CP All Logo PNG
Convenience stores provide quick access to food, beverages, and basic services throughout the day. These stores are located in cities and residential areas, supporting everyday shopping and bill payments. The CP All logo is associated with the company that operates the 7-Eleven chain in Thailand and develops the convenience store format with a wide range of products and services.
CP All Public Company Limited was founded in 1988 by the Charoen Pokphand Group conglomerate. The company was established to manage a network of convenience stores under the 7-Eleven brand. In the same year, it received an exclusive license from 7-Eleven, Inc. to develop the network in Thailand. On June 1, 1989, the first store opened on Patpong Street in Bangkok.
The product range was adapted to local tastes, including popular Thai dishes and beverages. In the early 2000s, the company introduced a franchise model. In 2012, CP All conducted one of the largest IPOs in the country’s history. It became a public company listed on the Stock Exchange of Thailand under the ticker CPALL.
In 2013, CP All acquired the Siam Makro chain, which was later renamed CP Axtra. This move strengthened the company’s position in the wholesale trade segment. Despite an insider trading scandal during the same period, development continued, and corporate governance was strengthened.
By 2017, CP All had invested 20 billion baht in opening new stores and developing digital technologies. The company introduced cashless payments, mobile services, and a loyalty program. 7-Eleven evolved into a multifunctional everyday service platform.
As of 2025, more than 15,400 7-Eleven stores operate in Thailand. About half of them function under the franchise model. CP All is the largest 7-Eleven operator outside the United States and Japan. The company holds a leading position in Southeast Asian retail.
Meaning and History
What is CP All?
The largest retail company in Thailand operates the 7-Eleven chain under an exclusive license and manages more than 10,000 stores, holding a leading position among convenience store operators in the region. The business includes three areas: the 7-Eleven retail network, wholesale operations under the Siam Makro brand, and management of rental spaces. About 44 percent of the stores are owned by the company, while the rest operate under franchise agreements.
2007 – 2012
The company’s history began on November 7, 1988. Charoen Pokphand Group established C.P. Convenience Store Co., Ltd. to develop 7-Eleven stores in Thailand. The company received a license from the American 7-Eleven business. The first store opened on Patpong Road in Bangkok in 1989, and the company received the legal name C.P. Seven Eleven Co., Ltd. It became a public company in 1998. Its shares began trading on the Stock Exchange of Thailand in 2003.
C.P. Seven Eleven Public Company Limited was renamed CP ALL Public Company Limited in 2007. The stock symbol changed from CP7-11 to CPALL. The new name reflected the expansion of the business beyond the 7-Eleven chain. The letters CP preserved a connection with Charoen Pokphand Group, while All covered the retail group’s various areas of operation.
The abbreviation CP comes from Charoen Pokphand, the English rendering of the Thai name เจริญโภคภัณฑ์. Along with operating 7-Eleven, the company developed payment services, prepared food production, distribution, retail equipment, educational institutions, and other projects for the retail market. The short name CP ALL brought these areas together under one brand.
Following the renaming, the logo introduced the word ALL with a multicolored flower emblem. A later version revised the letters and proportions while retaining the three-petal composition. An elongated blue figure with a pointed upper edge appears on the left. Two rounded green petals appear on either side. The green is lighter near the blue section and more saturated at the outer edges. Thin white spaces separate all three parts.
The lowercase word all appears on the right in tall blue letters. The sans-serif typeface has a slight rightward slant. Its rounded letters complement the curves of the green petals. The short name occupies the primary position beside the emblem.
Two additional lines appear beneath the emblem and the word all. The upper line contains the Thai name in a small blue sans-serif typeface. The full legal name CP ALL PUBLIC COMPANY LIMITED appears below. The Latin line consists of uppercase letters and uses the same blue color as the other inscriptions. The first level presents the group’s short name, the second contains its Thai name, and the third identifies the company’s legal name.
2012 – today
CP All introduced a new emblem on October 12, 2012. Following the acquisition of Siam Makro in 2013, the logo represented the expanded group. The CP All name covered retail stores, wholesale operations, logistics, food production, payment services, and education. Its divisions operated under different brands, while the CP All emblem represented the parent company. The group remained Thailand’s 7-Eleven operator and part of Charoen Pokphand Group.
The brand system received two English phrases, “Convenience without Boundary” and “Always, All Blossom.” The first connects CP All with accessible convenience, while the second refers to shared prosperity. The flower represents business growth and the well-being of employees, partners, local communities, and society. The multicolored petals represent the variety of products, services, and ideas in Thai and international markets.
The emblem appears above the name and consists of three asymmetrical petals with rounded edges. A bright red section appears on the left, green occupies the upper area, and light blue appears on the right. Curved lines join the petals into the image of a blooming flower. The open form refers to the group’s growth and expansion.
The blue words CP ALL appear beneath the flower. All letters are uppercase and serifed. The letters “C” and “P” are taller than ALL. The text balances the rounded petal forms and creates a compact vertical logo.
According to the company, red represents sincerity and its approach to stakeholders. Light blue represents creative thinking and business expansion. Green refers to care, comfort, and safety. Dark blue is reserved for the CP ALL name. The different colors connect the petals with separate areas of the group’s operations.
The company later began developing 7-Eleven in Cambodia and Laos through the subsidiaries CP ALL Cambodia and CP ALL Laos. Both organizations retained the CP ALL name and multicolored flower emblem. The same identity appeared in company materials outside Thailand.
