Izze Logo PNG
The Izze logo is expressive and unique, conveying the brand’s priorities through its colors. The bright and vibrant orange color was chosen deliberately. In 2002, the brand, which originated in Colorado, aimed to create an original alternative to alcoholic beverages by offering carbonated water with various juice flavors. The original soft drinks quickly gained popularity due to their variety, high quality, and affordability. This was particularly appreciated by customers looking for new and interesting drinks.
Izze: Brand overview
Izze’s history started in Boulder, Colorado, in 2002. Todd Woloson and Greg Stroh, two friends, started the business after deciding to make a naturally occurring sparkling fruit beverage without artificial additives or additional sugar.
During his travels in Europe, Woloson noted the growing popularity of sparkling fruit drinks, giving him the brand concept. After returning to the United States, he discussed his concept with Stroh, and the two started tinkering with recipes in Woloson’s garage.
The product originally came in three flavors: black currant, lemon, and grapefruit. All fruit juice, with no added sugars or preservatives, was combined with sparkling water to make the drinks. The idea of a “clean” drink soon drew customers looking for healthier soda substitutes.
The brand was first primarily sold in Boulder, Colorado, through tiny cafes and health food stores, and by delivering the drinks in their autos, Woloson and Stroh personally introduced their product to nearby companies.
2004 marked a sea change for the business. The company obtained funding, which enabled it to increase distribution and production. The product started selling at Whole Foods Market in the same year, greatly raising sales and brand awareness.
In 2005, the company introduced pomegranate and clementine flavors to its lineup. These novel tastes gained popularity quickly, strengthening the brand’s standing in the natural beverage market.
2006 was an important year in the company’s history. Major firms in the beverage sector expressed interest in the company, which PepsiCo purchased for an unknown sum in October of that year. This acquisition could further expand the firm’s marketing and distribution reach.
The company maintained its expansion and innovation following PepsiCo’s takeover. Launched in 2007 to satisfy the increasing demand for functional beverages, the Fortified line is enhanced with vitamins and minerals.
In 2009, a reduced-calorie variant of the original drink, Esque, was introduced. This product range was created for calorie-conscious consumers.
The firm kept broadening its geographical scope and range throughout the 2010s. New flavors and packaging styles, such as aluminum cans, were developed for convenient on-the-go consumption.
Fusions are a range of drinks that were introduced in 2015. They include fruit juice, sparkling water, and some cane sugar. The target market for this product was younger people.
2016 the company launched Sparkling Water, further broadening its product offering. This new product was fruit-flavored sparkling water without juice or sugar added. The increasing need for calorie-conscious beverages and non-traditional water substitutes led to the creation of this invention.
The brand introduced Sparkling Juice in aluminum cans in 2017. This action reacted to the increasing habit of drinking beverages from portable, easy-to-transport containers. Thanks to the new format, the company was also able to increase its market share in the beverage on-the-go segment.
In 2018, the firm prioritized sustainability. The business intended to switch to packaging made entirely of recyclable materials. This program was a component of PepsiCo’s larger environmental impact reduction plan.
2019 was a year of innovative flavors. In its Sparkling Juice range, the brand debuted several unique fruit combinations, including unusual tastes like guava and passion fruit. These improvements were intended to draw in customers looking for novel tastes.
In 2020, the company added Plus, a vitamin and antioxidant-enriched beverage, to its lineup of functional beverages. This product was created in response to the rising demand for drinks that offer more health advantages.
In 2021, the firm launched a massive digital campaign to attract a youthful audience. The campaign’s active use of social media and partnerships with influencers strengthened the brand’s relationship with Gen Z and millennial customers.
In 2022, the company upped its environmental game with new packaging composed entirely of recycled materials. Additionally, the business started a consumer education campaign to emphasize the value of recycling and environmental preservation.
2023 was a year of international growth for the firm. The company aggressively expanded into new regions, customizing its offerings and promotional plans to suit regional inclinations.
The brand consistently adjusts to shifting customer trends in healthy eating while staying loyal to its initial concept of naturally effervescent fruit beverages.
Meaning and History
The brand’s creation story is noteworthy. Two friends were inspired by creating unique flavors using water and natural additives, offering alternatives to European drinks with a greater focus on health. The rapid growth in popularity was justified, as the products contained no preservatives or sugar, making them ideal for most consumers. This approach is reflected in the brand’s logo.
The logo’s color palette of natural and bright tones emphasizes the company’s reliability. The brand name, placed on the left, is written in capital letters and harmonizes with the bright circle containing juice droplets. Dynamism, lightness, and playfulness are all reflected in the stylish and unique identity of the brand’s early period.
What is Izze?
It is a beverage brand specializing in carbonated fruit juices. Owned by PepsiCo, it offers drinks made from a blend of fruit juice and carbonated water with no added sugar or artificial ingredients. The brand is known for its natural and refreshing flavors, including options such as Clementine, Blueberry and Grapefruit. The drinks are advertised as a healthier alternative to traditional sodas, appealing to health-conscious consumers. The products are available in supermarkets, convenience stores and online retailers, making them a popular choice for those looking for a healthy beverage.
2002 – today
An interesting feature of Izze’s stylish logo is that you notice a new intriguing element every time you look at it. The identity characterizes a shared perception of information. The designers aimed to create a unique element that vividly reflects the company’s concept, the characteristics of its products, and the brand’s individuality.
The logo was created during the company’s formative stage, emphasizing the brand’s desire to attract attention. The capital letters, smooth and even, immediately draw the eye. The bright word “Izze,” though not centered in the logo, is the first to be read. A geometric figure on the left, resembling half an orange or mandarin, is also noticeable. The central section and six juicy drops create a lively association with delicious and healthy fruits. For many, it symbolizes a star, emphasizing that the product is tasty and beneficial.
Below the brand name, the phrase “SPARKLING JUICE” is presented in a small font. The font matches all textual elements, indicating unity and consistency, moving toward the goal step by step.
The white background successfully highlights the elegance of the bright citrus tone. A potential buyer quickly understands that the logo reflects taste. The identity evokes a desire to try the delicious sparkling juice immediately. Drinks under the “Izze” brand are widely distributed throughout North America.
