company aspires to be in high fashion, evident in the shape of the letters and the color scheme. The elegant, spring-like curves of the lines add an element of comfort and freedom of movement. The combination of comfort and elements of Haute Couture makes the brand unique.
Casablanca: Brand overview
The French-Moroccan designer Charaf Tajer founded the Casablanca brand in London in 2018, marking the beginning of the brand’s history. Tajer, who has worked in the fashion industry as an art director and consultant for various brands, launched his label that embodies his ideas of contemporary elegance and luxury. To showcase the designer’s connection to the company and his goal of fusing parts of French and Moroccan cultures in his creations, the name “Casablanca” was chosen to honor his mother’s homeland in Morocco.
2019 sees the brand debut in Paris Men’s Fashion Week with its first comprehensive collection. The fashion industry is immediately drawn to this inaugural collection because of its distinctive style, which combines sporty features with opulent fabrics and prints inspired by tennis courts and Mediterranean resorts. The brand wins the LVMH Prize the same year, greatly increasing awareness and validating its potential in the high fashion industry.
Despite international obstacles, the firm is still developing in 2020. With the launch of its first women’s collection, the brand broadened its offerings. This change allows the company to reach a wider audience and solidify its status as a lifestyle brand. The same year, the firm and New Balance worked together to develop a combined sneaker model. The public and fashion critics alike took notice of this partnership, which was a huge success.
In 2021, the company continued growing its global footprint. The enterprise has opened its first pop-up shop in Paris to give customers a personal look at the brand’s aesthetics and philosophy. This year, the firm also introduced a line of accessories, including jewelry and purses. These new product categories reflect the brand’s distinctive aesthetic, blending luxurious accents with understated elegance.
The producer established itself in the world of haute couture in 2022. The enterprise showcases its increasing prominence by presenting its collection during Paris Fashion Week. The same year, the firm and New Balance broadened their partnership, producing new sneaker types that street fashion aficionados demand.
In 2023, the company introduced its first complete home décor line, comprising furnishings, fabrics, and tableware. This collection introduces the brand’s characteristic style into the home décor market with its bright designs and Mediterranean elegance. The firm debuts its haute couture collection during Paris Haute Couture Week in the summer of 2023. This accomplishment demonstrates the brand’s goals in premium fashion and is a critical turning point in its growth.
Meaning and History
What is Casablanca?
It is a luxury fashion brand created by French-Moroccan designer Sharaf Tajer. The brand is known for its unique blend of Parisian chic and Moroccan aesthetics, offering a fresh take on the world of haute couture. Its collections feature bright colors, bold prints, and relaxed silhouettes that often incorporate tennis and resort wear influences. He offers a wide range of products, including ready-to-wear, accessories, and footwear for men and women. The company has quickly gained recognition in the fashion industry, attracting the attention of fashion enthusiasts and celebrities worldwide.
2018 – today
The brand is named after the most populous city in Morocco, the hometown of designer and founder Charaf Tajer. The metropolis is associated with exoticism and travel, which pairs well with the luxurious style of the models.
The emblem’s inscription is divided into two parts and placed on two levels, subtly hinting at tops and pants, upper and lower.
Despite the bright prints and pleasant light fabrics in the clothing, the Casablanca logo is rendered in black. The first wardrobe items were designed for a male audience. Hence, the color palette reflects a rugged elegance.
The refined serifs on the glyphs indicate the uniqueness of the cut and design, helping one stand out in a large metropolis.
