Eurolines Logo

Eurolines Logo PNG

Today’s identity shows the close connection between the logo, slogan, and the concept of the company to which it refers. An example is the logo of Eurolines, where the visual elements directly correlate with the company’s activities. It symbolizes the different directions of the bus service supported by the organization and shows the coherence of the work. The bright palette is a powerful marketing tool because it attracts passengers’ attention.

Meaning and History

This broad transport structure did not appear out of anywhere: Europabus already existed before it, which was founded in 1951 by a consortium of eleven European rail operators URF (Union des Services Routiers des Chemins de Fer Européens). Taking advantage of their experience, the founders created a transport network of a new format.

After many years of operation (mainly in the 2010s), the bus services of some countries have spun off, becoming partners with competing firms. Today (data for 2022), Eurolines cooperates with 29 specialized companies, supporting an annual passenger flow of 4 million people. All operators operate under a common brand, adhere to the same standards, and offer the same package of services.

What is Eurolines?

Eurolines is an international bus organization that operates in Europe and Morocco. It has several carriers from 36 countries and serves more than 600 locations. The brand has existed since 1985 and is managed by Flixbus from its headquarters in the Belgian city of Brussels.

Such vehicles are well recognizable by their specific logo – bright and elongated almost all over the body of the buses. It fits perfectly into the format of large vehicles and stands out brightly against a white background since the merger design is also common. This is a wordmark harmoniously complemented by a graphic element.

The visual identity of this international bus network consists of a name combined with an icon. The text is horizontal, single-row, and incoherent, despite the minimum spacing between characters. The letters have a slight slope to the right and distinct rounding. The only exceptions are “L” and “i,” decorated with straight lines and even corners. Moreover, all glyphs are lowercase, except for “R” and “L,” which are in upper case.

The dot above the “i” is bold and red, as is the center “o,” located in the middle of an improvised rhombus. At the same time, the letter itself is reflected in negative space but is clearly visible on a white background and is well read in the general inscription. Four triangles are depicted around it, one of whose plane is arcuate: it is curved with an arc. The result is red arrows pointing to all four cardinal directions: south, north, west, and east. This concept was made possible by two horizontal stripes. They divide the geometric figure proportionally into the upper, central (largest), and lower parts.

Font and Colors

The inscription in the Eurolines logo is an interesting combination of uppercase and lowercase letters. There are only two large glyphs. They are located to the right and left of the diamond, so the arrows partially overlap them. These are “R” and “L.” However, it may seem that “u” and “s” are also in uppercase; this opinion is erroneous and does not correspond to the designers’ concept. The text is in a sans serif typeface reminiscent of Aileron Black Italic and Sequel Sans Disp Bold Oblique (created by OGJ Type Design).

In terms of color, I would like to note the brightness of the palette of the bus and passenger network. The dot above the “i” is colored red, the “o” is white, and all other glyphs are blue. The icon is also red and white.

Eurolines color codes